Mattel Helps Canadians Stay Organized and Stress-Free for the Holiday Season
21 Outubro 2011 - 2:59PM
PR Newswire (Canada)
Mattel offers tips to de-stress and save-time with great toys,
their Holiday Helper and www.mattel.ca to make holiday shopping a
breeze TORONTO, Oct. 25, 2011 /CNW/ - The holidays are once again
upon us and with so much going on during the busy season, Mattel is
stepping in to help families prepare by launching www.mattel.ca -
an easy-to-use, informative and fun holiday website for Canadian
parents and kids. Starting today, gift buyers can get a jump on
holiday shopping by visiting www.mattel.ca to find the perfect gift
for every girl and boy on their list, including must-have toys like
the Fisher-Price Laugh & Learn™ Dance & Play Puppy, Barbie™
Princess Charm School dolls and the Hot Wheels® Video Racer™.
Today, Mattel also introduces their own Holiday Helper, Tarra
Stubbins of Take It Easy Personal Concierge Inc., who will help
families stay on track during the busy holiday season and give
advice to gift-givers across the country about how to stay
organized. "Every year people get overwhelmed during the holidays,
so this year Mattel wants to remind Canadians about the fun and joy
that comes with gift-giving," says Donna Polimac, Senior Marketing
Manager, Mattel Canada. "Mattel.ca and our Holiday Helper are the
perfect go-to resources for Canadians who want tips to stay on top
of shopping and planning during the busiest season of the year."
Mattel.ca Mattel will be giving the gift of gift-giving relief with
the launch of Mattel.ca. The site includes Mattel's virtual Toy
catalogue where Canadians can browse Mattel's huge selection of
this year's hottest toys. The Toy Store includes great gift ideas
and the latest kid-approved favorites, such as the newest products
from Fisher Price, Hot Wheels® and Barbie™. Mattel.ca also features
a social media-integrated wish list-making function so kids can
share their top choices with the whole family, making gift-giving
easier for everyone. The site also features a "Gift Finder" tool to
help parents sort through this year's hottest toys by age and
gender. Shoppers can also view detailed information about
individual toys, including where they are available for purchase,
helping to avoid any unnecessary trips to crowded malls. Designed
to showcase the newest, most trend-setting and innovative gift
ideas, Mattel.ca is the place to find gifts for all the kids on
your holiday list. Mattel's Canadian Facebook page will also be
hosting holiday content about the latest toy trends and tips from
Stubbins for staying organized this holiday season. Mattel's Hot
Toys For 2011, Mattel has some fantastic new "hot toys" for all
different ages and at all the right price points. This year,
interactive toys, re-imagined classics and tech-y gadgets for
little ones are on must-have lists across the country. With its
fully functional video camera, the Hot Wheels® Video Racer™ Micro
Camera Car will be a hit with boys this year. The 1:64
track-compatible car can race down any Hot Wheels track set or be
attached to bikes, helmets, skateboards—or anything that moves—to
capture every moment of action-packed adventure. Videos can also be
edited using special Hot Wheels® Video Racer™ software, to create
your own chase scenes, just like the movies. Girls will love some
of the magical new friends Mattel offers this holiday season. The
new Barbie™ Designable Hair Doll and Extension Pack are all about
hair expression! It's a completely new way for girls to customize
and create fun, fashionable hair extensions for Barbie™ or to wear
themselves. There's also a whole new kind of friend this year! Why
not make a new friend this holiday with Fijit, a girl's interactive
best friend. Fijit Friends™ are the only robotic friends who
perform lifelike dance moves: girls can poke, squeeze or play their
own music to turn Fijit into a dancing machine. Fijit Friends™
perform different moves depending on the type of song and can
recognize the girl's voice and tell funny jokes. They're full of
surprises and totally unpredictable! For little ones, the
Fisher-Price Laugh & Learn™ Dance & Play Puppy is a new
friend that will encourage them to move, dance and sing along! The
Laugh & Learn™ Dance & Play Puppy has two modes: Learning
and Play. With over 25 sing songs and phrases, baby will
learn about ABCs and letters, counting and numbers, parts of the
body, actions, manners, greetings and first words! Baby will love
dancing, clapping and singing along and learning so many new things
with their Dance & Play Puppy! Mattel's Holiday Helper For
2011, Mattel has partnered with Tarra Stubbins of Take It Easy
Personal Concierge Inc., to be Canada's Holiday Helper and assist
busy Canadians with their holiday stresses. Stubbins will be giving
advice to gift-givers across the country about how to stay
organized during this stressful season and help families stay on
track during the busy holidays. Holiday Helper Tarra Stubbins is a
seasoned organizational virtuoso and personal services provider,
who has helped everyone from Hollywood stars to families across
Canada get organized. Mattel's partnership with Stubbins gives
consumers access to expert shopping and organizational advice this
holiday season on a series of YTV vignettes and on Mattel's
Facebook page. Mattel's Holiday Helper will give families
everywhere tips for Holiday travel with the kids, efficient
shopping strategy and advice for gift-giving. "For more than 10
years I've been helping families get organized, and I'm thrilled to
be working with Mattel to share my expertise with parents across
Canada this holiday season," says Stubbins. "Being prepared is key
to getting things done during the holidays, so starting early and
doing some research online can really help avoid mall-madness this
time of year. Mattel.ca and Mattel's Facebook page are great
resources to figure out which gifts they'll want this year." For
more information on some of this year's hottest holiday toys visit
www.mattel.ca About Mattel Mattel, Inc., (mattel.com) is the
worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such
best-selling brands as Barbie® the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and
Tyco® R/C, as well as Fisher-Price® brands, including Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the third year in a row, and
was ranked among Corporate Responsibility Magazine's "100 Best
Corporate Citizens." Mattel also is recognized among the "World's
Most Ethical Companies." With worldwide headquarters in El Segundo,
California, Mattel employs approximately 27,000 people in 43
countries and territories and sells products in more than 150
nations. Mattel Canada, Inc. CONTACT: To speak to a Mattel
representative or Holiday Helper TarraStubbinsabout organizational
tips or this holiday's top toy trends, pleasecontact:Amanda
DiPasquale at GCI Group: amanda.dipasquale@gcicanada.com
or416-486-5902Kiel Hume at GCI Group: kiel.hume@gcicanada.com or
416-486-7231Jennifer Choy at GCI Group: Jennifer.choy@gcicanada.com
or 416-486-5921
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