MAT Mattel Inc

www.wallstreetequityresearch.com brings investors closer to understanding the economic and market factors influencing the toys and games industry, and offers research on industry players Hasbro Inc. and Mattel Inc. Register now at www.wallstreetequityresearch.com to receive complimentary research on these toys and games makers.

The toy industry remains surprisingly recession proof thanks largely to its close relationships with other successful industries. Take the world's two largest toy companies, Hasbro Inc. (NYSE: HAS) and Mattel Inc. (NASDAQ: MAT), both posted second quarter profits because of their connections to the film industry and successful core products.

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Hasbro saw 2Q profits rise 11% despite a 7% drop in total sales. Lower royalty and advertising costs helped widen operating margins to negate the drop in sales. The company's total sales are down 34% from last year largely from the absence of new installments in the Transformers and G.I. Joe film franchises. Hasbro did see profits rise 22% in their games and puzzle department nonetheless. Register today at http://wallstreetequityresearch.com/July202010HasbroInc.(HAS)200710.php to download the full report on Hasbro Inc.

The world's largest toy company, Mattel, doubled 2Q profits with its successful Toy Story 3 products. While Toy Story 3 is licensed from Disney, Mattel also saw profits increase from core products like Barbie and Hot Wheels. Total net sales grew 13% to raise the total to just over a billion dollars. Access free research on Mattel Inc. now by signing up at http://wallstreetequityresearch.com/July202010MattelInc.(MAT)200710.php

Visit us at http://www.wallstreetequityresearch.com/ to understand the catalysts and forces driving or affecting companies in the toys and games industry.

Successful core products and tie-ins to the film industry continue to drive the world's largest toy companies.

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