Hot Wheels® Partners with Dale Earnhardt, Jr. for Ultimate Design Experience
09 Agosto 2011 - 7:00AM
Business Wire
In time for back-to-school, Hot Wheels® today announced that it
has teamed up with NASCAR superstar, Dale Earnhardt, Jr., to design
his ultimate Hot Wheels® dream car, the “Hammerhead,” along with a
corresponding line of licensed apparel.
Hot Wheels(R) teamed up with NASCAR
superstar, Dale Earnhardt, Jr., to design his ultimate Hot
Wheels(R) dream car, the "Hammerhead." (Photo: Business Wire)
For more than 40 years, Hot Wheels® has been passionate about
bringing thrilling vehicle experiences through innovative product
and storytelling. And now, fueled by Earnhardt, Jr.’s passion for
NASCAR and its true grit roots, this collection includes a variety
of kids t-shirts and pajamas featuring modernized versions of
iconic racing cars complete with edgy graphics and thrill-seeking
phrases, all of which harness the imagination of boys around the
world.
“Hot Wheels and racing are about the thrill and spirit of
competition,” said Simon Waldron, vice president of marketing for
Hot Wheels. “By teaming up with Dale, we are offering fans a rare
glimpse into the creative mind of one of automotive sports’
influential contributors.”
Earnhardt, Jr. worked closely with the Hot Wheels® design team
to bring his ultimate dream car fantasy to life. The “Hammerhead,”
one of his childhood nicknames, features classic ’50s hot rod meets
’60s muscle car styling - with an edge. With twin turbo V-8s this
car is ready to race!
“I’ve grown up around cars all my life and played with Hot
Wheels as a kid,” said Earnhardt Jr. “It really was a
once-in-a-lifetime experience to design my own Hot Wheels car. The
design team was incredible to work with. It became clear that there
are no boundaries with them. Wherever my imagination took me the
designers could meet me there.”
Hot Wheels® has had a long-standing history of participating in
the automotive racing world – from sponsoring the Snake and
Mongoose rivalry of the NHRA® to sponsoring Jack Baldwin’s car in
the 1992 Trans-Am Championship, to Kyle Petty’s NASCAR sponsorship
during the ‘90s – plus an exclusive line of die-cast models for the
sport. Collaborating with Earnhardt, Jr. furthers the evolution in
bringing Hot Wheels® fans of all ages new ways to play and support
their favorite celebs in motorsports.
Last year, Hot Wheels® teamed up with Danica Patrick to create
the first celebrity-designed Hot Wheels® car – the Danicar. This
year’s program for the first time expands beyond toy to include a
line of licensed apparel and accessories for a celebrity-designed
lifestyle experience.
The suggested retail price of the “Hammerhead” vehicle is $1.09
and the clothing line ranges from $7-$12.99 and is available
exclusively at Walmart stores nationwide
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM FOR
ADDITIONAL PRESS INFORMATION AND HIGH RESOLUTION IMAGES.
About the Hot Wheels® Brand
Since 1968, Hot Wheels® has been passionate about creating
thrilling vehicle experiences through innovative product and
content. With a fan base of more than 41 million people, Hot
Wheels® is the No. 1 vehicle property in the United States
producing the coolest cars imaginable. The Hot Wheels® brand began
as a line of 16 1:64-scale die-cast vehicles; today, it has evolved
into a true, global lifestyle brand for boys of all ages with
segments that range from aftermarket parts to licensed apparel to
branded digital content from Team Hot Wheels™, a real-life race
crew of professional drivers performing over-the-top stunts. For
consumers to learn more, visit www.HotWheels.com and
www.Facebook.com/HotWheels.
About Mattel
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com) is the
worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and
Tyco® R/C, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's
“100 Best Companies to Work For” for the fourth year in a row, and
also is ranked among Corporate Responsibility Magazine's "100 Best
Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 30,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play."
MAT-W
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