Mattel Launches Masters of the Universe® Game App for He-Man’s® 30th Birthday
25 Outubro 2012 - 4:46PM
Business Wire
Honoring the 30th anniversary of He-Man® and the Masters of the
Universe® franchise, Mattel and Chillingo, a leading independent
games publisher along with mobile developer GlitchSoft, have
launched an exciting new He-Man® game app. Available in the App
Store, fans now have the chance to battle alongside He-Man®
throughout his kingdom of Eternia® in a modern celebration of
classic gameplay that will test player’s skill, speed and agility.
Debuting on the iOS platform, the game features side-scrolling
playability with powerful “Tap and Slash” functionality through 27
action packed levels spread across 7 beautifully rendered realms of
Eternia®.
Masters of the Universe 30th Anniversary
(Photo: Business Wire)
Game Features Include:
- He-Man®, Skeletor®, Castle Grayskull®,
and other characters and settings of Eternia® that fans know and
love artfully re-mastered for today’s generation-preview the action
here
- Fluid, intuitive, “Tap and Slash”
controls for stunning He-Man® swordplay and action
- Epic boss battles with He-Man’s®
greatest foes including Beast Man® and Skeletor®
- Collectible digital lore hidden in each
level including 80s product art and mini-comic covers
- Strengthen He-Man® with fabulous secret
powers and in-game upgrades
- Plays great on iPhone®, iPod touch® and
iPad® mobile digital devices with retina-display graphics and sound
effects
“The 30th Anniversary of He-Man and Masters of the Universe was
the perfect time for us to give back to our millions of fans with
an engaging game that is fun to play and visually stunning,” said
Doug Wadleigh, Senior Vice President, Global Brands Marketing,
Mattel. “We’re extremely pleased to work with best-in-class
partners Chillingo and GlitchSoft and their talented teams of
experts to develop, publish and distribute the game around the
world.”
The star of the 1980s-era He-Man® and the Masters of the
Universe® story, He-Man® has been brought to life throughout the
years in beloved Mattel action figures, animated television series,
comic books and a live action feature film. Mattel’s partnership
with Chillingo, a division of Electronic Arts and publisher of such
hit titles as Angry Birds™, Cut the Rope™, Contre Jour, Feed Me Oil
and Catapult King, combines the world’s leading toy company with an
established leader in the mobile gaming industry.
“Mattel is unmatched in its ability to understand the world of
play and the enduring appeal of well-told stories,” said Chris
Byatte, co-founder and co-general manager, Chillingo. “We’re
thrilled to partner with them to create new, entertaining
opportunities for He-Man and Masters of the Universe fans.”
As part of the anniversary, Mattel has created a new Masters of
the Universe® He-Man Facebook page, allowing devotees to connect
and engage online with each other and their favorite hero. To date,
more than 230,000 people have become fans.
About Mattel
Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the
design, manufacture and marketing of toys and family products. The
Mattel family is comprised of such best-selling brands as Barbie®,
the most popular fashion doll ever introduced, Hot Wheels®,
Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Thomas & Friends®, Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fifth year in a row.
Mattel also is ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." With its worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 28,000 people in
43 countries and territories and sells products in more than 150
nations. At Mattel, we are Creating the Future of Play. Visit us at
www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.
About Chillingo
Chillingo, a subsidiary of Electronic Arts, is a leading games
publisher on iOS with numerous award-winning hits around the world
including Angry Birds, Cut the Rope, Contre Jour, and Anomaly
Warzone Earth. The company also publishes games for Android,
Windows Phone 7, Steam, and other digital platforms. For more
information about the company and its games, please
visit www.chillingo.com.
About GlitchSoft
Offering much more than standard game design, GlitchSoft is a
Studio Evolved that offers an unparalleled suite of concepting and
multi-platform development services. GlitchSoft’s dedicated team
connects IP with global audiences adding value and growth to brand.
In Operation since 2009, GlitchSoft’s veteran team has shipped 30+
mobile titles for brands including EA, Disney, Mattel, and
Activision. The Company’s proprietary game engine technology is
licensable and provides uniqueness, differentiation, and staying
power for client’s projects. For more information about the company
and its games and services please
visit www.glitchsoft.com.
MAT-AP
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