By Donna Kardos Yesalavich

NEW YORK (MarketWatch) -- U.S. stocks rose Friday morning following comments from Federal Reserve Chairman Ben Bernanke and data showing flat inflation that boosted expectations for the central bank to provide more stimulus.

The Dow Jones Industrial Average (DJI) rose 33 points, or 0.3%, to 11129, in early trading. Alcoa (AA) was the measure's best performer, up 1.1%, while DuPont (DD) rose 0.8% and Hewlett-Packard (HPQ) climbed 0.8%.

However, General Electric (G) sank to the bottom of the Dow, off 3.2%, following the conglomerate's third-quarter earnings report. GE's revenue came in short of Wall Street's view, which the company blamed on lower equipment sales and the impact of reduced assets at GE Capital.

The Nasdaq Composite (RIXF) added 1% to 2460, boosted by a 10% jump in Google (GOOG). The Internet-search giant reported a 32% rise in third-quarter profit, beating Wall Street estimates. The company's report provided evidence that several key emerging businesses have grown faster than Wall Street expected.

The Standard & Poor's 500 index (SPX) rose 0.5% to 1180, with its technology sector in the lead.

The stock gains coincided with a decline in the dollar as investors continued to price in expectations for the Fed to unveil more stimulus measures to prop up the weak economy. Bernanke made a case Friday morning for new steps by the Fed to boost economic growth, saying inflation was running below the Fed's objective of 2% and that the economy was on a course to grow too slowly to bring down unemployment.

Investors were immediately reminded about the low inflation shortly after Bernanke's speech as data from the Labor Department showed the seasonally adjusted consumer price index for September rose by 0.1% from August while the underlying inflation rate, which is more closely watched by the Fed, was unchanged in September. Those core consumer prices, which strip out volatile energy and food costs, were also flat in August. Economists had expected consumer prices to climb by 0.2% and the core CPI to rise by 0.1% in September.

Bernanke's comments and the inflation data came as the Fed is considering whether to restart a program of purchasing long-term Treasury bonds to push down long-term interest rates and boost growth. It next meets Nov. 2-3, and investors expect the Fed to proceed with such a plan at the meeting, a view Bernanke did little to counter.

Among other data released Friday, retail sales and New York manufacturing activity improved more than expected. U.S. retail sales rose for a third consecutive month in September, posting a stronger-than-expected increase that should fend off fears of a double-dip recession but doesn't signal a strong recovery. The Empire State's business conditions index jumped to 15.73 in October from 4.14 in September and 7.10 in August. Economists had expected a reading of just 6.0 in October.

The U.S. Dollar Index (DX), reflecting the U.S. currency against a basket of six others, slipped 0.1%. Treasurys were mixed, with the two-year slightly higher, pushing its yield down to 0.35%, while the 10-year fell, lifting its yield to 2.54%. Crude-oil futures and gold futures declined.

Among stocks in focus, Mattel (MAT) fell 7.9%. The toy maker's third-quarter profit got a boost from merchandise tied to the animated blockbuster movie "Toy Story 3," which, combined with cost cuts and a tax benefit, allowed the nation's largest toy maker by revenue to beat analysts' estimates. However, investors were disappointed by a 5% drop in sales at the Fisher-Price division from a year earlier.

 
 
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