LeapFrog Partners With Mattel to Bring Popular Barbie™ Videos to
Award-Winning Educational Entertainment Platforms
EMERYVILLE, Calif.,
Nov. 1, 2012 /PRNewswire/
-- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in
educational entertainment, and Mattel, Inc.,
(NASDAQ:MAT) , the world's largest toy company, today
announced a partnership to bring Barbie™ videos to LeapFrog's
award-winning learning platforms. Videos will be available
beginning November for purchase in the "Just for Fun" section of
the LeapFrog App Center for the #1 kids' learning tablets,
LeapPad1™ and LeapPad2™, and best learning video game systems,
Leapster Explorer™ and LeapsterGS™. Even more Barbie™ brand
releases on the LeapFrog platform will be available in December and
early 2013.
(Logo:
http://photos.prnewswire.com/prnh/20090219/LFLOGO)
"We strive to provide the most fun and engaging content for kids
and are excited to offer popular Barbie videos on our learning
platforms," said Greg Ahearn, chief
marketing officer at LeapFrog. "Our highly experienced team of
educational experts worked closely with the Mattel team to select
their most popular videos and carefully reviewed each to ensure it
was age appropriate for LeapFrog kids. Every Barbie video in the
LeapFrog App Center will deliver world-class entertainment in a
unique and safe environment."
Videos including Barbie™ in A Mermaid Tale, Barbie™
The Princess and the Pauper, Barbie™ in The Nutcracker,
Barbie™ in A Christmas Carol and Barbie™ in the 12
Dancing Princesses will be available in the LeapFrog App
Center. These videos empower girls through popular and classic
children's storylines. Barbie™ in A Mermaid Tale takes
children on an undersea odyssey adventure to help mermaid friends
save the ocean kingdom, Barbie™ The Princess and the Pauper
brings a fresh twist to a story time favorite and Barbie™ 12 in
the Dancing Princesses tells the story of Princess Genevieve®
and her sisters as they rescue the kingdom. In time for the
holiday season, Barbie™ in A Nutcracker features Barbie™ in
the lead role of Clara and Barbie™ in A Christmas Carol is a
playful version on the Dickens classic.
The videos will join LeapFrog's vast library of learning games,
eBooks, videos, music and more that have been reviewed and approved
by LeapFrog's highly experienced team of educational experts.
"LeapFrog's commitment to providing safe entertainment
programming for kids is truly best in class," said Stephanie Cota, Senior Vice President Global
Marketing, Barbie, Girls and Games. "For more than ten years,
Barbie Direct-to-Home entertainment has inspired girls'
imaginations with fantastical best-in-class story telling. We
are thrilled to be partnering with LeapFrog to deliver our rich
content through their industry leading learning platform."
Availability
Barbie videos will be available for
purchase (MSRP $12.50, for children
five to eight years) beginning November in the LeapFrog App Center.
The LeapFrog App Center can be accessed through the LeapFrog
Connect Application for LeapPad1, LeapPad2, Leapster Explorer and
LeapsterGS.
LeapPad1 (MSRP $79.99, for
children ages 4-9), LeapPad2 (MSRP $99.99, for children ages 3-9), Leapster Explorer
(MSRP $59.99, for children ages 4-9)
and LeapsterGS (MSRP $69.99, for
children ages 4-9) are currently available at major retail
locations and at www.leapfrog.com.
For more information on LeapPad1, LeapPad2, Leapster Explorer,
LeapsterGS and other LeapFrog products, visit
www.leapfrog.com.
About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational
entertainment for children. LeapFrog's award-winning product
portfolio helps millions of children achieve their potential by
delivering best-in-class curriculum through engaging content, fun
multimedia learning platforms and toys. The Learning Path,
LeapFrog's proprietary online destination for parents and extended
family, provides personalized feedback on a child's learning
progress and offers product recommendations to enhance each child's
learning experience. Through the power of play, LeapFrog's products
and curriculum help children of all ages prepare for school and
life success. LeapFrog's products are available in more than
45 countries and have been used by teachers in more than 100,000
U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in
1995 by a father who revolutionized technology-based learning
solutions to help his child learn how to read. Come see the
learning at www.leapfrog.com.
TM & © 2012 LeapFrog Enterprises, Inc. All rights
reserved.
About Mattel
Mattel, Inc. (NASDAQ: MAT)
(www.mattel.com) is the worldwide leader in the design, manufacture
and marketing of toys and family products. The Mattel family is
comprised of such best-selling brands as Barbie®, the most popular
fashion doll ever introduced, Hot Wheels®, Matchbox®, American
Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands,
including Thomas & Friends®, Little People®, Power Wheels® and
a wide array of entertainment-inspired toy lines. In 2012, Mattel
was named as one of FORTUNE Magazine's "100 Best Companies to Work
For" for the fifth year in a row. Mattel also is ranked among
Corporate Responsibility Magazine's "100 Best Corporate Citizens."
With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 28,000 people
in 43 countries and territories and sells products in more than 150
nations. At Mattel, we are "Creating the Future of Play." Follow
Mattel on Facebook: http://www.facebook.com/mattel.
1 Consists of the North America Division (U.S. &
Canada) and American Girl
BARBIE and associated trademarks and trade dress are owned by,
and used under license from, Mattel, Inc. © 2012 Mattel, Inc. All
Rights Reserved.
MEDIA
CONTACTS
|
Monica
Ma
LeapFrog
510-596-3437
mma@leapfrog.com
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Dimitri
Czupylo
Mattel
310-252-3921
Dimitri.Czupylo@Mattel.com
|
|
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SOURCE LeapFrog