THQ and Mattel Enter Multi-Year Alliance to Publish and Market Video Games Based on the Biggest Brands in the Toy Industry
05 Janeiro 2011 - 9:15AM
Business Wire
THQ Inc. (NASDAQ: THQI) will open the vast toy chest of Mattel,
Inc. (NASDAQ: MAT), to develop and publish video games under a new,
multi-year alliance that both companies announced today.
Extending deep into Mattel’s broad portfolio of popular brands,
the agreement with Mattel builds on THQ’s strength in kids and
family games. Partnering with Mattel, the global leader with the
most recognized brands in the toy industry, THQ plans to produce
and distribute video games based on Barbie®, Hot Wheels® and
Fisher-Price®. The companies will also collaborate to expand the
video game and interactive potential of newer properties such as
Monster High™ and longtime Mattel favorites such as Rock ‘Em Sock
‘Em® Robots, Masters of the Universe®, Polly Pocket™ and
others.
The multi-platform deal will focus on THQ designing, developing
and marketing games for consoles and handheld systems; personal
computers; mobile devices and social networks; and popular online
gaming portals such as Xbox Live® Arcade, Playstation® Network and
Nintendo WiiWareTM Network.
THQ also plans to bring Mattel’s brands to its popular uDraw
GameTablet™, an innovative new accessory launched just prior to the
holidays that quickly became one of the season’s most sought-after
gifts. Pictionary™, one of the first titles for the uDraw
GameTablet, and based on the popular Mattel game, showcases the
technological and creative potential of the new relationship – and
the opportunities to combine world-renowned brands with new
concepts in digital entertainment.
“We are excited to work hand-in-hand with the world’s No. 1 toy
company to bring a new level of entertainment to its already
incredibly popular brands,” said Martin Good, THQ’s Executive Vice
President of Kids, Family and Casual Games. “As we have shown with
the combination of uDrawTM and Pictionary, there is enormous
potential for the strategic relationship between THQ and Mattel.
Through video games, we can build on some of the most famous and
classic toy properties in the world, as well as unlock the
entertainment potential of the newest creations from Mattel.”
“Mattel is synonymous with play and as such we continually seek
creative opportunities to generate new ways to play with our
brands,” said Chuck Scothon, General Manager of the Mattel’s
Digital Network. “Partnering with THQ extends the connection
consumers have with our brands to a deeper multi-platform
experience with video games for kids and family audiences.”
THQ and El Segundo, Calif.-based Mattel are already in the
development stage on multiple games, the first of which are
scheduled for release next holiday season. Details of these titles
will be formally announced in the coming months.
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and
publisher of interactive entertainment software. The company
develops its products for all popular game systems, personal
computers and wireless devices. Headquartered in Los Angeles
County, California, THQ sells product through its global network of
offices located throughout North America, Europe and Asia Pacific.
More information about THQ and its products may be found at
www.thq.com. THQ, uDraw, uDraw GameTablet and their respective
logos are trademarks and/or registered trademarks of THQ Inc. All
other trademarks are property of their respective owners.
About Mattel
Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie systems, personal computers and wireless devices.
Headquartered in El Segundo, California, Mattel was named as one of
FORTUNE Magazine's "100 Best Companies to Work For" for the third
year in a row, and was ranked among Corporate Responsibility
Magazine’s "100 Best Corporate Citizens." Mattel also is recognized
among the "World's Most Ethical Companies." With worldwide
headquarters in El Segundo, Calif., Mattel employs approximately
27,000 people in 43 countries and territories and sells products in
more than 150 nations. At Mattel, we are "Creating the Future of
Play."
© 2010 Mattel, Inc. All rights Reserved.
Caution Concerning Forward-Looking Statements about
THQ
The statements contained in this press release that are not
historical facts may be “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on current expectations,
estimates and projections about the business of THQ Inc. and its
subsidiaries (collectively referred to as “THQ”), including, but
not limited to, expectations and projections for games based on
Mattel properties and are based upon management’s current beliefs
and certain assumptions made by management. Such forward-looking
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those expressed or implied
by such forward-looking statements, including, but not limited to,
business, competitive, economic, legal, political and technological
factors affecting our industry, operations, markets, products or
pricing. Readers should carefully review the risk factors and the
information that could materially affect THQ’s financial results,
described in other documents that THQ files from time to time with
the Securities and Exchange Commission, including its Quarterly
Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal
period ended March 31, 2010, and particularly the discussion of
risk factors set forth therein. Unless otherwise required by law,
THQ disclaims any obligation to update its view on any such risks
or uncertainties or to revise or publicly release the results of
any revision to these forward-looking statements. Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press
release.
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