Hot Wheels® Teams with Danica Patrick and JR Motorsports to Unveil Custom NASCAR
12 Agosto 2010 - 2:45PM
Business Wire
Hot Wheels® was joined today by JR Motorsports’ team driver
Danica Patrick to debut her "Designed by Hot Wheels®" paint scheme
to be featured on a NASCAR vehicle at the Michigan International
Speedway. Hot Wheels® and Patrick also offered a sneak-peak of the
“Keys To Speed” national retail promotion featuring a television
campaign starring Patrick, which launches in September 2010.
At this weekend’s CARFAX 250 race, Patrick is driving her #7
Chevrolet racecar with an entirely new custom paint scheme
featuring the iconic Hot Wheels® red and orange flames known
throughout the world.
“Teaming with JR Motorsports and Danica Patrick embodies our
commitment in delivering thrilling vehicle experiences through
best-in-class partnerships,” said Simon Waldron, vice president
Wheels Marketing at Mattel. “From the one-of-kind Hot Wheels
racecar that’s taking to the track this weekend, to our ‘Keys
To Speed’ promotion, Hot Wheels continues to engage our fans in new
and entertaining ways.”
In addition to this on-track partnership, Hot Wheels® is
launching a unique national retail promotion with Patrick that
gives consumers the “keys to speed.” “Keys” will be included in
various cars, playsets, giving consumers a chance to instantly win
one of hundreds of prizes.
For more information about Hot Wheels®, JR Motorsports or Danica
Patrick, visit www.HotWheels.com, www.dalejr.com or
www.DanicaRacing.com.
Hot Wheels® can be found on: Facebook:
http://www.facebook.com/hotwheels and Twitter:
http://www.twitter.com/hotwheelsonline
MAT-W
About Hot Wheels®
Hot Wheels® cars revolutionized boys’ toys in 1968 with an
original line of super-fast, customized cars built for speed,
power, performance and attitude. Now, more than 40 years later, Hot
Wheels® is a global lifestyle brand that represents the coolest
cars imaginable in scales from miniature to full-size. Hot Wheels®
cars are also popular collectibles for adults and each year,
introduces a new line-up of innovative vehicles, track sets and
playsets.
About JR Motorsports
JR Motorsports is the management company and racing operation
for Dale Earnhardt Jr., NASCAR’s seven-time Most Popular Driver and
winner of more than 40 NASCAR-sanctioned races. JR Motorsports
competes in multiple racing divisions, including the NASCAR
Nationwide Series. In 2008 JRM enjoyed a breakout season with four
Nationwide Series victories between its two teams. The company
followed suit with four more wins in 2009. The JR Motorsports
facilities are based out of Mooresville, N.C., and include the JR
Nation retail store, Hammerhead Entertainment, and DEJ Realty.
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