Mattel Brings Play to Thousands of Children with Winter Wonderland Events & Aims to Break Guinness World Record in Los Angele...
03 Dezembro 2012 - 6:46PM
Business Wire
Today Mattel (Nasdaq: MAT) announced the start of its third
annual global Mattel 12 Days of Play program, a philanthropic
series of events that bring play to children who need it most.
Taking place today through Dec. 14 in locations across the U.S. and
in nearly 30 other countries, the Mattel 12 Days of Play highlights
the importance of play in the lives of children around the world.
The culmination of the 12 days of activity will occur at Mattel
worldwide headquarters in the Los Angeles area on Dec. 13, where
area children, Mattel employees and special guests WWE superstar
The Miz and WWE Diva Eve will attempt to break the Guinness World
Record for the most snowmen built in one hour.
“Play is vital for children’s development and learning, so
creating unforgettable and enriching play experiences for children
who may not otherwise have access is at the heart of the Mattel 12
Days of Play program,” said Deidre Lind, Executive Director of the
Mattel Children’s Foundation and Director, Corporate Affairs.
“During 2012, Mattel’s social impact programs total more than $20
million in cash and product globally, including more than 1.5
million toys, helping to eliminate the barriers to play for
children in need.”
In the Los Angeles area, Mattel is bringing more than 390 tons
of snow to seven Winter Wonderland events at inner-city schools,
which feature sledding, making snow angels, racing Hot Wheels cars
down a 40-foot track, special photo opportunities with Barbie®, and
a chance to meet Santa. Mayor Antonio Villaraigosa will attend the
Winter Wonderland event on December 12 at Figueroa Elementary
School in the Watts neighborhood of Los Angeles to show his support
of Mattel’s efforts and further raise awareness of the importance
of play in a child’s life.
On Dec. 13, with the snow-making expertise and guidance of
MagicSnow, 400 elementary-age children from LA’s Best after-school
programs will team up with 800 Mattel employees and special WWE
guests at the Winter Wonderland Event. In a race against the clock
to build 1,500 snowmen in 60 minutes or less, the team will attempt
to break the current Guinness World Record for the most snowmen
built in one hour.
Mattel 12 Days of Play began in 2010 as a way for Mattel
employees to give back to the communities in which we live, work
and play. In lieu of holiday parties, departments across the Mattel
organization held volunteer events to bring fun, play, joy and toys
to children during the holidays. Today, Mattel employees,
volunteers, partners and brand teams such as Barbie®, Hot Wheels®,
Fisher-Price®, Thomas & Friends® and American Girl® will come
together with local schools, community organizations, children’s
hospitals and other charities to create a series of memorable
moments for underserved children.
Mattel 12 Days of Play is part of the work of Mattel’s social
impact work and the Mattel Children’s Foundation, which work to
break down the barriers of play for more than five million children
in need each year. Understanding the barriers to play allows Mattel
to maximize its social impact, focusing on the areas with the
greatest potential reach. Through its own extensive research, the
four most significant barriers to play were identified and the
company’s social impact efforts are now built around these four
core areas: time to play; place to play; tools to play and advocacy
for play.
The full schedule of Los Angeles area Winter Wonderland events
includes:
December 3: 112th Street Elementary in
the Watts neighborhood
December 4: Washington Elementary in
Hawthorne, Calif.
December 5: Grape Street Elementary in
the Watts neighborhood
December 6: Jefferson Elementary in
Lennox, Calif.
December 10: 10th Street Elementary in
Downtown Los Angeles
December 12: Figueroa Elementary in
the Watts neighborhood, with Mayor Villaraigosa
December 13: Mattel Headquarters, El
Segundo, Calif. for the Guinness World Record Challenge with WWE
Superstar The Miz & WWE Diva Eve
About The Mattel Children’s Foundation
Established in 1978, The Mattel Children's Foundation’s vision
is making a meaningful difference, one child at a time. The
Foundation provides cash grants through domestic and international
grant making programs, as well as international scholarships to
children of employees, matching gifts and volunteer grants for
Mattel employees. The Foundation also continues its tradition of
partnering with exemplary nonprofit partners, such as Special
Olympics, Save the Children, the Mattel Children's Hospital UCLA,
the Children's Hospital Association (CHA), Playworks and the
Make-A-Wish Foundation. The Mattel Children's Foundation is funded
exclusively by cash donations from Mattel, Inc.
About Mattel
Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the
design, manufacture and marketing of toys and family products. The
Mattel family is comprised of such best-selling brands as Barbie®,
the most popular fashion doll ever introduced, Hot Wheels®,
Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Thomas & Friends®, Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fifth year in a row.
Mattel also is ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens" and the "World's Most Ethical
Companies." With worldwide headquarters in El Segundo, Calif.,
Mattel employs nearly 30,000 people in 43 countries and territories
and sells products in more than 150 nations. At Mattel, we are
"Creating the Future of Play." Visit us at www.mattel.com, follow
us on Facebook www.facebook.com/mattel or Twitter @Mattel.
About MagicSnow
MagicSnow is famous for creating a winter wonderland in any
environment, indoors or out. The company has become the go-to
resource for snow effects for the entertainment industry and high
profile special events all over the world. For more information
about MagicSnow and its snow effects, please visit
http://www.magicsnow.com.
MAT-CORP
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