Mattel Wins Toy of the Year Awards for The Sing-a-ma-jigs!™ Characters
13 Fevereiro 2011 - 8:46PM
Business Wire
Mattel, Inc. (NASDAQ:MAT), the worldwide leader in toys and
family products, made headlines as the The Sing-a-ma-jigs!™
characters received three highly coveted Toy of the Year (T.O.T.Y.)
awards. The awards were presented Saturday evening at Jazz at
Lincoln Center in New York City at the Toy Industry Association’s
Annual T.O.T.Y Awards gala.
The Sing-a-ma-jigs!(TM) product from
Mattel garnered Innovative Toy of the Year, Preschool Toy of the
Year and the prestigious Toy of the Year award last night at the
Toy Industry Association's Annual T.O.T.Y. Award gala, honoring the
most outstanding, unique and creative toys introduced in the past
year. (Photo: Business Wire)
The Sing-a-ma-jigs!™ product garnered Innovative Toy of the
Year, Preschool Toy of the Year and the prestigious Toy of the Year
award, honoring the most outstanding, unique and creative toy
introduced in the past year.
“We are thrilled to receive this industry recognition for The
Sing-a-ma-jigs! product,” said Diana Dunn-Graves, Vice President of
Marketing, Fisher-Price. “It’s been so exciting to see how our
off-beat characters captured the imaginations of kids of all ages
with their harmonizing play. And this year we are doubling the fun
with The Sing-a-ma-jigs! Duets.”
Nominated products cover all aspects of the industry. The TOTY
ballot was overseen by the TOTY nominations committee, which is
comprised of major retailers, TIA board members, toy trade
journalists and academics.
About The Sing-a-ma-jigs!™ Characters
The Sing-a-ma-jigs!™ characters are free-spirited,
off-beat plush characters that set off unexpected laughter and
excitement with each squeeze of their tummies. When The
Sing-a-ma-jigs! characters sing, their little mouths open wide for
each note, creating a look and sound that is truly engaging. First
they chatter, then they each sing their own song, and when kids put
them all together and squeeze their tummies one more time, they
erupt in harmony.
About Mattel
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com ) is the
worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and
Tyco R/C®, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment inspired
toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fourth year in a row.
Mattel also is ranked among Corporate Responsibility Magazine’s
"100 Best Corporate Citizens" and the "World's Most Ethical
Companies." With worldwide headquarters in El Segundo, Calif.,
Mattel employs approximately 31,000 people in 43 countries and
territories and sells products in more than 150 nations. At Mattel,
we are "Creating the Future of Play." Follow Mattel on Facebook:
www.facebook.com/mattel
© 2011 Mattel, Inc. All Rights Reserved.
MAT-Corp
Editors Note: Images of The Sing-a-ma-jigs!™ characters
available upon request.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6609524&lang=en
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