Mattel “Toys” Rock Top Spot at 11th Annual FORTUNE Battle of the Corporate Bands
03 Outubro 2011 - 9:46PM
Business Wire
Mattel’s all-employee rock and roll band, “The Toys,” took
center stage at the 11th Annual FORTUNE Battle of the Corporate
Bands Saturday taking third place within the "Best Corporate Band"
category. This epic battle of corporate bands took place at the
Rock and Roll Hall of Fame and Museum in Cleveland, Ohio, presented
by the National Association of Music Merchants (NAMM).
Mattel's all-employee band, The Toys,
know how to play and take third place in the 11th annual FORTUNE
Battle of the Corporate Bands. (Photo: Business Wire)
“The Toys performance represented the fun and playful culture
that’s genuinely unique to Mattel,” said Tim Kilpin, executive vice
president of Mattel Brands and founding member of The Toys. “It
truly was an orchestrated team effort and the band rallied together
to put on a spectacular show we’re proud of – and none of us will
ever forget this amazing experience.”
With an energy-infused set list that included smash hit songs
“Kids in America,” “We Got the Beat” and “The Boys of Summer,” The
Toys rocked the limelight with punchy lyrics, expert showmanship
and pronounced passion.
The Toys battled against seven corporate bands to compete for a
coveted spot on FORTUNE’s “Best Corporate Band” list.
“We played against the very best corporate bands in America and
had the time of our lives,” said Ned Ward, director of
entertainment development at Mattel and founding member of The
Toys. “Our dreams became reality playing onstage at the Rock and
Roll Hall of Fame in front of family, fans and fellow rockers, not
to mention a mind-blowing panel of judges.”
All members of The Toys played the fearless showdown with Tim
Kilpin on keyboard (executive vice president of Mattel brands), Ned
Ward on guitar (director of entertainment development), Felix Holst
rocking the bass (vice president of design for the wheels group),
Johanna Kent with vocals (director of human resources), Michael
Heralda strumming the strings on guitar (staff designer) and
Stephen Hallaian (senior engineer in electronics) drumming up a
storm on percussion.
About The Toys
With deep musical roots that capture the soul of play, The Toys
are a talented crew of Mattel employees who are also musicians,
dreamers and hard rockers. Formed more than a decade ago, the group
has played numerous venues throughout Southern California, has
attracted new musical talent and has become the ultimate jam-band
for celebrating fun, family and the spirit of play!
About Mattel, Inc.
As the worldwide leader in play, the Mattel family comprises
such best-selling brands as Barbie®, the most popular fashion doll
ever introduced, Hot Wheels®, American Girl® and Fisher-Price®
brands, which includes Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was
named as one of FORTUNE Magazine's "100 Best Companies to Work For"
for the fourth year in a row, and was also ranked among Corporate
Responsibility Magazine’s "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 31,000 people in 43 countries and territories and
sells products in more than 150 nations. At Mattel, we are
"Creating the Future of Play."
Follow Mattel on Facebook at http://www.facebook.com/mattel and
Twitter at http://www.twitter.com/mattel.
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