Hasbro Inc.'s (HAS) fourth-quarter profit fell 15% as declining sales in the entertainment and licensing segment more than offset rising sales in the girls and international categories.

The toy maker's bottom line has been improving in the past few quarters as overall economic conditions stabilized and after the company reined in expenses. Last quarter the company posted higher earnings on sales improvement in most of its toy categories.

Costs from the company's October launch of its Hub children's television channel with Discovery Communications Inc. (DISCA) also weighed on earnings. The company said last year it expected total capital spending on the channel would pressure earnings this year by 25 cents to 30 cents a share.

Larger rival Mattel Inc. (MAT) last week reported better-than-expected earnings, though it entered the first quarter with significantly higher inventory over last year.

Hasbro reported a fourth-quarter profit of $140 million, or 99 cents a share, down from $165.6 million, or $1.09 share, a year earlier. Adjusted earnings per share were $1.02, up from 99 cents the prior year.

Analysts polled by Thomson Reuters most recently expected a per-share profit of 92 cents.

Revenue fell 7% to $1.28 billion, partly because of currency changes, which shaved the top line by $23.5 million. The company last month projected revenue of $1.3 billion.

Gross margin narrowed to 15.7% from 17.7%.

Girls' product sales grew 10%, while Hasbro's boys' product segment edged down 1% revenue-wise.

The entertainment and licensing segment, which incurred earlier losses from disappointing sales of Hasbro's Transformers and G.I. Joe film-branded products, still posted a 14% sales decline in the fourth quarter.

International sales rose 12% and partially offset a 20% drop in revenue from the U.S. and Canada.

Shares of Hasbro, which in December moved to Nasdaq from the New York Stock Exchange, closed at $44.82 Friday and were inactive premarket. The stock has gained 46% over the past year.

-By Drew FitzGerald, Dow Jones Newswires; 212-416-2909; Andrew.FitzGerald@dowjones.com;

 
 
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