Fisher-Price on Board to Launch New Thomas & Friends™ Toys at Toy Fair 2010
10 Fevereiro 2010 - 12:00PM
Business Wire
The world’s leading preschool toy manufacturer teams up with the
world’s number one preschool brand as Fisher-Price, Inc. (a
subsidiary of Mattel, Inc. (NASDAQ:MAT), begins a Really Useful
2010 at New York Toy Fair as the global master toy licensee for
Thomas & Friends™. Under its familiar and trusted red scalloped
logo, Fisher-Price will unveil an exciting new collection of
innovative Thomas & Friends tracksets, playsets, talking
engines and preschool items that are sure to capture kids’
imaginations.
“We are thrilled to partner with HIT Entertainment to develop
toys for the beloved Thomas & Friends brand,” said Gina Sirard,
vice president of marketing for Fisher-Price. “It’s exciting to
have this opportunity to translate the true essence and magic of
one of preschoolers’ favorite characters just as the brand
celebrates its 65th year. It’s an exciting time to get on board as
Thomas and his friends from the Island of Sodor evolve to CG
animation and speak in their own voices for very first time!”
The first of the new Fisher-Price products will be pulling out
of the station this spring in a collection of all-new
Take-n-Play™ portable playsets featuring truly innovative
track that unfolds out of the playset, all in one piece – so that
there are no small pieces to lose. As Thomas and his friends are
now speaking in their own voices for the first time on the new
Thomas & Friends DVDs, website and television series around the
world, talking die-cast engines are also on track for this spring.
Each features a light, and fun train sounds and phrases straight
from the Island of Sodor.
This fall will see the debut of some of the most innovative
Thomas & Friends products to date:
- As part of the Trackmaster line
the Zip, Zoom & Logging Adventure™ Playset captures the
thrill and excitement of the direct-to-DVD release Misty Island
Rescue. Boys will be able to act out their favorite scenes with the
playset’s motorized Thomas engine and all-new action features
including a never-been-done-before zip line and motorized logging
mill. Age: 3+/ Price: $59.99
- In the Take-n-Play category is
the Rescue from Misty Island playset. It features two
destinations in one: Misty Island on one side and the Island of
Sodor on the other for more fun, and on-the-go play. Boys can take
Thomas through the two-leveled play on Misty Island and then send
him wobbling over the Shake-Shake Bridge to return to the Island of
Sodor. For added value, all of the Take-n-Play products connect
together. Age: 3+/ Price: $39.99
- For the younger Thomas fan,
Fisher-Price is introducing a collection of preschool items
highlighted by Follow Me Thomas, a chunky Thomas engine and
easy-to-use lantern. Kids can be the conductor as they lead Thomas
wherever they want to go. Utilizing infrared technology, the Thomas
engine reacts to the light of the lantern and follows along for
endless fun. For extra play, boys can press one of three large
buttons on the side of the lantern to activate pre-programmed moves
including zigzags, figure eights and circles. Age: 2+/ Price:
$44.99
“As we enter the 65th Anniversary year for Thomas & Friends,
we feel it’s a great fit to partner with a manufacturer as trusted
as Fisher-Price to continue to grow and bring innovation to the
Thomas line,” said Gary Krakower, SVP, Consumer Products and live
Events for HIT Entertainment US. “In 2010 Thomas fans, young and
old, will hear Thomas and his friends like never before, and will
enjoy the rich collection of Thomas toys from Fisher Price that
truly capture the spirit of imagination and discovery that is core
to this beloved brand.”
About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT)
located in East Aurora, N.Y., is the leading brand of infant and
preschool toys in the world. The Company has an 80-year legacy of
high quality toys that enhance early childhood development. Its
often-emulated Play Laboratory was the first child research center
of its kind in the toy industry, allowing researchers to observe
the way children play and how play benefits their development. Some
of the Company’s best-known “classic” brands include Little
People®, Power Wheels® and View-Master®. Fisher-Price is also a
leading developer of baby gear products (infant swings, bouncers,
high chairs, nursery monitors), as well as a wide array of
character-based toys inspired by high quality children’s
programming such as Thomas & Friends, Dora the Explorer™ and
Mickey Mouse Clubhouse. The Company’s web site,
www.fisher-price.com, provides valuable information and resources
to parents.
About HIT Entertainment:
HIT Entertainment is one of the world's leading independent
children's entertainment producers and rights-owners. HIT's
portfolio includes properties, such as Barney™, Bob the Builder™,
Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™
and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and
the Flowertots™ and Roary the Racing Car™ in North America, as well
as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman
Classics from Aardman Animations. HIT also acts as representative
for The Wiggles® in the UK. Launched in 1989, HIT’s lines of
business span television and video production, content
distribution, publishing, consumer products licensing and live
events and has operations in the UK, US, Canada, Hong Kong and
Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS
SproutSM, and international preschool channel JimJam, (outside of
the US, UK and China). For more information, visit
www.hitentertainment.com.
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