Hot Wheels® and Monster Jam® Roar into 2012 Season with New Team Hot Wheels Monster Truck
20 Dezembro 2011 - 9:00AM
Business Wire
Hot Wheels® and Monster Jam® are teaming up in an even bigger
way to bring fans the ultimate in thrilling vehicle experiences.
For the first time, a Monster Jam monster truck will be driven by a
Team Hot Wheels driver and will perform live - electrifying fans in
a full line up of Monster Jam scheduled events in the 2012 and 2013
seasons. To celebrate the Grave Digger® 30th Anniversary, Hot
Wheels will roll out new Monster Jam inspired toys ready to crunch,
race and play.
Team Hot Wheels Monster Truck (Photo:
Mattel, Inc.)
Fan Voting:
In addition to seeing the newly designed Team Hot Wheels monster
truck at Monster Jam events throughout North America, fans also
will have a chance to help name the five-ton motorized mammoth.
Beginning today through March 9, 2012, fans can visit
www.teamhotwheels.com to vote on one of five names for the
truck:
- Team Hot Wheels™
Firestorm®
- Team Hot Wheels™ Motor
Mauler®
- Team Hot Wheels™ Jaw
Crusher®
- Team Hot Wheels™ Wrecker
Breaker™
- Team Hot Wheels™ Gasket
Case™
The selected name will be announced at the Monster Jam World
Finals℠ in Las Vegas, NV, on March 24, 2012.
“Monster Jam embodies what Hot Wheels is all about –
over-the-top action, awesome power, showmanship and giving fans the
ultimate in fantastical vehicle experiences,” said Simon Waldron,
vice president of marketing for Hot Wheels. “We’re ready to take on
Monster Jam in a big way with Team Hot Wheels and give fans the
opportunity to name our truck.”
Team Hot Wheels Monster
Truck:
The Team Hot Wheels Monster Jam monster truck is the first of
its kind constructed with state-of-the-art laminate technology.
Made of carbon fiber, Kevlar and E-glass (which is used to make
some of the parts found on the International Space Station), the
body weighs half that of a normal fiberglass body. The monster
truck is 17 feet long, 11 feet high, weighs 10,000 lbs. and sports
a 1,500 horsepower engine, making it a true monster truck
behemoth.
To see how the Team Hot Wheels monster truck was created, fans
can check out Hot Wheels YouTube channel for the “making of”
footage for this monster truck.
“The newly built Team Hot Wheels monster truck has an extremely
unique body style and look which will make it stand out from the
other monster trucks in a way that is consistent with the Team Hot
Wheels brand,” said Charlie Mancuso, president of Feld Motor
Sports®. “Keep an eye out for some exclusive videos that will be
released in a couple months featuring Monster Jam and the Team Hot
Wheels monster truck.”
Grave Digger 30th Anniversary
Products
Hot Wheels is joining in the celebration of the 30th anniversary
of Grave Digger, one of the most famous monster trucks of all time
with cool new toys, including:
- Hot Wheels RC Monster Jam Grave
Digger 30th Anniversary - Grave Digger in RC toy monster truck
form with oversized swamper tires, boosted lift and a fully
functional remote control, allowing it to run over rough terrain.
(ARP $29.99, available January)
- Hot Wheels Monster Jam Grave Digger
30th Anniversary Boneyard Bash™ Play Set - The
ultimate training stadium for Grave Digger. The play set includes
tough obstacles, a breakaway haunted house and adjustable ramps for
tons of crashing, smashing action. (ARP $22.99, available
January)
- Hot Wheels Monster Jam Grave Digger
die-cast toys in three scales (1:64, 1:43, 1:24)
For decades, Monster Jam has been one of the largest and most
successful touring family shows in the world. Over four million
passionate fans fill the country’s largest premier stadiums and
arenas across the globe to see the spectacle at more than 135 tour
stops and 350 live performances each year.
2012 Team Hot Wheels Schedule at
Advance Auto Parts Monster Jam®
Engagement Date
City/State Venue 1
Jan 6-7 Des Moines, Iowa
Wells Fargo Arena 2 Jan 13-15 Tacoma, Washington
Tacoma Dome 3 Jan 21 Houston, Texas Reliant Stadium 4 Jan 28 New
Orleans, Louisiana Mercedes-Benz Dome 5 Feb 3-4 Peoria, Illinois
Peoria Civic Center 6 Feb 11 Anaheim, California Angel Stadium 7
Feb 18 Los Angeles, California Dodger Stadium 8 Feb 25-26 Oklahoma
City, Oklahoma Chesapeake Energy Arena 9 Mar 3 Detroit, Michigan
Ford Field 10 Mar 9-11 Grand Rapids, Michigan Van Andel Arena
*Additional dates to be announced, schedule subject to
change.
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM FOR ADDITIONAL PRESS
INFORMATION, HIGH RESOLUTION IMAGES OR BROADCAST-QUALITY,
DOWNLOADABLE B-ROLL
About the Hot Wheels Brand
Since 1968, Hot Wheels has been passionate about creating
thrilling vehicle experiences through innovative product and
content. With a fan base of more than 41 million people, Hot Wheels
is the No. 1 vehicle property in the United States producing the
coolest cars imaginable. The Hot Wheels brand began as a line of 16
1:64-scale die-cast vehicles; today, it has evolved into a true,
global lifestyle brand for boys of all ages with segments that
range from aftermarket parts to licensed apparel to branded digital
content from Team Hot Wheels, a real-life race crew of professional
drivers performing over-the-top stunts. For consumers to learn
more, visit www.HotWheels.com and www.Facebook.com/HotWheels.
About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena
and stadium-based motor sports entertainment. Feld Motor Sports,
Inc. productions include Advance Auto Parts Monster Jam®, Monster
Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz®, and
IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld
Entertainment, the world's largest producer of live family
entertainment. For more information on Feld Entertainment, visit
www.feldentertainment.com.
MAT-W
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