Interchange Achieves Major Local Search Milestone
18 Julho 2006 - 1:01AM
Business Wire
Interchange Corporation (Nasdaq:INCX), owner of Local.com, a
leading local search engine, today announced that it has reached a
major milestone in the development of its local search business:
Positive Return on Ad Spend. For the month of June, Interchange
generated higher local search revenues than it spent driving
traffic to Local.com, its flagship property. Heath Clarke, the
company's Chief Executive Officer, had singled out this goal during
the company's last earnings call. "We are very pleased to report
the achievement of this important financial milestone," said
Clarke. "This improvement is the result of ongoing testing of page
layouts, the addition of new advertising units, and overall
optimization of our marketing campaigns." About Interchange
Corporation Interchange Corporation (Nasdaq:INCX), owns Local.com
(www.local.com), a leading local search engine (ranked #102 in US
website traffic -- June 06 comScore). Local.com attracts over 8
million visitors each month seeking information on local
businesses, products, services and people. Powered by the company's
patent-pending Keyword DNA(R) and local web indexing technologies,
Local.com provides users with targeted, relevant, local search
results. These results include special offers from local
businesses, reviews from other users, local businesses' website
links, maps, driving directions and more. Businesses can advertise
on Local.com with subscription, pay-per-click, banner and
pay-per-call ad products.
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