Today, Barbie® doll formally threw her pink hat into the
presidential campaign ring by unveiling the new 2012 Barbie® I Can
Be…™ President doll. The global icon will represent girls of all
ages on her road to the “Pink House,” serving as the “B Party™”
candidate. Barbie® will hit the campaign trail with a full-scale
“glam-paign” alongside her longtime political advisor – The White
House Project®. With a designer pink power suit and a new Tumblr
blog, Barbie® stands on her own (literally) as this campaign’s sole
female candidate.
Barbie(R) doll formally throws her pink
hat into the presidential campaign ring today by unveiling the new
2012 Barbie(R) I Can Be...(TM) President doll. Representing girls
of all ages, the world's most popular fashion doll literally
"stands on her own," without the need for a doll stand, to serve as
the "B Party(TM)" candidate in this year's presidential campaign.
(Photo: Business Wire)
As the unwavering, encouraging voice of the “B Party™,” Barbie’s
campaign platform calls for girls of all ages to “B inspired,” “B
informed” and “B involved.” To further deliver her message, Barbie®
will continue to partner with The White House Project® - a
national, nonpartisan women’s leadership development organization –
from the presentation of the “Barbie® I Can Be™ Award” to a young
girl at the organization’s annual awards gala to a “Take Your
Daughters to the Polls” movement in November.
“The Barbie brand’s career-focused line of I Can Be… dolls often
shine a pink spotlight on professions that are historically
underrepresented by women,” said Cathy Cline, Vice President of
U.S. Marketing, Mattel Girls’ Brands. “We hope that Barbie will
inspire girls to be leaders - be it in their schools, classrooms,
or communities - with the President doll. We know that role play
often becomes real play… and when better to plant the seed of
leadership in a girl’s mind than during play time.”
A Doll That Stands on Her Own
With more than 130 careers, Barbie® doll has always been both a
career trailblazer and a trend-setting style icon. Now, in her
fashionable pink wedge shoes, the Barbie® I Can Be…™ President doll
literally stands on her own without support or the need for a doll
stand.
“We are ecstatic that for the first time Barbie will stand on
her own two feet, as all powerful leaders do – and the Barbie for
President doll has the perfect platform to debut this feature,”
said Tiffany Dufu, President, The White House Project®. “This new
feature goes well beyond the toy aisle with a message for girls
across the world.”
“Pink House” Political Advisor – The White House
Project®
Continuing its longstanding partnership since 2000, Barbie® and
The White House Project® have teamed up again to empower the next
generation of girls to learn about leadership roles.
“We are proud to continue our partnership with Barbie and to see
America’s favorite doll represent girls this election year,”
continued Dufu. “Our founder Marie Wilson has often quoted Marian
Wright Edelman, who said, ‘You can’t be what you can’t see…’ – and
only Barbie can deliver a never-ending array of possibilities to
the imaginations of young girls. And one of those dreams can – and
should be – to be president.”
This year, The White House Project® will mark the 10th
anniversary of the EPIC (Enhancing Perception In Culture) Awards on
April 5th in New York City, honoring those individuals igniting
leadership of women. With more than 350 high-level professionals in
attendance, Barbie® will “officially” announce her run for office
and unveil the Barbie® I Can Be…™ President doll. An interactive
“Glam-paign Digital Dashboard” will be on display, featuring
real-time engagement with attendees and fun “B Party™” news bytes.
For the third year, the “Barbie® I Can Be™ Award” also will be
presented to an exceptional 11-year-old girl, Emma Contiguglia, of
New York City, for her community leadership that includes
badge-earning work with her Girl Scout troop. She earned the Bronze
Award, the highest award for younger Girl Scouts, for her service
at the WARM Center in Westerly, Rhode Island.
