Mattel Publishes Fourth Global Citizenship Report Demonstrating Commitment to Playing Responsibly
23 Outubro 2012 - 2:51PM
Business Wire
Today Mattel announced the launch of its fourth Global
Citizenship Report, We Believe Play Matters, which highlights
Mattel’s commitment to operating as a responsible member of the
global business community. To meet this commitment, the company
focuses on ensuring the quality and safety of Mattel products,
reducing the overall impact of its products and operations on the
environment and investing in strategic philanthropic partnerships
to make a positive impact on the global communities it touches.
Mattel employees around the world contribute daily to these
efforts, embodying the company values to Play with Passion, Play
Together, Play to Grow and Play Fair.
With the release of this report, Mattel is engaging consumers
more broadly by launching a web-based version that demonstrates the
company’s citizenship efforts in action. The web presence will
deliver comprehensive information around the evolution of the
company’s efforts, offer digital storytelling content as well as an
array of 19 video vignettes that help bring these stories to life
in more meaningful ways for Mattel’s stakeholders.
“We are thrilled to be able to share with our consumers the
progress we’re making as a responsible member of the business
community,” said Lisa Klein, senior vice president, Corporate
Responsibility, Mattel. “We’re also excited to give an inside look
into how we are working toward our vision for creating the future
of play through the goals we’ve set.”
Specific social and environmental outcomes highlighted in the
Mattel 2012 Global Citizenship Report include:
Mattel further embraced its responsibility to make quality
products that children love and parents trust:
- In 2011 Mattel established its
Standards and Practices function to ensure that content achieves
its intended purpose of inspiring play while at the same time being
appropriate, responsible and reflective of its consumers’
needs.
- Launched in 2009, Mattel’s Quality
Management System (QMS) has served as the focal point of strict
standards for every aspect of the toy process, from product design
to distribution.
- The report also celebrates the 15-year
anniversary of Mattel’s Global Manufacturing Principles (GMP).
Created in 1997, Mattel was one of the first brands to create a
formal code of conduct to address ethical manufacturing
issues.
Mattel made strides in expanding its contribution to a more
environmentally sustainable world:
- Achieving a new milestone in 2012,
Mattel has established measurable sustainability goals and targets
for the future, and is sharing progress externally with
stakeholders. These new goals focus on reducing the environmental
impact of Mattel products and packaging, decreasing carbon
emissions and promoting a culture of sustainable growth.
- In 2011, Mattel adopted the Sustainable
Sourcing Principles to guide the company’s procurement of paper and
wood fiber used in its packaging and products.
Mattel continued its commitment to positively impact communities
around the world by breaking down the barriers to play through
philanthropic partnerships and employee engagement:
- Since 2009, Mattel has refocused its
social impact programs to break down the barriers to play and help
expand access to play globally. The barriers are: time to play,
place to play, tools to play and advocacy for play.
- The Mattel Signature Partner Program
includes strategic partnerships with organizations such as the
Special Olympics, the Children’s Hospital Association, Make-A-Wish,
Playworks, Save the Children and Mattel Children’s Hospital
UCLA.
- Mattel’s 12 Days of Play Program
combines the passion and energy of Mattel employee volunteers with
toy donations to make a difference in the lives of underserved
children during the holiday season. In 2010, the program reached
more than 20,000 children in Southern California, bringing the joy
of play through toy donations and personal interaction with Mattel
employees.
Learn more about the Mattel 2012 Global Citizenship Report at
www.mattel.com/GlobalCitizenship2012
About Mattel
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as
well as Fisher-Price® brands, including Thomas & Friends®,
Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2012, Mattel was named as one
of FORTUNE Magazine's "100 Best Companies to Work For" for the
fifth year in a row. Mattel also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 28,000 people in 43 countries and territories and
sells products in more than 150 nations. At Mattel, we are
"Creating the Future of Play." Follow Mattel on Facebook:
www.facebook.com/mattel or Twitter: www.twitter.com/mattel.
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