Mattel Brings the Magic of 190 Tons of Snow and 20,000 Toys to Children During 12 Days of Play
05 Dezembro 2011 - 12:00PM
Business Wire
Back for its second year, the award-winning1 Mattel (NASDAQ:
MAT) 12 Days of Play is making a difference in the lives of
children while celebrating the joy and play of the holiday season.
Following a successful inaugural year, this exciting philanthropic
program is designed to bring the power of play to thousands of the
most underserved children in Los Angeles County. This year, Mattel
expands beyond Los Angeles taking the 12 days of Play on a tour
around the world visiting other Mattel locations such as Australia,
Spain, Poland and more.
With events taking place from Dec. 3 to 16, the 12 Days of Play
brings all facets of Mattel – employee volunteers, philanthropic
funds and toys from brands such as Barbie®, Hot Wheels® and Fisher
Price® – together with local schools, community organizations and
charities that serve children in need to create magical play
experiences.
“Play is at the very core of development and learning, yet
around the world too many children do not have access to play,”
said Deidre Lind, executive director of philanthropic programs at
Mattel. “The uniqueness of 12 Days of Play is that it brings all
Mattel resources together at one time to make an incredible
positive social impact. This new mindset is about inspiring people
to think beyond the framework of individual giving. Last year was a
huge success and we are excited to extend beyond Los Angeles to
touch the lives in children all over the world.”
In Los Angeles, some of the most underserved kids can look
forward to receiving 20,000 toys and 190 tons of snow at seven
different Winter Wonderland events during Mattel’s 12 Days of Play.
These events bring a snow day to sunny LA’s inner city children
with snow falling every 15 minutes during the events. Activities
include sledding, building snowmen and making snow angels, as well
as Barbie dress-up stations, Hot Wheels racing tracks, music, food
and much more.
The Mattel 12 Days of Play Winter Wonderlands are taking place
at schools and organizations in Los Angeles County, including:
- Dec. 7: LA SCORES/Palms Elementary in
Palms, Calif.
- Dec. 9: 112th Street Elementary in
Watts, Calif.
- Dec. 12: Washington Elementary in
Hawthorne, Calif.
- Dec. 13: Figueroa Elementary in
Westmont, Calif.
- Dec. 14: 10th Street Elementary in Los
Angeles, Calif.
- Dec. 15: LA’s BEST (at Mattel’s El
Segundo headquarters)
- Dec. 16: Grape Street Elementary in
Watts, Calif.
In addition to the Winter Wonderlands, Mattel’s 12 Days of Play
volunteer activities include gift wrapping parties where Mattel
employees wrap toys for donation ensuring every child has an
opportunity to experience the joy of opening a gift. Mattel
volunteers also volunteer at the Los Angeles Regional Food Bank,
participate in a tree lighting ceremony at El Segundo City Hall,
and celebrate with kids at the Mattel Children’s Hospital UCLA and
much more -- all with the goal to make a meaningful difference this
holiday season.
Mattel’s employee volunteers set the bar in 2010 during the
Mattel 12 Days of Play with participation rates at more than 90
percent at El Segundo headquarters alone. This year, the Mattel
employee volunteers (known as the Mattel PLAYers) aim to have 100
percent participation.
About Mattel
As the worldwide leader in play, the Mattel family comprises
such best-selling brands as Barbie®, the most popular fashion doll
ever introduced, Hot Wheels®, American Girl® and Fisher Price®
brands, which includes Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was
named as one of FORTUNE Magazine's "100 Best Companies to Work For"
for the fourth year in a row, and was also ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 31,000 people in 43 countries and territories and
sells products in more than 150 nations. Mattel donates more than 2
percent of its pre-tax profit toward philanthropic activities. At
Mattel, we are "Creating the Future of Play." Follow Mattel on
www.facebook.com/mattel and www.twitter.com/mattel.
1 Los Angeles Business Journal “Corporate Citizenship” award for
Corporate Social Responsibility
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