American Girl Encourages Reading and Fun with Read-A-Palooza™!
01 Maio 2012 - 8:00AM
Business Wire
For more than 25 years, American Girl’s award-winning books have
helped millions of girls discover the joy of reading and have
earned the trust of parents and educators. This summer, to
celebrate books and encourage girls to keep their reading skills
sharp while school is out, American Girl is introducing
Read-a-palooza, a summer reading program created for girls
ages 8 to 12. Packed with fun activities and incentives that
encourage literacy, Read-a-palooza will run from May 1 to September
3, 2012, and also will include a charitable partnership with Save
the Children’s U.S. literacy program.
To participate in Read-a-palooza, girls can visit
americangirl.com/reading, where they can download colorful
bookmarks and free book-related content, such as tips and
materials for starting a book club. They’ll also be able to do
reading challenges and take fun, interactive quizzes. Starting in
June, girls can participate in Read-a-palooza by visiting
an American Girl retail store, where free reading events will
be offered all summer long.
To further emphasize the importance of reading and to help a
great cause during its Read-a-palooza campaign, American Girl is
partnering with Save the Children’s U.S. literacy program. From May
1 through September 3, 2012, $1 of every book purchased through
American Girl (up to a maximum of $100,000) will support Save the
Children’s efforts to raise literacy rates in impoverished
communities by providing basic education and equipping schools and
teachers with reading materials. In addition, American Girl will
make its third donation of books to Save the Children this fall,
bringing the value of the company’s total book donation to nearly
$1.5 million.
For more information about Read-a-palooza and American Girl’s
partnership with Save the Children, visit
americangirl.com/reading.
About American Girl
American Girl Brands is a wholly owned subsidiary of Mattel,
(NASDAQ:MAT)(www.mattel.com), the world’s leading toy company.
Since American Girl’s inception in 1986, the company has devoted
its entire business to celebrating the potential of girls ages 3 to
12. American Girl encourages girls to dream, to grow, to aspire, to
create, and to imagine through a wide range of engaging and
insightful books, age-appropriate and educational products, and
unforgettable experiences. In meeting its mission with a vigilant
eye toward quality and service, American Girl has earned the loyal
following of millions of girls and the praise and trust of parents
and educators. To learn more about American Girl or to request a
free catalogue, call 1-800-845-0005, or visit
www.americangirl.com.
About Save the Children
Save the Children's U.S. Programs work to break the cycle of
poverty and improve the lives of children by ensuring they have the
resources they need—access to a quality education, healthy foods,
and opportunities to grow and develop in a nurturing environment.
When disasters like hurricanes and wildfires strike, Save the
Children is among the first on the ground ensuring the needs of
children are being met.
Save the Children’s early childhood education, literacy,
physical activity and nutrition, and emergency response programs
reached more than 147,000 children and families in the United
States last year alone. For more information, visit
www.savethechildren.org/usa.
Information concerning Save the Children Federation,
Inc., including financial, licensing or charitable purposes may
be obtained, without cost, by calling 1-800-728-3843 or
writing to Save the Children Federation, Inc. at 54 Wilton Road,
Westport, Connecticut 06880.
MAT-AG
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024
