Toys Sales Indication of Growing Consumer Spending
19 Abril 2010 - 9:26AM
Marketwired
- www.rothmanresearch.com - So far the earnings season has
indicated that the economic recovery is making great strides in the
1Q of 2010 as consumer spending begins an uptrend as compared to
the same time period last year. One sector that is can be a clear
indication of consumer spending trend is the consumer goods sector.
Last Friday,
Mattel Inc. (NASDAQ: MAT), the
number one U.S. toy maker, made a stellar first quarter
announcement with a profit of $24.8 million and revenue of $880.1
million, pulverizing meager analyst projection of a $0.03 loss per
share on revenue of $860 million. Sturdy sales for brand toys based
on kiddies' TV shows were cited as the core catalyst behind
Mattel's impressive quarter reading. A year ago, Mattel reported a
loss of 14 cents per share, but it would seem that this year the
company financials were saved by the most unlikely marketers - a
team of lifeless toys from the Barbie, Toy Story, WWE, Hot Wheels
and other core games that have caught the hearts and minds of a
generation of children.
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"Mattel's first quarter report is not only a great sign of the
company's quarterly performance but it's also a good indication of
where economy is heading. If you remember in 2009, inventories in
the toy industry segment had been a major cause of concern due to a
sharp decline in consumer spending, but 2010 first quarter seems to
be out for revenge, as retailers are already replacing what they
sold," commented Jack Benassi of www.rothmanresearch.com, "if
consumers are willing to spend on nonessentials like toys, this
could mean that their faith in the economic recovery is slowly, but
surely growing. But as the saying goes one is not a pattern. What
could set a pattern is today's earnings release from Hasbro Inc. (NYSE: HAS), U.S.A's second biggest toy
manufacturer. I believe that we could see positive results from
Hasbro based on the fact that some of its brand toy like
transformers and G.I. Joe are all time favorites of kids around the
world."
*Complimentary downloadable research on Hasbro
Inc. is accessible upon registration at
http://www.rothmanresearch.com/article/has/23444/Apr-19-2010.html
The toy and gaming industry is a $60 billion market and has been
on an expansion path in recent years, even if the 2008-2009
recession slowed its growth of late. A few reasons driving its
growth rate are the surging demand for video games and recent
releases of blockbuster Hollywood movies based on franchised brands
like Transformers and G.I. Joe. And if there is one thing the toy
industry would never be in shortage of, it is the number of kids
worldwide. 2010 earnings release is already looking like the toy
industry players have some nicely wrapped gifts under their
Christmas trees, with the only difference that we are still in
April.
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