She Said Yes!™ Barbie® and Ken® Rekindle Their Epic Romance
14 Fevereiro 2011 - 3:01AM
Business Wire
Barbie® and Ken® announced today that they are officially a
couple again, after shocking the world in 2004 with their
unexpected decision to spend time apart. Barbie® finally “said yes”
on the most romantic day of the year, making Ken® her boyfriend
once again.
Barbie said, "YES!" on Valentine's Day
the most romantic day of the year, making Ken her boyfriend once
again. To celebrate their rekindled romance Barbie and Ken fans can
celebrate with the "Together Again" gift set available for a
limited time for $5. (Photo: Business Wire)
Barbie® and Ken® dolls’ love story is one for the ages –
complete with headline grabbing breakups, trendsetting styles and a
love that has endured nearly five decades. Always a reflection of
the times, over the past month, their complex romance has played
out on Facebook and Twitter with Ken® posting about his romantic
gestures to prove that even though he is plastic, his love is real.
Early this morning, Barbie® officially changed her status on
Facebook to “in a relationship” and the couple even merged their
Facebook pages (www.facebook.com/barbie).
"Barbie and Ken have an epic love story that has stood the test
of time,” said Stephanie Cota, Senior Vice President Global
Marketing, Girls Brands. “As the ultimate boyfriend for every
occasion, Ken knew just what to do to win Barbie back. The iconic
couple is truly made for each other and this is just the beginning
of their next chapter together.”
To celebrate their rekindled romance, Barbie® and Ken® dolls
appear together in a limited edition “Together Again” gift set.
Ready for a romantic date in Malibu, the “Together Again” gift set
features the “it” couple sporting sun-kissed tans and modern
fashions inspired by their original 1959 and 1961 swimsuits.
Barbie® doll is fashionable in a black and white one-piece
swimsuit, sunglasses and sandals in her signature color, pink. Ken®
is dressed in red board shorts and comes with a yellow towel and
sandals. For a limited time only, the “Together Again” Gift Set
will be available for just $5.
The Barbie® and Ken® Love Story
It started in the spring of 1961. Ken® was new on the scene and
love was in the air. Immediately thrust into the spotlight as
America’s fashionable power couple, Barbie® and Ken® have a
timeless love story. Through it all, they have reflected the best
(and sometimes worst) of pop culture – sporting each decades’
trendiest fashions and hairstyles, plus launching careers that
inspired generations of fans.
During the ’70s, the couple stepped out together with the
grooviest hairstyles of the decade as Quick Curl™ Barbie® doll and
Superstar Ken® doll. One of their most instantly recognizable
looks, Sun Lovin™ Malibu Barbie® and Sun Lovin™ Malibu Ken® made
sun-kissed tans all the rage. Throughout the ’80s, the couple
continued to set trends with their big hair and flashy style as
Dream Date™ Barbie® doll and Dream Date™ Ken® doll. They then
concentrated on their acting and professional careers throughout
the ’90s, starring in 10 movies together and also tried new roles
as Olympians, pilots and dancers – never losing sight of their
adoration for each other.
It wasn’t until the new millennium that it would all change for
Ken®. On Valentine’s Day 2004, after more than 43 years together,
Hollywood’s quintessential couple decided to spend time apart.
Creating a worldwide sensation, Barbie® began dating Blaine®, an
Australian surfer who charmed his way into her heart. However,
proving that true love stays in your heart forever, Ken® made a
play to get Barbie® back in 2006. He enlisted the help of celebrity
stylist, Phillip Bloch to impress Barbie® with a “Hollywood
makeover.” Although Ken® scored big points with Barbie® for the
effort and new look, the two dolls remained just friends.
After several low key, behind-the-scenes years, Ken® decided it
was time to step out in a big way in 2010 – finding his voice in
pop culture in a critically acclaimed self-portrait role in Toy
Story 3, and through a social media frenzy on Facebook, Twitter and
Foursquare, in addition to an all-new digital reality series,
“Genuine Ken™: The Search for the Great American Boyfriend.” With
all of the hype, newfound fame and attention, he made sure that one
pair of baby blues was watching him.
To see more about their love story and the world’s reactions to
their reunion, go to www.barbieandken.com.
MEDIA NOTE: FOR PHOTOS, B-ROLL OR ANY OTHER INFO ABOUT
BARBIE® AND KEN® DOLLS’ REUNION, PLEASE VISIT
WWW.BARBIEMEDIA.COM.
BARBIE, KEN and associated trademarks and trade dress are owned
by Mattel, Inc. © 2011 Mattel, Inc. All Rights Reserved.
About Mattel
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com) is the
worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and
Tyco® R/C, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fourth year in a row.
Mattel also is ranked among Corporate Responsibility Magazine’s
"100 Best Corporate Citizens" and the "World's Most Ethical
Companies." With worldwide headquarters in El Segundo, Calif.,
Mattel employs approximately 27,000 people in 43 countries and
territories and sells products in more than 150 nations. At Mattel,
we are "Creating the Future of Play."
MAT-B
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