Fisher-Price and Mattel Pledge $3 Million to The Children’s Hospital of Buffalo for a Family and Child Resource Center
04 Fevereiro 2013 - 1:00PM
Business Wire
Fisher-Price, Inc. and Mattel, Inc. pledged $3 million to The
Children’s Hospital of Buffalo Foundation, in Buffalo, N.Y., for
construction and naming rights to a 6,000-square-foot respite area
for families going through treatment in the new John R. Oishei
Children’s Hospital, opening 2016 on Ellicott and High streets.
This pledge, along with the company’s support and partnership with
Children’s Hospital Association (CHA) and Mattel Children’s
Hospital UCLA and a multitude of volunteer activities, demonstrates
Mattel’s commitment to supporting children’s hospitals around the
world.
The Fisher-Price/Mattel Family & Child Resource Center will
be located on the fifth floor of the John R. Oishei Children's
Hospital. This center will have a computer and video
game area, family consultation rooms and meditation areas with
access to a winter garden. Child Life Specialists and Artists in
Residence will interact with the patients and their families as
well as representatives from Stone’s Buddies, a network of support
developed for chronically ill children and their families.
Fisher-Price and Mattel will also design toy storage
compartments for play areas on all hospital floors, as well as
branded animal sculptures for the outdoor garden.
Groundbreaking for the $260 million building is expected in the
spring. The Fisher-Price/Mattel Family & Child Resource Center
will open within the new John R. Oishei Children’s Hospital in
early 2016.
“Our relationship with the Children’s Hospital of Buffalo is
very special; we share so many deep and important values,” said
David Allmark, Executive Vice President of Fisher-Price Global
Brands. “Over the years and through collaborations large and small,
both Fisher-Price and Mattel have been happy to support the mission
of children’s hospitals around the globe, especially our local
Buffalo families in their time of unique need.”
"Buffalo is known as the 'City of Good Neighbors' and today
those words ring especially true of our locally founded toymaker,
Fisher-Price, and their parent company, Mattel,” said James R.
Kaskie, President and Chief Executive Officer of Kaleida Health.
“Children’s Hospital has been fortunate to benefit from a 25-year
collaboration with Fisher-Price and its very talented and giving
team. This $3 million pledge is another extraordinary example of
our everlasting partnership on behalf of children.”
In 2010, Fisher-Price refreshed the Women & Children’s
Hospital lobby with a new color scheme, images, mural and a video
wall.
In addition, Fisher-Price has supported Women & Children’s
Hospital for more than 25 years through baby gear and toy
donations, as well as a tree donation to the annual “Festival of
Trees” fundraiser, resulting in some of the highest auction bids in
the fundraiser’s history.
Mattel believes in the power of play – they know that play is
critical to children’s development, learning, creativity and
socialization. This is particularly true for children in hospitals.
Mattel's support of children's hospitals began in 1998 when the
Mattel Children's Foundation announced a unique partnership with
the Mattel Children's Hospital UCLA. Since then, Mattel and the
Foundation expanded their joint support of children's hospitals
with support for Children's Hospital Association's (CHA) with a
donation of toys to every CHA member valued at almost $1 million a
year. Internationally, Mattel and the Mattel Children's Foundation
continue that support with children's hospitals around the world,
including in China, Argentina and Sweden. This donation is part of
Mattel's ongoing commitment of 2% of its pretax profit to
philanthropic efforts.
About Fisher-Price
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT)
located in East Aurora, N.Y., is the leading brand of infant and
preschool toys in the world. The company’s legacy of high quality
toys has enhanced early childhood development for more than 82
years. Some of the Company’s best-known “classic” brands include
Little People®, Power Wheels® and Imaginext®. Fisher-Price is also
a leading developer of baby gear products (infant swings, bouncers,
high chairs), as well as a wide array of character-based toys
inspired by high quality children’s programming such as Dora the
Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®. The
Company’s website, www.fisher-price.com, as well as its Facebook
page, www.facebook.com/fisherprice provide valuable information and
resources to parents and grandparents around the world.
About Mattel
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design,
manufacture and marketing of toys and family products. The Mattel
family is comprised of such best-selling brands as Barbie®, the
most popular fashion doll ever introduced, Hot Wheels®, Monster
High®, American Girl®, Thomas & Friends®, Fisher-Price® brands,
including, Little People®, Power Wheels®, as well as a wide array
of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
sixth year in a row. Mattel also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 30,000 people in 40 countries and territories and
sells products in more than 150 nations. At Mattel, we are Creating
the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel
About Women & Children’s Hospital
of Buffalo
Women & Children’s Hospital of Buffalo, a Kaleida Health
facility and teaching hospital for the University at Buffalo School
of Medicine and Biomedical Sciences, is the regional center for
comprehensive and state-of-the-art pediatric, neonatal, perinatal
and obstetrical services in Western New York and beyond. For more
information, please go online at www.wchob.org.
Women & Children's Hospital of Buffalo is ranked by US News
& World Report in its special edition of "Best Children's
Hospitals". As three of the specialty areas within children's
hospitals ranked nationally in this publication, Women &
Children’s Hospital of Buffalo is among the best children's
hospitals in Neurology/Neurosurgery and Cancer care in 2011 – 2012
and Gastroenterology in 2012 – 2013.
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