Hot Wheels Racing Circuit™ Speeds into Action
09 Novembro 2010 - 8:57AM
Business Wire
Fasten your seatbelts, put it in drive and floor it because Hot
Wheels® is launching an online multiplayer game, Hot Wheels Racing
Circuit™, www.hotwheelsracingcircuit.com. The visually stunning,
3D-rendered video game replicates the fast-paced excitement of
real-life racing with unrivaled customizations to enhance your
ride.
Hot Wheels Racing Circuit™ allows players to design their own
car with multiple paint schemes, body styles, and accessories. With
these custom cars, players challenge friends to races and
tournaments on out-of-this-world race tracks. Compatible on both
PCs and Macs, the first two tracks are free to all users, while
access to premium tracks along with exclusive rims, colors and
other accessories are available with a $29.95 annual
subscription.
“With the launch of Hot Wheels Racing Circuit, we continue to
create the future of play with our core brands by delivering
engaging online content,” said Chuck Scothon, general manager and
senior vice president of Mattel Digital Network. “We wanted to
provide a multiplayer video game that would engage and thrill boys
of all ages, while also staying true to Hot Wheels’ iconic racing
legacy.”
Hot Wheels Racing Circuit™ is a 3D-rendered video game that
features multiple play levels with rich imagery that resonates with
boys. Players can join multiplayer games hosted by friends or other
members, host their own race or play in single-player mode. With an
upgrade to premium membership, users will have access to even more
options to enhance their vehicles and participate in thrilling race
tracks that will test players’ racing prowess like never
before.
Hot Wheels Racing Circuit™ features many elements,
including:
- Racers can choose from a multitude of
different cars – from off-road vehicles with giant tires, to hot
rod trucks with V10 engines, to fast-paced two-seater convertibles
– that are as powerful as they are slick.
- Weaponry choices will derail the
competition with options such as missiles, fireballs and
electromagnetic energy (of course, each weapon only harms the
vehicle, not the virtual driver).
- Players can outfit their vehicles with
cool accessories such as power boosters to enhance speed, fusion
batteries for extra power, and rims to give cars that extra
flair.
- In addition, a ton of bold paint colors
will help players create a personalized ride designed to awe other
racers in the Custom Showroom. Once the car is in the Showroom,
other players engage with the community by rating member’s
cars
- Send friends one-to-one Challenges by
selecting from a number of competitive modes including time, score
or race position
For more information about Hot Wheels® cars and Hot Wheels
Racing Circuit™, visit www.hotwheels.com or
www.hotwheelsracingcircuit.com.
Hot Wheels® can be found on Facebook, Twitter and YouTube at
www.facebook.com/hotwheels, www.twitter.com/hotwheelsonline and
www.youtube.com/hotwheels.
About Mattel
Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as
well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In
2010, Mattel was named as one of FORTUNE Magazine's "100 Best
Companies to Work For" for the third year in a row, and was ranked
among Corporate Responsibility Magazine’s "100 Best Corporate
Citizens." Mattel also is recognized among the "World's Most
Ethical Companies." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 27,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play."
© 2010 Mattel, Inc. All Rights Reserved.
MAT-W
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