BURBANK, Calif., Jan. 25, 2011 /PRNewswire/ -- Warner Bros.
Consumer Products (WBCP) is teaming up with a leading group of
global licensees at Toy Fair in support of the Summer 2011
blockbuster film, "Green Lantern," highlighted by DC
Entertainment's master licensee, Mattel. The June 17, 2011 release of "Green Lantern," from
Warner Bros. Pictures, marks the live-action theatrical debut for
the legendary comic super hero, and licensees worldwide are gearing
up to help fans fight evil's might.
To view the multimedia assets associated with this release,
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"Green Lantern is among the greatest super hero characters
in popular culture, and we are proud to unveil a merchandise
program befitting this Summer’s highly anticipated film as well as
the perennial comic book franchise,” said Karen McTier, Executive Vice President of
Domestic Licensing and Worldwide Marketing for Warner Bros.
Consumer Products. “Led by an incredible toy line from Mattel, fans
of all ages around the world will be able to capture the excitement
of Green Lantern."
Along with the release of the "Green Lantern" film, global
licensee Mattel will debut an out-of-this-world toy line, including
the Green Lantern Ring Blast™ Jet Figure & Vehicle, the
Green Lantern Battle Shifters™ Figures, and the Green
Lantern Movie Masters® Figures, as well as engaging
role-play items including the Green Lantern Colossal Cannon™
Blaster. A rich and comprehensive line of products based on
the film for both kids and adult fans alike, Mattel's
multi-category toy line includes Basic and Deluxe Action Figures,
Figure/Vehicles and Role Play, along with Playsets, Games, Puzzles
and Vehicles. Additionally, each Basic Action Figure comes
complete with a Green Lantern ring in order for kids to feel
as if they, too, have been "chosen" to be a Green
Lantern.
“We’re thrilled to be a part of this property and to deliver a
toy line that authentically brings the characters to life,” said
Doug Wadleigh, Senior Vice President
Global Entertainment and New Franchise Development, Mattel. “Our
designers have worked closely with WBCP to translate the movie into
an innovative multi-category product line that gives kids of all
ages the ability to play within the Green Lantern universe and to
be their new favorite hero.”
Additional key licensees include Rubies, with a line of Green
Lantern costumes and costume accessories; the Noble Collection,
offering high-end ring and lantern prop replicas; and NECA, with a
Green Lantern Projection Ring and other accessories.
Licensees also supporting Green Lantern include:
Pressman Toy, Hewlett-Packard, Funko, Horizon Group USA, Hy-Ko
Products, Kidz Toyz, LPG International, Mezco Toyz, SRM
Entertainment, Toy Factory, Trend Setters Ltd, Formation Marketing
Canada Ltd. and University Games.
About "Green Lantern"
In a universe as vast as it is mysterious, a small but powerful
force has existed for centuries. Protectors of peace and
justice, they are called the Green Lantern Corps. A
brotherhood of warriors sworn to keep intergalactic order, each
Green Lantern wears a ring that grants him superpowers. But
when a new enemy called Parallax threatens to destroy the balance
of power in the Universe, their fate and the fate of Earth lie in
the hands of their newest recruit, the first human ever selected:
Hal Jordan.
Hal is a gifted and cocky test pilot, but the Green Lanterns
have little respect for humans, who have never harnessed the
infinite powers of the ring before. But Hal is clearly the
missing piece to the puzzle, and along with his determination and
willpower, he has one thing no member of the Corps has ever had:
humanity. With the encouragement of fellow pilot and
childhood sweetheart Carol Ferris,
if Hal can quickly master his new powers and find the courage to
overcome his fears, he may prove to be not only the key to
defeating Parallax...he will become the greatest Green Lantern of
all.
"Green Lantern" stars Ryan
Reynolds in the title role, under the direction of
Martin Campbell. "Green
Lantern" also stars Blake Lively as
the spirited Carol Ferris, a test
pilot and the heir apparent to her father's aviation company; Peter
Sarsgaard as scientist Dr. Hector
Hammond; Mark Strong as
Sinestro, Jordan's powerful mentor in the Green Lantern Corps;
Jay O. Sanders as Carl Ferris, Carol's aircraft designer dad;
Temuera Morrison as Abin Sur,
Jordan's alien predecessor; Taika Waititi as flight navigator Tom
Kalmaku, Hal's good friend and confidante; Jon Tenney as Martin
Jordan, Hal's idolized father; Academy Award® nominee
Angela Bassett ("What's Love Got to
Do with It") as enigmatic government scientist Amanda Waller; and Academy Award® winner
Tim Robbins ("Mystic River") as
Hector's influential father, Senator Robert
Hammond. Campbell directs "Green Lantern" from a screenplay
by Greg Berlanti & Michael Green & Marc
Guggenheim and Michael
Goldenberg, story by Greg
Berlanti & Michael Green
& Marc Guggenheim, based upon
characters appearing in comic books published by DC Comics.
The film is produced by Donald De
Line and Greg Berlanti, with
Herbert W. Gains and Andrew Haas serving as executive producers.
The film is scheduled for release in 3D and 2D on June 17, 2011. "Green Lantern" will be
distributed worldwide by Warner Bros. Pictures, a Warner Bros.
Entertainment Company.
For downloadable general press information, please visit:
http://press.warnerbros.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world.
About DC Entertainment
DC Entertainment, home to such iconic DC Comics properties as
Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD
Magazine, and Fables, is the creative division charged with
strategically integrating across Warner Bros. and Time Warner.
DC Entertainment works in concert with many key Warner Bros.
divisions to unleash its superheroic characters across all media,
including but not limited to film, television, consumer products,
home entertainment, and interactive games. Publishing over
1,000 comic books, graphic novels and magazines each year, DC
Comics is the largest English-language publisher of comics in the
world.
About Mattel
Mattel, Inc. (Nasdaq: MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as
well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In
2011, Mattel was named as one of FORTUNE Magazine's "100 Best
Companies to Work For" for the fourth year in a row. Mattel also is
ranked among Corporate Responsibility Magazine's "100 Best
Corporate Citizens" and the "World's Most Ethical Companies." With
worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 27,000 people in 43
countries and territories and sells products in more than 150
nations. At Mattel, we are "Creating the Future of Play."
Media
Contacts:
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Rita Cooper
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Director, Worldwide Public
Relations
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Warner Bros. Consumer
Products
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818/954-3821
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rita.cooper@warnerbros.com
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Bret Ingraham
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Mattel Brands, Public
Relations
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310/252-6396
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bret.ingraham@mattel.com
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Matt Lifson
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Edelman
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323/202-1047
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E-mail requests for
materials:
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matthew.lifson@edelman.com
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GREEN LANTERN and all related characters and elements are
trademarks of and (C) DC Comics. (s11)
SOURCE Warner Bros. Consumer Products