ANAHEIM, Calif., Aug. 19, 2011 /PRNewswire/ -- Constantine Maroulis, star of Rock of Ages and
former finalist on American Idol, joined Fisher-Price®, a
subsidiary of Mattel, Inc. (NASDAQ: MAT), and Disney Consumer
Products to bring down the house at D23 Expo in Anaheim, Calif. today with a rockin' concert
to introduce the new Rock Star
Mickey interactive feature plush. The rocker jammed on
stage with Mickey Mouse to show kids
and Disney fans classic rock star moves featured in the interactive
plush including Rock Star
Mickey's signature move, the Mickety-Split. The
two have also teamed up for the Rock Star Mickey TV commercial, which is set to
air Sept. 6. With strong
pre-sales currently underway, Rock Star
Mickey (#RockStarMickey) is expected to be a fan
favorite this holiday season.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/mnr/51663-constantine-maroulis-with-rock-star-mickey-at-disney-d23-expo
(Photo: http://photos.prnewswire.com/prnh/20110819/MM54946 )
"It was awesome to get to rock out with such a beloved, global
icon. I know what it takes to get people up on their feet, and
Rock Star Mickey really has
all the right moves," said Constantine. "As a new dad and a
musician who loves to rock, I think it's important to help kids
appreciate the magic of music and its impact on their lives.
It's great to see how Rock Star
Mickey can get kids rockin' at an early age."
Rock Star Mickey, the
highly anticipated follow-up to last year's holiday favorite,
Dance Star Mickey, gives kids
the chance to bring the concert home with them as he lights up the
stage with his jammin' guitar and rockin' moves. Mickey will
show little rock stars how to jam along with the "Rock Star 101!"
mode and show off their own moves as he takes to the stage with
rock songs including "You Really Got Me." Mickey really gets
things going as he sings, bobs his head, kick-steps and finishes
with his signature move — the Mickety-Split where he plays the
guitar with his nose. Mickey is hip, decked out from head to
toe in rock star gear and cool shades, ready to give his fans the
best show ever! Now that's one talented mouse!
"We've been able to take the unprecedented movement introduced
in Dance Star Mickey to the
next level with Rock Star
Mickey to bring him to life for today's kids. The
new Rock Star Mickey really
gets things going with authentic rock star moves and songs that
will have the entire family up and rocking along," said
Diana Dunn-Graves, vice president,
marketing, Fisher-Price.
"We collaborated with Fisher-Price to create realistic rock star
moves for Rock Star Mickey
that would provide a fun and engaging play experience for kids,"
said Sunny Lauridsen, director
preschool toys, Disney Consumer Products. "D23 Expo is the perfect
playground to unveil the magical moves of Rock Star Mickey to the best fan base in the
world."
Rock Star Mickey will
retail for $54.99 and will be
available on Sept. 6 at retailers
nationwide. For additional information, log onto
www.RockStarMickey.com. Inspired by Rock Star Mickey, fans can download Constantine's
version of the classic rock song that is also featured in the
plush, "You Really Got Me," now available for purchase on
iTunes.
About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT)
located in East Aurora, N.Y., is
the leading brand of infant and preschool toys in the world.
The Company has a more than 80-year legacy of high quality toys
that enhance early childhood development. Its often-emulated
Play Laboratory was the first child research center of its kind in
the toy industry, allowing researchers to observe the way children
play and how play benefits their development. Some of the
Company's best-known "classic" brands include Little People®, Power
Wheels® and View-Master®. Fisher-Price is also a
leading developer of baby gear products (infant swings, bouncers,
high chairs, nursery monitors), as well as a wide array of
character-based toys inspired by high quality children's
programming such as Dora the Explorer™, Kung Fu Panda 2™, Penguins of Madagascar™ and
Thomas & Friends™. The Company's web site,
www.fisher-price.com provides valuable information and resources to
parents.
About Disney Consumer Products:
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) and its affiliates that extends the
Disney brand to merchandise ranging from apparel, toys, home decor
and books and magazines to foods and beverages, stationery,
electronics and fine art. This is accomplished through DCP's
various lines of business which include: Disney Toys, Disney
Fashion & Home and Disney Food, Health & Beauty. Other
businesses involved in Disney's consumer products sales are Disney
Publishing Worldwide, the world's largest publisher of children's
books and magazines, and www.DisneyStore.com and
www.DisneyStore.co.uk, the company's official shopping portals. The
Disney Stores retail chain, which debuted in 1987, is owned and
operated by Disney in North
America, Europe, and
Japan. For more information,
please visit Disney Consumer Products or follow us at
www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and
www.Twitter.com/DisneyLiving.
About Constantine
Maroulis:
Constantine Maroulis just
finished starring in the acclaimed national tour of the Tony Award
Nominated Best Musical, ROCK OF AGES, and received a best actor
Tony nomination for his role as Drew while on Broadway. He
also helped make American Idol's Season 4 one of the most memorable
to date with his delivery of the Queen classic "Bohemian Rhapsody"
that electrified audiences and became that year's must-see
performance. Mr. Maroulis has a rich history of successful
roles on and off Broadway including the lead role of Roger in the
national tour of RENT, his Broadway debut in the Tony Nominated
2007 production of "Wedding Singer" and in Off Broadway's
critically acclaimed production of "Jacques
Brel is Alive and Well and Living in Paris." He made a return to television on
CBS's "The Bold and The Beautiful," which featured songs from his
debut album "Constantine" released under his own Record Label,
"Sixth Place Records" via (SONY/Red). In addition to role as
an entertainer, Mr. Maroulis has done extensive work with many
charities and non profits including Make-a-Wish, Hellenic
Scholarship Fund, The Actors Fund, Broadway Cares and more.
About D23 Expo 2011:
The D23 Expo—The Ultimate Disney Fan Event—brings the entire
world of Disney under one roof, providing attendees with
unprecedented access to Disney films, television and theme
parks. For schedules, live updates, interactive features and
tools, polls and much more, check out the D23 Expo mobile app at
www.D23mobile.com! To be part of the D23 Expo conversation, make
sure to follow @DisneyD23 and tag your tweets with
#D23Expo. For questions during the D23 Expo, get answers by
sending tweets to @D23Expo.
Fisher-Price has sponsored Mr. Maroulis' appearance at D23
Expo.
CONTACT:
Amber
Pietrobono/Amber.Pietrobono@Fisher-Price.com
716-687-8121
Fisher-Price, Inc.
Kate
Greenberg/kate.h.greenberg@disney.com
818-544-0039
Disney Consumer Products
Erica Kuehn/ekuehn@freemanpr.com
973-470-0400 x. 18
Freeman Public Relations
SOURCE Fisher-Price