Mattel Plays Responsibly with “Design It, Make It, Live It” Sustainability Strategy
20 Abril 2011 - 10:04AM
Business Wire
Mattel, Inc. today announced how the company continues to play
responsibly with its “Design It, Make It, Live It” sustainability
strategy, marking progress in many areas across the global
organization to reduce impacts and instill a mindset of
sustainability among its workforce.
“Mattel is a company that is focused on playing responsibly in
all that we do, which includes how we impact the world around us,”
said Lisa Marie Bongiovanni, vice president of corporate affairs at
Mattel. “From the products we make to the people who make up our
organization, the Mattel organization is always seeking ways for
the company to improve and evolve, to actively make the world a
better place to live and play.”
Mattel's sustainability strategy is focused on helping the
company minimize its footprint throughout the value chain and
across the organization, and emphasizes the importance of personal
commitment in business as well as everyday practices and processes.
First, by “designing it” with the end in mind, Mattel is focused on
exploring opportunities for sustainability in the design of
products and packaging; “making it” with eco-efficiencies that
allows the company to identify opportunities to gain efficiencies
and reduce environmental impacts through the manufacturing and
distribution of its products; and by “living it” with the personal
commitment that the company is fostering a culture of
sustainability, which inspires employee-led grassroots
initiatives.
Examples of Mattel’s sustainability progress include:
- Packaging Improvements: In an
effort to reduce packaging materials, Mattel has reduced wire/twist
ties by more than 90 percent across the company’s product lines. In
addition, Mattel recently completed a life cycle assessment of
packaging across multiple product lines to identify impacts and
opportunities for future improvements.
- Resource Expeditions: Mattel
continually seeks out ways to conserve energy and water across the
organization, and has implemented employee-led resource expeditions
that identify opportunities for improvements. To date, Mattel has
conducted 16 global expeditions and identified more than 250
initiatives with a potential savings of 22 million kWh and nine
million gallons of water, which is equivalent to removing 2,000
U.S. homes from the electricity grid for one year and 13
Olympic-sized swimming pools respectively.
- Composting: Mattel’s
manufacturing facility in Monterrey, Mexico, opened one of the
region’s largest composting facilities in May 2010. The composting
facility handles more than 50 kgs of food scraps from the
facility’s cafeteria, as well as materials including coffee waste,
paper and hand towel waste. The composting facility diverted nearly
15.6 tonnes of waste from the local landfill during a 12-month
period. Mattel also shares the compost by-product with the
employees and the local community, for use in personal
gardens.
Mattel also sees positive impacts that come out of the company’s
rich corporate culture, including:
- Café Improvements: Mattel’s
employee cafeterias at its El Segundo headquarters have also made
tangible improvements in 2011, from buying locally-grown produce
and improving recycling processes to decrease the use of
non-recyclable materials by more than 42 percent.
- Daycare Composting and Organic
Garden: Mattel parents who practice sustainability efforts at
home brought a composting solution to the Mattel Child Development
Center, located at the company’s El Segundo headquarters, educating
the children of employees about sustainability. Preschoolers at the
Center separate food scraps and feed the worms in the composting
bin, and use the leachate from the composter in the Center’s
organic vegetable garden, which the children also tend.
As part of Mattel’s sustainability efforts, the company will be
hosting two important events this spring:
Mattel’s “Green” Grant for Earth Day 2011
Mattel also announced today that it will mark Earth Day 2011 by
partnering with “Heal the Bay,” a Los Angeles-based charitable
organization dedicated to protecting the coastline of Southern
California. Mattel will grant $10,000 to support beach cleanups and
create employee volunteer events that give Mattel employees and
their families the opportunity to participate in community-focused
beach clean-ups in the Los Angeles area.
Mattel to Host its Second Electronics Waste Recycling
Event:
Mattel and Waste Management will be hosting a recycling event on
Thursday, May 12 for electronics waste, or "e-waste," at
the company’s El Segundo campus for employees and the
surrounding community on May 12 from 8 a.m. to 1 p.m. Such
recyclable items include personal TVs, computer monitors, CPUs
(desk top computer towers), flat screens (LCD/LED/Plasma),
printers and computer cables.
Learn more about Mattel’s sustainability efforts in the
corporate responsibility section of the company’s website:
http://mattel.com/corporateresponsibility
About Mattel:
Mattel, Inc. (NASDAQ: MAT) (corporate.mattel.com/) is the
worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and
Tyco R/C®, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fourth year in a row, and
is also ranked among Corporate Responsibility Magazine’s "100 Best
Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 31,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play." Follow Mattel on
Facebook: www.facebook.com/mattel.
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