20 Years, 5 Campaign Runs, 1 Amazing Doll
While Barbie® may stand alone as the sole female candidate this
year, it won’t be her first time seeking election. 2012 marks
Barbie’s fifth time running for president, two decades after her
first run for the White House in 1992. Over the last 20 years,
Barbie’s pink place in the presidential spotlight has helped shape
the look of women in politics for girls, drive conversation and, of
course, add a touch of glam to the “Doll-ocracy.” Since Barbie’s
first run on the campaign trail, the role of women in politics has
evolved. Her prior runs include years:
- 1992 – Known as the “Year of the
Woman” in politics, 24 new women were elected into the House of
Representatives and Barbie® made her first presidential campaign
debut.
- 2000 – At the new millennium,
Barbie® was out on the pink campaign trail, alongside Elizabeth
Dole.
- 2004 – As Senator Carol Moseley
Braun made a bid for the Democratic candidacy, Barbie® was right
alongside her, leading the charge on her own campaign.
- 2008 – A significant year for
women in politics, Barbie® joined Hillary Clinton who maintained a
strong foothold for the Democratic presidential nomination and
Sarah Palin as the Republican Vice President candidate.
Presidential Style
A true fashionista both on and off the campaign trail, Barbie®
keeps her political style classic and sophisticated, wearing a pink
skirt suit with red, white and blue trim, designed by Council of
Fashion Designers of America (CFDA) award-winning designer, Chris
Benz.
“I was so excited to jump into the playful world of American
fashion design – one filled with color, fantasy and impact – for
such an iconic customer,” says Chris Benz. “It was very important
for the outfit to convey professionalism and strength in silhouette
and design. The ultimate in political chic, the Barbie for
President doll look is truly a special moment in
Barbie’s history.”
Often called the “Prince of Color,” Benz is known for his bright
palette and fabulously fun designs. Benz has dressed many
celebrities and fashionistas, including First Lady Michelle Obama.
Benz was also recently recognized by Forbes magazine as one of the
top 30 individuals under 30 to watch in art and design.
A Modern Doll Runs a Modern “Glam-paign”
As any modern presidential candidate knows, the power is in the
people. To engage directly and powerfully with her supporters,
Barbie® is amplifying her social media network by launching
official Instagram and Tumblr channels. Fans will be able to engage
and follow Barbie® on her road to the “Pink House” through playful
and inspirational news, guest posts, polls and other exclusive “B
Party™” content on her Tumblr blog at Barbie2012.com. Barbie® will
also continue to update her over 4 million fans/followers on
Facebook, Twitter and Foursquare throughout the “glam-paign.”
Barbie’s younger fans will be able to learn more about
leadership and Barbie’s candidacy at www.barbie.com.
Barbie® I Can Be…™ President doll will be available beginning
April 5th for pre-orders at www.mattelshop.com and will be
available this summer at retailers nationwide in Caucasian, African
American, Hispanic and Asian ethnicities.
About Mattel:
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family comprises such best-selling brands as
Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well
as Fisher-Price® brands, including Thomas & Friends®, Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2012, Mattel was named as one of FORTUNE Magazine’s
“100 Best Companies to Work For” for the fifth year in a row.
Mattel also is ranked among Corporate Responsibility Magazine’s
“100 Best Corporate Citizens.” With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150
nations. At Mattel, we are “Creating the Future of Play.” Follow
Mattel on Facebook: www.facebook.com/mattel
About White House Project:
The White House Project ignites the leadership of women in
business and politics. We connect, coach, and educate an
ever-expanding alumnae network of 14,000 nationwide. With a focus
on women age 21-35, we activate the ambition, creativity, and
skills necessary for innovative and effective leadership.
About CHRIS BENZ:
The CHRIS BENZ collection is a reflection of a colorful,
eccentric American style. Often referred to as The Prince of Color,
Chris’ collection reflects the ease and carefree attitude one
can expect from a true American Sportswear collection. In February
2007, Chris presented his first ready-to-wear collection to high
acclaim from fashion press and retailers during New York Fashion
Week. Chris’ vision is one of meticulous but effortless design:
vintage and surplus elements, retooled in classic luxury fabrics
that set the temperature of new American sportswear.
©2012 Mattel, Inc. All Rights Reserved.
MAT-B
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