Hasbro to Focus on Entertainment - Analyst Blog
30 Maio 2012 - 10:45AM
Zacks
Hasbro Inc. (HAS)
appears all set to boost its Entertainment segment via Hasbro
Studios for television and alliance with movie studios like
Paramount, Universal Pictures, Sony and Relativity. Hasbro started
the year on a positive note and will likely perform better in the
coming quarters on a strong sales momentum from the 3D version of
Star Wars, Battleship worldwide launch in April (with the U.S.
launch in May), Avengers Assembled (May release) and Spiderman 4
(set to debut in July 2012). Other films in the queue are Ouija,
CandyLand, Stretch Armstrong, Clue and Monopoly.
Added to this, Hasbro, in
association with Paramount Pictures, was nearly ready for the big
screen appearance of G.I. Joe Retaliation on June 29 this year. But
the premiere has now been pushed to the next year. To cash in
on the global popularity of 3D versions, .I. Joe Retaliation will
now appear in 3D suit on March 29, 2013. The strong pipeline
ensures that Hasbro’s entertainment initiatives will contribute to
its revenue as well as toy-sales.
However, the last moment delay of
G.I. Joe Retaliation could be the result of the recent box-office
underperformance of The Battleship movie in the U.S. We believe,
management does not want to lose any single chance to make the
recent G.I. Joe edition a huge success and seeks to go bigger with
the brand. As a point of reference, the first G.I. Joe garnered
sizable revenue in 2009. So far in the year, Star Wars and Avengers
were flourishing in box-offices with Avengers being one of the
well-accepted boys’ toys brands at the current level. Battleship
delivered strong starts internationally, in particular markets like
Asia and Europe.
Revenue from the Entertainment and
Licensing segment increased 19% year over year to $29.3 million in
first-quarter 2012 backed by the sales of television programming
globally, as well as movie and licensing revenue from
Transformers. According to management, there are various strong
motion picture and television entertainment backed properties doing
well at retail.
For full year 2012, Hasbro
reiterated its target to grow revenues and earnings per share
excluding foreign exchange fluctuation. However, we are a bit
doubtful about the magnitude of the growth as G.I. Joe is now out
of the 2012 show. The apprehension is also reflected in the
analysts’ estimate. Following the news, the Zacks Consensus
Estimate for the full-year 2012 was slashed by 3 out of 11 analysts
in the last 7 days while none went for any increment. Coming to
magnitude of revision, the estimate was cut by 2 cents to $2.88 per
share for the fiscal year.
Hasbro, which competes with the
likes of Mattel Inc. (MAT), currently retains a
Zacks #3 Rank, which translates into a short-term Hold rating. We
are maintaining our long-term Neutral recommendation on the
stock.
HASBRO INC (HAS): Free Stock Analysis Report
MATTEL INC (MAT): Free Stock Analysis Report
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