NEW YORK, Oct. 5 /PRNewswire/ -- One of the most
anticipated toys of the holiday season is hitting retail shelves
today as Fisher-Price – a subsidiary of Mattel, Inc. (Nasdaq: MAT)
– and Disney Consumer Products launch the innovative Dance Star
Mickey plush that walks, talks, and grooves to a beat all his
own.
To view the multimedia assets associated with this release,
click:
http://multivu.prnewswire.com/mnr/dancestarmickey/46426/
(Photo: http://photos.prnewswire.com/prnh/20101005/MM75408 )
(Photo: http://www.newscom.com/cgi-bin/prnh/20101005/MM75408
)
"This is a first for Mickey," says Chris
Byrne, content director for TimetoPlayMag.com, also known as
The Toy Guy®. "Each year, Fisher-Price celebrates the
holidays with an extraordinary plush toy that combines technical
magic and classic play. This year, it's Mickey's turn, and he'll be
dancing his way into the hearts and imaginations of kids of all
ages."
With his exciting dance moves and fun interactive games, Dance
Star Mickey is set to top holiday wish lists as he encourages
children to get up, get active and dance! Featuring extraordinary
dancing skills, Dance Star Mickey is packed with play that's pure
joy. At sneak previews this summer, Dance Star Mickey had
kids - and their parents - up on their feet, grooving to Mickey's
moves in one big dance party.
"We are thrilled that Dance Star Mickey is now available to
dance into the hearts of kids around the country," said
Gina Sirard, vice president,
marketing, Fisher-Price. "It's exciting to create a toy that
can move like Dance Star Mickey – talking and interacting with
kids, energetically waving and clapping his hands, and bouncing to
each beat. It's a truly engaging experience as this iconic
character comes to life to create that special Disney magic that
has resonated with children all over the world for
generations."
With one press of his foot, Dance Star Mickey is revved up and
ready to go on a fun and magical experience as he grooves to six
different songs with styles including Disco, Latin, Techno, and an
"out of this world" Moonwalk grand finale. He is also packed
with interactive games that will have children and parents laughing
and dancing right along.
"Dance Star Mickey truly captures the humor and endearing
personality of this beloved character," said Chris Heatherly, vice president of Disney Toys.
"This dancing Mickey is the next generation of feature plush from
Disney and Fisher-Price featuring the most innovative mechanisms to
foster exceptional play value through endless singing and dancing
entertainment for kids."
The dancing Mickey made his debut last February at the American
International Toy Fair as Dancing with the Stars champion
Donny Osmond joined in to help
announce this magical toy. This holiday season, the Disney
pair reunites for a special commercial spot airing tonight during
Dancing with the Stars.
For even more dancing fun, Fisher-Price and Disney have also
created a highly-interactive online game at
www.fisher-price.com/DanceStarMickey and free iPhone
application that gives kids the chance to make up their own unique
dance for Mickey by mixing-and-matching his individual dance moves
in specific sequences of their own creation. And what would a
dance-off be without celebrity judges? Minnie Mouse,
Donald Duck and Goofy sit at the
judges' table to rate each dance on a scale of 1 – 10. Kids
are encouraged to play again and again to find just the right
combination of dance moves to earn that perfect 10!
Available at major retailers and The Disney Store, Dance Star
Mickey is for ages 2 years and up and retails for $69.99. For more information please visit
www.Fisher-Price.com/DanceStarMickey.
About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT)
located in East Aurora, N.Y., is
the leading brand of infant and preschool toys in the world.
The Company has an 80-year legacy of high quality toys that
enhance early childhood development. Its often-emulated Play
Laboratory was the first child research center of its kind in the
toy industry, allowing researchers to observe the way children play
and how play benefits their development. Some of the
Company's best-known "classic" brands include Little People®, Power
Wheels® and View-Master®. Fisher-Price is also a leading
developer of baby gear products (infant swings, bouncers, high
chairs, nursery monitors), as well as a wide array of
character-based toys inspired by high quality children's
programming such as Thomas & Friends, Dora the Explorer™ and
Mickey Mouse Clubhouse. The Company's web site,
www.fisher-price.com, provides valuable information and resources
to parents.
About Disney Consumer Products:
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE: DIS) that extends the Disney brand to
merchandise ranging from apparel, toys, home decor and books and
magazines to foods and beverages, stationery, electronics and fine
art. This is accomplished through DCP's various lines of business
which include: Disney Toys, Disney Fashion & Home, Disney Food,
Health & Beauty, and Disney Stationery. Other businesses
involved in Disney's consumer products sales are Disney Publishing
Worldwide, the world's largest publisher of children's books and
magazines, and www.DisneyStore.com, the company's official shopping
portal. The Disney Stores retail chain, which debuted in 1987, is
owned and operated by Disney in North
America, Europe, and
Japan. For more information,
please visit www.DisneyConsumerProducts.com or watch us at
www.YouTube.com/DisneyLiving, "like us" on
www.Facebook.com/DisneyLiving, or "follow us" at
www.Twitter.com/DisneyLiving.
About Donny Osmond
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CONTACT:
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Jen Holzapfel/
jholzapfel@freemanpr.com
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Dan Perlowitz/
dperlowitz@freemanpr.com
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Freeman Public
Relations
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973-470-0400
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Kate Greenberg/
kate.h.greenberg@disney.com
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Disney Consumer
Products
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818-544-0039
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SOURCE Fisher-Price
Copyright t. 5 PR Newswire