Hot Wheels® Goes Vertical at X Games Los Angeles 2012 with Six-Story Double Driver Loop World-Record Attempt
18 Junho 2012 - 7:00AM
Business Wire
On Saturday, June 30, Hot Wheels strives for another world
record with a gravity-defying, two-driver double vertical loop
attempt at X Games Los Angeles 2012. The life-sized Hot Wheels
Double Loop Dare will pair Team Hot Wheels™ Green and Yellow
Drivers together to simultaneously race through a harrowing
six-story vertical loop in a first-of-its-kind challenge.
Hot Wheels Double Loop Dare Rendering
(Photo: Business Wire)
As part of a new relationship with ESPN, the Hot Wheels Double
Loop Dare will be broadcast nationally on ABC and globally on
ESPN’s international networks, giving fans everywhere a front row
seat to the action.
“We’re continuing to push the boundaries of imagination by
creating extraordinary real world challenges that bring Hot Wheels
to life on a global scale, exemplifying the fearless and
competitive spirit of the brand,” said Simon Waldron, vice
president marketing, wheels, Mattel. “Our relationship with ESPN
allows us to leverage the world’s premier action sports stage to
engage a passionate fan base who share our excitement of thrilling
vehicle experiences.”
The Hot Wheels Double Loop Dare, modeled after the new Hot
Wheels Double Dare Snare™ track set, available globally at retail,
lets boys race their 1:64 scale Hot Wheels cars side-by-side in a
vertical loop competition.
Hot Wheels Double Loop
Dare
Fans around the world will watch in awe as the two drivers
accelerate to 52 MPH to enter the six-story tall loop, hitting 7 Gs
as they circle through. The G-force created in the Hot Wheels
Double Loop Dare will be equivalent to what fighter jet pilots
experience in flight.
In 2011, Team Hot Wheels achieved the impossible - landing a 332
foot distance jump at the 100th Indianapolis 500. The epic feat
earned Hot Wheels the world record for a four-wheeled vehicle
distance jump and a new-found respect from fans around the
world.
Team Hot Wheels Drivers
Team Hot Wheels is comprised of the most fearless and skilled
drivers in the world. Each team driver is exemplified by a unique
personality and driving style, and they take on only the most
outrageous stunts. The Hot Wheels Double Loop Dare will be
attempted by the Green Driver, known for his need for speed, and
the Yellow Driver, recognized for using his power to push the
limits.
- Tanner Foust (Team Yellow) - a
three-time X Games Gold medalist, two-time Formula Drift Champion
and also earned Hot Wheels the coveted world-record-breaking
distance jump at last year’s Indianapolis 500. This year Tanner
will also be competing at the X Games in Los Angeles in the
Rally-cross circuit.
- Greg Tracy (Team Green) - one of
the top stuntmen in Hollywood, Greg has been doing stunts for
movies and commercials since 1991. He is also a six-time Pikes Peak
Champion - one of the most extreme racing events in the world.
Hot Wheels & ESPN X
Games
The Hot Wheels Double Loop Dare at X Games Los Angeles combines
the iconic boy brand and the world’s premier action sports
competition and lifestyle brand.
“The Hot Wheels Double Loop Dare is a great addition to the X
Games experience. Hot Wheels is bringing to life what so many kids
have dreamt about over the years while playing with their Hot
Wheels cars,” said Tim Reed, ESPN senior director, content
strategy. “We're excited about our relationship with Hot Wheels and
adding this entertainment spectacle to an exciting four days of
world-class action sports competition in downtown Los Angeles.”
In the U.S., fans can tune-in to watch the jaw-dropping Hot
Wheels Double Loop Dare challenge on June 30th on ABC at 11:20 AM
PT. Additionally, the Hot Wheels Double Loop Dare attempt will be
webcast on www.HotWheels.com.
For Hot Wheels Fans of All
Ages
In 2012, Hot Wheels will unveil 19, live-action webisodes on
www.HotWheels.com. Boys will be able to follow their favorite Team
Hot Wheels drivers as they attempt the most outrageous stunts
imaginable at the Hot Wheels Test Facility™. Additionally, leading
up to the X Games, boys can vote on which driver they believe will
have what it takes to come in first in the Hot Wheels Double Loop
Dare challenge.
Now through June 29th, fans can see exclusive behind-the-scenes
content and vote daily on the Hot Wheels Facebook page for which
driver they think will finish first in the Hot Wheels Double Loop
Dare. Select fans in the United States who pick the winning driver
will be entered into a sweepstakes to win a special-edition 1:64
die-cast car.
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM FOR
ADDITIONAL PRESS INFORMATION, HIGH-RESOLUTION IMAGES OR
BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.
About the Hot Wheels
Brand
Since 1968, Hot Wheels has been passionate about creating
thrilling vehicle experiences through innovative product and
content. With a fan base of more than 41 million people, Hot Wheels
is the No. 1 vehicle property in the United States producing the
coolest cars imaginable. The Hot Wheels brand began as a line of 16
1:64-scale die-cast vehicles; today, it has evolved into a true,
global lifestyle brand for boys of all ages with segments that
range from aftermarket parts to licensed apparel to branded digital
content from Team Hot Wheels, a real-life race crew of professional
drivers performing over-the-top stunts. For the hottest games and
videos, visit www.HotWheels.com and www.Facebook.com/HotWheels.
About Mattel
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Hot Wheels® RC,
as well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In
2011, Mattel was named as one of FORTUNE Magazine's “100 Best
Companies to Work For” for the fourth year in a row, and also is
ranked among Corporate Responsibility Magazine's "100 Best
Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 30,000 people in 43 countries
and territories and sells products in more than 150 nations. At
Mattel, we are "Creating the Future of Play™."
MAT-W
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