Luna Innovations Names Geoffrey McCarty Vice President of Marketing
24 Janeiro 2012 - 5:00PM
Business Wire
Luna Innovations Incorporated (NASDAQ: LUNA) today named
Geoffrey McCarty, an experienced marketing executive with a track
record of transforming brands, as Vice President of Marketing, a
new position that will help to aggressively implement the company’s
new strategy.
With more than 25 years of experience in marketing, business
development, brand transformation and market positioning, Mr.
McCarty will play a key role in launching Luna’s recently announced
strategic growth initiatives. He will be responsible for the
development and execution of marketing strategies to grow revenue
by serving high-growth industries with Luna’s new-technology
solutions to measure, monitor, protect and improve critical
processes in the medical, defense, composites and other
sectors.
Mr. McCarty’s diverse experience includes leadership positions
in a wide range of industries, including manufacturing, retail,
commercial and service. He has led marketing and advertising at
Advance Auto Parts, a Fortune 500 company; Hechinger; Home
Quarters; and Pep Boys. Most recently he owned and operated a
strategic marketing consulting firm, MSM Consulting LLC.
“This new position is an opportunity for Luna to apply best
practices in strategic marketing from numerous industries,” said My
Chung, CEO of Luna Innovations. “In Geoff, Luna now has an
accomplished professional who has worked to establish other
organizations as leading players in their industries through his
marketing expertise and customer-driven analysis. His insights and
experience will be invaluable as we implement our new strategy and
continue to communicate our vision to investors and other
stakeholders.”
“Luna Innovations has unique technological capabilities to serve
its markets, particularly with fiber-optic shape sensing for
minimally invasive surgeries, secure computing and distributed
strain sensing solutions,” Mr. McCarty added. “I am excited to have
this opportunity to build on that foundation and to capitalize on
Luna's strengths to increase market share and drive new business
growth.”
About Luna Innovations
Luna Innovations Incorporated (www.lunainnovations.com) focuses
on sensing and instrumentation. Luna develops and manufactures
new-generation products for the healthcare, telecommunications,
energy and defense markets. The company's products are used to
measure, monitor, protect and improve critical processes in a
variety of markets. Through its disciplined commercialization
business model, Luna has become a recognized leader in
transitioning science to solutions.
Forward-Looking Statements:
The statements in this release that are not historical facts
constitute "forward-looking statements" made pursuant to the safe
harbor provision of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties. These statements include
our expectations regarding the implementation of a strategic plan
and the effect of a new marketing executive. Management cautions
the reader that these forward-looking statements are only
predictions and are subject to a number of both known and unknown
risks and uncertainties, and actual results, performance, and/or
achievements of the company may differ materially from the future
results, performance, and/or achievements expressed or implied by
these forward-looking statements as a result of a number of
factors. These factors include those risks and uncertainties set
forth in the company's periodic reports and other filings with the
Securities and Exchange Commission. Such filings are available at
the SEC's website at http://www.sec.gov and at the company's
website at http://www.lunainnovations.com. The statements made in
this release are based on information available to the company as
of the date of this release and Luna Innovations undertakes no
obligation to update any of the forward-looking statements after
the date of this release.
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