Mattel Announces Funding of Cutting-Edge Research on the Impact of Play and Child Development
23 Maio 2011 - 10:01AM
Business Wire
Mattel, Inc. today announced it will fund four university
research projects focused on the impact of play in children’s early
development through Mattel’s Philanthropy Programs. The Mattel Play
Research Grants recipients will explore a wide range of
play-focused topics over the next 12 months, including the impact
of play on creative thinking, problem solving and the development
of language, social and cognitive skills.
Mattel established the Mattel Play Research Grants to help
researchers provide more insight into the benefits of play, the use
of the tools of play, the value of safe places to play and the need
to educate parents, caregivers and the society on the positive
power play serves in a child’s life.
The first four inaugural grants have been awarded to Anna
Shusterman, Ph.D., Hilary Barth, Ph.D. and Emily Slusser, Ph.D., of
Wesleyan University; Ted Hutman, Ph.D., of University of California
Los Angeles; Susan Menkes, M.A., of Claremont Graduate University;
Kathy Hirsh-Pasek, Ph.D., Kelly R. Fisher, Ph.D., and Kuba Glazek,
Ph.D. Candidate, of Temple University; and Roberta M. Golinkoff,
Ph.D., of Univeristy of Delaware.
- Wesleyan University
($25,000)Understanding the Power of Play: Study will focus on
assessing the cognitive benefits of independent, self-directed play
with toys.
- University of California Los
Angeles ($20,000)Mother-Child Play Interactions With and
Without Toys: The Impact of Toys on the Development of Language,
Social and Cognitive Skills: Study will examine the benefits of toy
play and will identify mechanisms of change in mother-child
interactions during a critical stage of development.
- Claremont Graduate University
(in-kind resources – Imagination Center)The Influence of Play
Platform, Age, and Executive Functioning Skills: Study will
investigate the impact of playing with emerging play platforms on
children’s comprehension of material, as well as the extent to
which executive functioning skills contribute to children’s
comprehension.
- Temple University
($15,000)Exploring Contextual and Play Material Constraints on
Creative Thinking and Problem Solving in Early Childhood: Study
will explore the impact of play-based (free play, guided play) and
didactic instructional approaches on children’s problem-solving and
creativity, as well as examines how toy structure during free play
influences children’s play behaviors and creative
problem-solving.
“While we know that play is extremely beneficial for a child’s
development, we also know that with busy schedules children have
less time to simply play and use their imaginations,” said Dr.
Michael Shore, vice president of consumer insights at Mattel. “This
new research will help us learn even more about the development
process and how toys can continue to support learning,
socialization and creativity in children.”
“I am thrilled that we were awarded one of the Mattel Play
Research Grants,” said Kelly Fisher, Ph.D., Temple University.
“Given recent reports that show a significant decrease in
creativity during childhood, little is known about how current
educational practices and the structure of play materials influence
children’s problem-solving and creativity. This research may help
us to better understand the reasons and provide a potential
solution.”
Resource Links:
- View Mattel’s newly published 2010
Philanthropy Report
- Learn about Mattel’s philanthropy
programs and employee volunteer activities
- Connect with Mattel on Facebook:
http://www.facebook.com/mattel
About Mattel:
As the worldwide leader in play, the Mattel, Inc. (NASDAQ:
MAT) (www.mattel.com) family is composed of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, and
a wide array of entertainment-inspired toy lines. In 2011, Mattel
was named as one of FORTUNE Magazine’s “100 Best Companies to Work
For” for the fourth year in a row, and is ranked among Corporate
Responsibility Magazine’s “100 Best Corporate Citizens.” With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 31,000 people in 43 countries and territories and
sells products in more than 150 nations. Mattel donates more than 2
percent of its pre-tax profit toward philanthropic activities. At
Mattel, we are “Creating the Future of Play.”
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