ADDING MULTIMEDIA New Mickey Mouse Plush from Disney and Fisher-Price® Grooves with Unprecedented Innovation
15 Fevereiro 2010 - 11:39PM
Business Wire
The dance stars align at Toy Fair 2010 as Fisher-Price – a
subsidiary of Mattel, Inc. (NASDAQ:MAT) – and Disney introduce
Dance Star Mickey. The original Disney character, who first
appeared on merchandise more than 80 years ago, will dance his way
into the hearts of a new generation of children this fall. To
preview the newest and most interactive Mickey character plush, two
of the most beloved and legendary entertainers – Mickey Mouse and
Donny Osmond – joined together today to show off some of the
season’s hottest dance moves. Fresh off the heels of his big ABC-TV
Dancing with the Stars win, Mr. Osmond took to the dance floor to
stroll down memory lane and shake things up with a little friendly
dance competition with Mickey.
“Our newest Mickey plush, Dance Star Mickey, combines the
strength of the Disney brand and its powerful storytelling content
behind the Mickey Mouse character, with the magical playtime
experience that Fisher-Price has been bringing to kids for nearly
80 years,” said Gina Sirard, vice president, marketing,
Fisher-Price. “The collaboration between Fisher-Price and Disney
brings Mickey Mouse to life in an exciting new way, proving that
the iconic character continues to resonate strongly with kids
today. And when it comes to dance stars, it takes one to know one,
so we are thrilled that Donny Osmond is here to help us show
everyone just what this new Dance Star Mickey can do.”
Every year Fisher-Price finds new ways to bring kids’ favorite
characters to life and this year the magic is Mickey. Now kids can
get up and dance as their fun-loving pal Mickey Mouse comes to life
right before their eyes! The new, innovative Dance Star Mickey
walks, talks, and dances his way into kids’ hearts, topping off his
skills with an “out of this world” grand finale to one of his
signature dances. With one press of Mickey's foot, Dance Star
Mickey comes to life for a fun interactive experience that
encourages kids to get up, get active and dance. Grooving to five
different songs with styles including soul, disco, Latin and
techno, the dancing Mickey plush is packed with interactive games
that will have children and parents laughing and dancing along.
Fisher-Price utilizes a new, innovative mechanism to replicate the
most technologically-difficult actions in an extremely realistic
and lifelike way.
“We worked closely with Fisher-Price to make this the most
animated Mickey Mouse toy ever made and to bring out the humor and
endearing personality that has made him one of the world’s most
beloved characters for generations,” said Chris Heatherly, vice
president of Disney Toys. “Kids are going to have a lot of fun
doing all the silly dances with their pal Mickey - from soul to
Latin to contemporary hits.”
“Dance Star Mickey captures the fun, playful essence of Mickey
Mouse. It is innovative, technologically advanced and packed with a
lot of great content – all of which mean exceptional play value for
kids,” explains Chris Byrne, content director for
TimetoPlayMag.com, also known as The Toy Guy®.
Dance Star Mickey retails for $69.99 and will be available in
October at national retailers.
About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT)
located in East Aurora, N.Y., is the leading brand of infant and
preschool toys in the world. The Company has an 80-year legacy of
high quality toys that enhance early childhood development. Its
often-emulated Play Laboratory was the first child research center
of its kind in the toy industry, allowing researchers to observe
the way children play and how play benefits their development. Some
of the Company’s best-known “classic” brands include Little
People®, Power Wheels® and View-Master®. Fisher-Price is also a
leading developer of baby gear products (infant swings, bouncers,
high chairs, nursery monitors), as well as a wide array of
character-based toys inspired by high quality children’s
programming such as Thomas & Friends, Dora the Explorer™ and
Mickey Mouse Clubhouse. The Company’s web site,
www.fisher-price.com, provides valuable information and resources
to parents.
About Disney Consumer Products:
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE: DIS) that extends the Disney brand to
merchandise ranging from apparel, toys, home décor and books and
magazines to foods and beverages, stationery, electronics and fine
art. This is accomplished through DCP's various lines of business
which include: Disney Toys, Disney Fashion & Home, Disney Food,
Health & Beauty, and Disney Stationery. Other businesses
involved in Disney's consumer products sales are Disney Publishing
Worldwide, the world's largest publisher of children's books and
magazines, and www.DisneyStore.com, the company's official shopping
portal. The Disney Stores retail chain, which debuted in 1987, is
owned and operated by Disney in North America and Europe. The
Disney Stores chain in Japan is operated under a license agreement
with Disney. For more information, please visit
www.DisneyConsumerProducts.com or follow us at
www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and
www.Twitter.com/DisneyLiving.
About Donny Osmond:
Donny was born December 9, 1957 to George and Olive Osmond in
Ogden Utah. He is the seventh of nine children. In his career Donny
has sold over 80 million records over five decades, and has
received 33 gold records, 18 of them before the age of 13. Donny
Osmond emerged from near-obscurity with the hit "Soldier of Love".
The single went all the way to the top of the Billboard charts and
garnered Donny Billboard Magazine’s “Top Pop Male Artist of the
Year”. During the 70s, Donny and Marie were the youngest hosts of a
Variety Show. In the early 90s Donny played the title role as
Joseph in over 2000 performances from Sir Andrew Lloyd Webber
musical Joseph and the Amazing Technicolor Dreamcoat. Reuniting
with Marie on TV, he co-hosted the nationally syndicated daytime
talk show Donny & Marie, for which he was not only
Emmy-nominated for "Best Talk Show Host", but also for "Best
Producer". In 2007 Donny was invited by Disney to star as Gaston in
the Broadway production of Beauty and The Beast. Donny has
generated millions of dollars over the years for several charitable
organizations such as the Make-A-Wish Foundation, Best Buddies, The
Children’s Miracle Network, and The One Heart Foundation. Donny is
the author of The New York Times bestselling book Life Is What You
Make It. Today, Donny performs at the Las Vegas Flamingo Hotel with
his sister, Marie. During the 9th season of ABC’s Dancing With The
Stars, Donny and his dance partner Kym Johnson were crowned
Champions and took home the Mirror Ball Trophy. Just recently Donny
has hit the airwaves with his new radio show, The Donny Osmond
Show. Donny and Debbie, his wife of 31 years, have five children
and two grandchildren and another grandchild due in June. Full Bio:
http://www.donny.com/donny
Fisher-Price has sponsored Donny Osmond’s appearance at Toy
Fair.
MAT-FP
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