Mattel Elects Nike’s Trevor A. Edwards to its Board of Directors
14 Março 2012 - 4:22PM
Business Wire
Mattel, Inc. (NASDAQ:MAT) announced today that Trevor A.
Edwards, 49, vice president, global brand and category management
for NIKE, Inc. was elected to the Mattel Board of Directors on
March 14, 2012.
“As we focus on our key goals and strategy for growth, Trevor’s
notable experience in brand management and his unique perspective
will complement our already strong and diverse Board,” said Bryan
G. Stockton, CEO of Mattel. “His expertise in all functions of
brand management, especially with regard to innovation within the
Nike portfolio of brands, will be invaluable to us maintaining our
No. 1 position and strategic competitive advantage in the toy
industry.”
Edwards has more than two decades of marketing and global brand
management experience at Nike, where he is currently responsible
for helping to drive the Nike Brand growth strategy by leading its
category business units. His leadership, strategy and management
skills in overseeing all brand management functions, including
digital and advertising, sports marketing, brand design, public
relations and retail marketing, will bring a fresh and unique
perspective to Mattel.
During his career at Nike, Edwards has led some of the brand’s
most significant break-through innovations, including spearheading
the creation of Nike+, a revolutionary sports training experience
that connects digitally-enabled footwear with digital services. He
also helped transform the digital landscape and position Nike as a
leader by using social media to connect with consumers
globally.
Edwards serves on the Board of Directors of the Nike Foundation
and Management Leadership for Tomorrow. He was named one of Fast
Company’s “100 Most Creative People in Business” in 2011, one of
the “50 Most Powerful Blacks in Sports” by Black Enterprise in 2005
and one of the “101 Most Influential Minorities in Sports” by
Sports Illustrated in 2003-2004.
MAT-CORP
About Mattel
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as
well as Fisher-Price® brands, including Thomas & Friends®,
Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2012, Mattel was named as one
of FORTUNE Magazine's "100 Best Companies to Work For" for the
fifth year in a row. Mattel also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens" and the
"World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150
nations. At Mattel, we are "Creating the Future of Play." Follow
Mattel on Facebook: www.facebook.com/mattel
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