Random House Children's Books Releases First Interactive Coloring
& Activity Barbie™ App, Barbie™ Color, Sparkle And Style
NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Random House
Children's Books (www.randomhouse.com/kids) announces that
Barbie™ Color, Sparkle and Style for iPad®, its
first original coloring and activity app with Mattel, is now
available in the App Store™ (www.itunes.com/appstore). The app
retails for $4.99, and is on sale now
for a special introductory launch price of $1.99.
(Photo: http://photos.prnewswire.com/prnh/20121115/NY14197 )
This ultimate Barbie coloring app invites fans to play with
color in a brand-new way. Packed with never-before-seen art tools,
special effects, and pages of fabulous Barbie artwork, girls will
be captivated for hours as they color, decorate, design, dress-up,
and create on the go with their best friend, Barbie.
The Barbie™ Color, Sparkle and Style app includes 2
coloring books for a total of 16 pages. Kids can select from a
multitude of art tools to create with:
- Barbie Bubble Wand: Blow and pop Barbie bubbles to
decorate
- Glitterizer: Magically add sparkly glitter in a fabulous array
of colors
- Fabric Fill: Tap to fill artwork with stylish patterns, prints,
and textures
- Magic Wand: Add a splash of animated sparkles to every
page
- Pattern Roller: Decorate with bows, gems, hearts, and
sequins
- 2 Watercolor Paintbrushes: The prettiest way to paint
- Stickers: Stylish stickers featuring Barbie, her friends, and
her pets
- Paint Bucket: Simply tap to fill in the images with color
- Crayons, Paint Brushes, and Eraser
The Design Shop within the app offers additional coloring books
and art supplies for sale. When kids have finished designing, their
coloring book pages can be shared through email, Facebook or
Twitter. Parental controls can also disable sharing and in-app
purchases.
The app follows the release of the interactive storybook apps,
Barbie™ The Princess & the Popstar in
September, and Barbie™ Princess Charm School. To
celebrate the launch of Barbie™ Color, Sparkle and
Style, these Barbie™ apps will also be on sale for
$1.99 for two weeks.
Visit www.rhkidsapps.com to learn more about additional apps
available from Random House Children's Books.
Random House Children's Books is the world's largest
English-language children's trade book publisher. Creating books
for toddlers through young adult readers, in all formats from board
books to activity books to picture books, novels, eBooks, and apps,
the imprints of Random House Children's Books bring together
award-winning authors and illustrators, world-famous franchise
characters, and multimillion-copy series. The company's website,
Kids @ Random (Randomhouse.com/kids) offers an array of activities,
games and resources for children, teens, parents, and educators.
Random House Children's Books is a division of Random House, Inc.,
whose parent company is Bertelsmann, a leading international media
company.
Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the
design, manufacture and marketing of toys and family products. The
Mattel family is comprised of such best-selling brands as Barbie®,
the most popular fashion doll ever introduced, Hot Wheels®,
Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Thomas & Friends®, Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fifth year in a row.
Mattel also is ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs
approximately 28,000 people in 43 countries and territories and
sells products in more than 150 nations. At Mattel, we are
Creating the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.
Smashing Ideas, founded in 1996, has become one of the
leading digital media agencies for the youth market by creating
immersive, interactive content that transforms consumer-driven
brand experiences in a digital world. Cartoon Network, Disney, GE,
Hasbro, Nickelodeon, Nokia, Sony Ericsson, Verizon Wireless, and
more have called upon the company to develop engaging, online, ITV,
and mobile experiences for their audiences. In May 2011, Bertelsmann AG acquired Smashing Ideas,
Inc. for its Random House, Inc. division. Smashing Ideas is based
in Seattle, with offices in
Portland and in the U.K.
BARBIE and associated trademarks and trade dress are owned by,
and used under license from, Mattel, Inc. © 2012 Mattel, Inc. All
Rights Reserved.
iPod, iPod touch, and iPad are trademarks of Apple Inc.,
registered in the U.S. and other countries. iPhone is a trademark
of Apple Inc.
SOURCE Random House Children's Books