MIAMI and EL SEGUNDO, Calif., Sept. 10, 2012 /PRNewswire/ -- Royal Caribbean
International, in partnership with Mattel, is bringing the
signature pink style of Barbie, the world's most popular doll, to
the world's most innovative cruise line. The pop culture icon will
come to the high seas for the very first time to invite girls to
see what happens when Barbie becomes a part of their cruise
vacation. The all-new Barbie™ Premium Experience, available
exclusively on Royal Caribbean ships, is making its stylish splash
aboard the cruise line's entire global fleet of 22 ships starting
in January 2013 on select ships and
rolling out to the remainder of the fleet by March 2013.
"Barbie remains the most popular doll of all time and a
powerhouse brand among girls of all ages," said Lisa Bauer, Senior Vice President, Global Sales
and Marketing, Royal Caribbean International. "She is everywhere
girls are today, so it only makes sense that girls can now find her
at sea exclusively aboard Royal Caribbean's fleet of world-class
ships."
The partnership with Barbie will encompass a host of
activities in the cruise line's award-winning Adventure Ocean youth
program as well as a Barbie™ Premium Experience. Girls
participating in the cruise line's award-winning Adventure Ocean
youth program can be part of the complimentary version of the
Barbie program. The experience offers Barbie Movie Night, Barbie
Story Time and other complimentary themed activities, plus Barbie
movies on their stateroom televisions.
The Barbie™ Premium Experience is the ultimate indulgence
for Barbie enthusiasts. Girls can enjoy staterooms decorated in the
iconic doll's signature style as well as exclusive, themed
activities throughout the duration of their cruise – from an
invitation-only tea party and mermaid dance class to a fashion
design workshop and Barbie Girls fashion show. Highlights of the
Barbie™ Premium Experience include:
- A Barbie stateroom, adorned in the
doll's signature style and featuring keepsakes such as a
Barbie® doll and fashions,
blanket and pillowcase, tote bag, toothbrush and toiletries bag.
From the moment they step into their staterooms, girls will be
drawn into Barbie's distinct world of style – and of course,
pink!
- Tiaras & Teacups party, an
invitation-only affair, featuring a whimsical palate of pink
pastries and pink lemonade served on dainty dishes all while having
fun learning tips on table etiquette.
- Mermaid dance class where girls can
shimmy and shake while learning the latest dance moves from the hit
movie Barbie™ in a Mermaid Tale 2.
- Fashion Designer workshop where girls
can channel their inner fashion designer with Barbie inspiration
boards and sketch materials. Girls also will have the chance to
sketch and create their very own Barbie doll fashions.
- Fashion Show where girls can dress up
to walk a pink carpet to the admiration and applause of their
family and friends. Girls also will have the chance to perform
their amazing dance routine as well as display their Barbie fashion
creation. It's the ultimate celebration of a truly memorable
experience with Barbie and Royal Caribbean.
"Barbie is truly a lifestyle brand that is part of a
girl's world from her bedroom to playroom, computer to closet,"
said Lori Pantel, Vice President
Barbie Global Marketing. "We're excited to extend that brand
experience to family cruise vacations with a fantastic partner –
Royal Caribbean."
Guests interested in the Barbie™ Premium Experience can
visit www.royalcaribbean.com/Barbie to
get more infomation and may book the experience by calling (800)
ROYAL-CARIBBEAN or contacting
their travel agent starting October
2012. The cost of the Barbie Premium Experience is
$349.00.
About Royal Caribbean
International
Royal Caribbean International is a global cruise brand
with 22 innovative ships, calling on more than 270 destinations in
72 countries across six continents. The line also
offers unique cruise tour land packages in
Alaska, Canada, Dubai, Europe, and Australia and New
Zealand. Royal Caribbean provides a world-class vacation
experience with a wide range of signature onboard
amenities, entertainment, and award-winning family programming.
The cruise line has a 40-year history of giving guests the
Royal Advantage – the most innovative cruise ships, exciting
itineraries to popular destinations, and world-renowned friendly
and engaging Gold Anchor Service.
Royal Caribbean has been
voted "Best Cruise Line Overall" for nine consecutive years
in the Travel Weekly Readers' Choice Awards. For additional
information or to make reservations, call your travel agent,
visit www.RoyalCaribbean.com or
call (800) ROYAL-CARIBBEAN. Follow
Royal Caribbean on Facebook at
www.Facebook.com/RoyalCaribbean or on Twitter,
@RoyalCaribbean. Travel professionals should visit
www.cruisingpower.com or call
(800) 327-2056. Media can find information at
www.royalcaribbeanpresscenter.com.
Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL) is a global
cruise vacation company that owns Royal Caribbean International,
Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF
Croisieres de France, as well as
TUI Cruises through a 50 percent joint venture.
Together, these six brands operate a combined total of 40 ships
with four under construction.
About Mattel
Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the
design, manufacture and marketing of toys and family products. The
Mattel family is comprised of such best-selling brands as Barbie®,
the most popular fashion doll ever introduced, Hot Wheels®,
Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Thomas & Friends®, Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fifth year in a row.
Mattel also is ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs
approximately 28,000 people in 43 countries and territories and
sells products in more than 150 nations. At Mattel, we are
Creating the Future of Play. Visit us at
www.mattel.com,
www.facebook.com/mattel or
www.twitter.com/mattel.
SOURCE Royal Caribbean International