Warner Bros. Consumer Products (WBCP) announced today a landmark
year ahead for DC Comics and master toy licensee Mattel, led by
programs in support of summer 2011’s Green Lantern from Warner
Bros. Pictures. Under the terms of their ongoing strategic
alliance, Mattel is granted unprecedented access to the complete
breadth and scope of the DC Comics vault of characters, including
Green Lantern and thousands of world-famous heroes and villains,
such as Superman, Batman, Wonder Woman, The Joker and The Riddler.
Mattel will also continue its successful lines based on Batman: The
Brave and the Bold and DC Super Friends, and is in the process of
developing an all-new line to support Young Justice.
“The sheer volume of the DC Comics property portfolio lends
itself to an incredible array of consumer offerings,” said Brad
Globe, president, Warner Bros. Consumer Products. “As master
licensee, Mattel has consistently created innovative products that
are true to the spirit of the DC Comics heroes and villains from
which they are inspired. We look forward to seeing the results of
the next wave of property collaborations.”
Green Lantern is set to light up movie screens around the world
in summer 2011. Bringing the enduringly popular DC Super Hero to
the big screen for the first time, Green Lantern stars Ryan
Reynolds in the title role as the newest member of the Green
Lantern Corps. Each Green Lantern wears a ring that grants him
superpowers, but when a new enemy threatens to destroy the balance
of power in the Universe, their fate, and the fate of Earth, lie in
the hands of their newest recruit, the first human ever selected:
Hal Jordan.
“The Green Lantern film has an incredibly wide merchandise
appeal,” said Donald De Line, Producer, Green Lantern. “The
potential is there for amazing toys and merchandise because Green
Lantern’s ring can create anything the imagination can conjure.
From space stations and vehicles to alien action figures, the
possibilities are just endless."
Mattel is launching a rich and comprehensive line of products
based on the film for both kids and adult fans alike. The
multi-category toy line includes Basic and Deluxe Action Figures,
Figure/Vehicles, Role Play, Playsets, Games, Puzzles and Vehicles.
Additionally, each Action Figure toy comes complete with a Green
Lantern ring in order for kids to feel as if they, too, have been
“chosen” to be a Green Lantern. The Deluxe Action Figures have a
special feature that allows kids to truly replicate the elements in
the film, and come with accessories that unfold into completely
different items for unlimited hours of play.
“Mattel’s Green Lantern toy program is going to introduce Green
Lanterns like Hal Jordan and Kilowog to new fans everywhere,” said
DC Entertainment chief creative officer and Green Lantern
co-producer Geoff Johns. “It is going to be amazing to watch the
world discover the Green Lantern mythology.”
In order to fully realize the potential array of Green Lantern
offerings, Mattel is supporting the film across key Mattel Brands
such as Hot Wheels®, Tyco® R/C and UNO®. Collectors will also be
pleased to discover that Mattel is releasing a Green Lantern “Movie
Masters®” line of highly detailed figures based on the film, which
are sculpted by the “Four Horseman” design team. Mattel’s Green
Lantern product lines hit retail in summer 2011.
“We have a fantastic global partnership with WBCP and we’re
thrilled to be working with them on the release of their next super
hero blockbuster film. The beauty of Green Lantern is that he is an
inspirational super hero with a rich, unmatched heritage that will
appeal to boys of all ages. Adult collectors will be attracted to
our highly detailed line of action figures and boys will be
attracted to our playsets, role-play toys and vehicles because of
the innovation infused throughout the entire line,” said Tim
Kilpin, general manager, Mattel Brands.
Mattel is also rolling out products inspired by Young Justice,
which will premiere on Cartoon Network during the 2010-2011 season.
This all-new series is produced by Warner Bros. Animation and is
based on characters from DC Comics. Featuring a team of teenage
heroes, the show brings the popular comic to the small screen with
favorites including Robin, Aqualad, Kid Flash, Superboy, Miss
Martian and Artemis. Product offerings from Mattel include figures,
playsets and other show-inspired lines.
Batman: The Brave and the Bold fans can prepare for the release
of “Total Armor” toys based on the popular Warner Bros. Animation
series airing on Cartoon Network. “Total Armor” means Batman and
his allies will be equipped with additional, new weaponry and
high-tech gadgets. For example, “Magma Armor” Batman will feature a
detachable water blaster with storage tanks. “Tank Blaster” Batman
comes with industrial armor styling and a massive cannon with
multiple projectiles. Even the “Total Armor” Batmobile is getting
upgraded with armored plates and two projectile-firing launchers.
Additionally, all figures and vehicles will still have sockets in
order to increase the customization ability by kids. Mattel will
also offer Role Play items including the Telescoping Battle Sword
and Batman’s Utility Belt. Items in the “Total Armor” line will be
available in spring 2011.
Mattel and Fisher-Price are continuing to experience tremendous
success with the popular Super Friends line of products created for
boys ages three to eight. Building on a successful 2009,
Fisher-Price has developed new motorized vehicles, figures and
playsets, including the all-new Imaginext® Joker’s Fun House and
building sets from TrioTM. The Fisher-Price Smart Cycle®– a
stationary bike, learning center and arcade game system – will
offer Batman and Green Lantern titles. The iXLTM Learning System, a
6-in-1 portable smart device, will feature the Batman: The Brave
and the BoldTM software title. These products will be available
this fall. Additionally the Power Wheels® brand is in on the Super
Friends action with the BatmanTM, Lil’QuadTM and BatmanTM Lights
& Sounds Trike ride-on vehicles, which are available now.
About Warner Bros. Consumer
Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world.
About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest
English-language publisher of comics in the world and home to such
iconic characters as Superman, Batman, Wonder Woman and the
Sandman. These DC Super Heroes and others have starred in comic
books, movies, television series (both animated and live-action)
and cyberspace, thrilling audiences of all ages for generations. DC
Comics’ Web site is located at www.dccomics.com.
About Mattel
Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as
well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In
2010, Mattel was named as one of FORTUNE Magazine's "100 Best
Companies to Work For" for the third year in a row, and was ranked
among Corporate Responsibility Magazine’s "100 Best Corporate
Citizens." Mattel also is recognized among the "World's Most
Ethical Companies." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 27,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play."
DC SUPER HEROES and all related characters and elements are
trademarks of and © DC Comics.
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