Ready to Fly! American Girl’s 2012 Girl of the Year McKenna Inspires Girls to Face Challenges with Spirit and Determination
27 Dezembro 2011 - 9:00AM
Business Wire
This January, girls everywhere will flip for McKennaTM,
American Girl’s new 2012 Girl of the Year®. A determined,
energetic girl who loves gymnastics, McKenna shines on the balance
beam, but when she falls behind in school, she must use her
strengths to turn challenges into triumphs. Through McKenna, girls
will discover the power of believing in yourself and your potential
to achieve great things.
McKenna doll and book (Photo: Business
Wire)
Available for one year, McKenna will launch with two books that
tell her story; a beautiful 18-inch McKenna doll featuring long,
caramel-colored hair and blue eyes; and an array of outfits and
accessories that bring her world to life. And, extending the fun
for girls, an all-new movie based on McKenna’s stories will
premiere on DVD from Universal Studios Home Entertainment in
2012.
Written by Mary Casanova, the 2012 Girl of the Year books,
McKenna and McKenna, Ready to Fly!, introduce readers to McKenna
Brooks™, a skilled gymnast whose confidence tumbles when she starts
having difficulty with reading comprehension—an issue affecting
many children as they enter fourth grade. With the help of her
tutor, McKenna learns to bring the same focus and determination she
uses in her gymnastics training to improve her reading skills and
get her grades back up. As McKenna’s self-assurance deepens, so
does her desire to help her friends to face their own challenges.
The nonfiction section in the back of the McKenna books features
questions and advice from real girls on overcoming obstacles in the
classroom and beyond.
To explore their own special talents, girls can participate in
the McKenna’s Take the Challenge! strength-finding quiz at
americangirl.com/girloftheyear. Upon completion of the quiz,
girls will discover their top three strengths out of a possible
eight categories, such as Music & Rhythm, Math & Numbers,
and Nature & Animals. After completing ten fun offline
challenges that correspond to a particular strength category, girls
will receive a trophy. And for each trophy earned, American Girl
will donate 25¢ (up to $50,000) to Save the Children’s U.S.
Literacy Program.
American Girl is also introducing a companion book to the
McKenna series, Take the Challenge: Crazy Challenges and Silly
Thrills to Explore Your Talents and Everyday Skills. The
non-fiction activity book is filled with more than 100 challenges,
including brain-building games, timed tasks, crafts, and quizzes,
to help girls improve their skills and boost their
self-confidence.
Starting on January 1, 2012, the McKenna doll, books, and
accessories will be available for one year or while supplies last
through American Girl’s catalogue, at americangirl.com, and
at all American Girl retail locations. To request a free American
Girl catalogue, call 1-800-845-0005.
About American Girl
American Girl Brands is a wholly owned subsidiary of Mattel,
(NASDAQ:MAT) (www.mattel.com), the world’s leading toy company.
Since American Girl’s inception in 1986, the company has devoted
its entire business to celebrating the potential of girls ages 3 to
12. American Girl encourages girls to dream, to grow, to aspire, to
create, and to imagine through a wide range of engaging and
insightful books, age-appropriate and educational products, and
unforgettable experiences. In meeting its mission with a vigilant
eye toward quality and service, American Girl has earned the loyal
following of millions of girls and the praise and trust of parents
and educators. To learn more about American Girl or to request a
free catalogue, call 1-800-845-0005, or visit
www.americangirl.com.
About Save the Children
Save the Children's U.S. Programs works to break the cycle of
poverty and improve the lives of children by ensuring they have the
resources they need — access to a quality education, healthy foods
and opportunities to grow and develop in a nurturing environment.
When disasters like hurricanes and wildfires strike, Save the
Children is among the first on the ground ensuring the needs of
children are being met.
Save the Children’s early childhood education, literacy,
physical activity and nutrition, and emergency response programs
reached more than 140,000 children and families in the United
States last year alone. For more information, visit
www.savethechildren.org/usa.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50114763&lang=en
MAT-AG
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024