Malibu, California’s most fashionable resident is moving. Today
Barbie® officially put her coastal Dreamhouse® on the market and is
packing up her three-story pink palace – signaling the launch of a
year-long global brand campaign. With the help of her
realtor-to-the-stars Josh Altman, the impressively scaled Barbie®
Dreamhouse® is currently listed on the market for $25 million*.
Over the next few months, Barbie® will embark on a worldwide tour
to find a new dream home.
Barbie(R), the world's most fashionable
doll, officially put her coastal Dreamhouse(R) on the market -
signaling the launch of a year-long global brand campaign. With the
help of her realtor-to-the-stars Josh Altman, the impressively
scaled Dreamhouse(R) is currently listed for $25 million* and can
be exclusively viewed at Trulia.com/Barbie. *for entertainment
purposes only (Photo: Business Wire)
Barbie® has been a part of girls’ dreams and imaginations for
four generations, but for the first time, the brand is literally
letting fans “into” her world by opening the doors to her palatial
Dreamhouse®. This year’s global campaign will feature real-life,
life-sized experiences, online engagement and retail touch points
that bring the Barbie® Dreamhouse® to life in new ways.
“It wasn’t an easy decision for Barbie to put her Dreamhouse on
the market, but this move marks an unprecedented opportunity for
her fans to get an inside look at her dreamy home,” said Lori
Pantel, vice president, global marketing for Barbie. “As the brand
continues to evolve, we are focused on creating new experiences
that allow girls to step into Barbie’s world in ways they never
thought possible – igniting their imaginations and encouraging them
to dream even bigger.”
Doll House of Dreams
For 41 years, Barbie® doll’s famous Dreamhouse® has been a
fictional Malibu landmark as well as one of the most coveted toy
homes. The original Barbie® Dreamhouse® debuted in 1962, providing
girls with the backdrop to “play house” with Barbie® which brought
to life Ruth Handler’s vision that Barbie® allows girls to role
play real life scenarios. Each model has represented the era the
house was “built” in with unique architectural features and
interior design details, including a three-story model in 2012. As
a successful career woman and homeowner, the Barbie® Dreamhouse® is
one of her most valuable assets.
Dreamhouse® for Sale
After decades of living in Malibu, Barbie® is ready for a change
– she’s moving. To sell her house and make the move, Barbie® has
enlisted the premier real estate agent to celebrities, Josh Altman.
Valued at $25 million*, her creatively scaled 8,500 square foot,
three-story, one-bedroom, one-bathroom mansion is the only house in
Malibu with truly unobstructed views of the ocean – after all, it
only has three walls! The Dreamhouse® also includes the iconic pink
elevator equipped with a state-of-the-art pulley system.
Altman has listed the Dreamhouse® online exclusively at Trulia
(NYSE: TRLA), a leading online marketplace for home buyers,
sellers, renters, and real estate professionals. Visit
Trulia.com/Barbie to view the listing.
“Celebrity can add to the cache of a listing, but few homes also
have such iconic status as Barbie’s Malibu Dreamhouse,” said
Altman. “I’ve been uniting people with their very own dream homes
for years and Malibu is considered one of the most desirable
addresses in the world, making this one-of-a-kind property a
realtor’s dream listing.”
A Designer Dream Team
In search of a new place to call home, Barbie® will embark on a
worldwide scouting tour where she will enlist the help of a “Dream
Team” of designers to provide her with advice and inspiration to
make a decision on her new home.
Over the years, Barbie® has served as creative muse and
inspiration to hundreds of designers and stylists developing
relationships with the best of the best. This year, Barbie® is
partnering with a group of admired style setters, designers and
industry experts to re-imagine the Barbie® Dreamhouse® for today.
The Barbie® Dream Team of interior designers include Los
Angeles-based textile designer and design influencer Lulu
Dekwiatkowski, New York/Palm Beach based designer Celerie Kemble
and West Coast fashion and home product designer Trina Turk.
Around-the-World Barbie Experiences
Barbie® will open the doors to her Dreamhouse® with the
first-ever, larger than life “Barbie™ The Dreamhouse Experience”
which will debut on two continents – Florida in the United States
and Berlin, Germany in March. Inspired by the popular web series,
Barbie™ Life in the Dreamhouse, this interactive installation
celebrates Barbie® doll’s fabulous life, allowing fans a look
inside her pink palace. Fans can visit www.barbiedreamhouse.com for
ticket pricing and more information.
Girls can get an all-access digital pass into the Dreamhouse®
with the third season of the CGI-animated reality web series,
“Barbie™ Life in the Dreamhouse.” The lighthearted, humorous show
airs on Barbie.com/Dreamhouse, and stars Barbie® and her friends,
her sisters, adorable pets and long-time boyfriend, Ken®. With more
than 300 million views, translated into 21 different languages,
mobile- and tablet-optimization and global distribution, girls can
visit the Dreamhouse® anytime and anywhere. On Barbie.com, the top
online destination for girls reaching 13 million unique visitors
around the world monthly, girls can make their dreams a reality by
customizing their own Dreamhouse®.
Girls can now also cruise the world in style with fun, fashion
and runway moments onboard Royal Caribbean International with the
“Barbie™ Premium Experience.” Available fleetwide this March, the
onboard Barbie® package lets girls sleep in Barbie-themed
staterooms, attend a Barbie tea party and design Barbie outfits
while on the high seas.
Mega Bloks® and Barbie® are transforming the way girls can
build, design and decorate their Barbie® world with the global
launch of Mega Bloks Barbie™ – the first-ever Barbie™ building
collection designed specifically for girls. The complete
construction toyline – including a Dreamhouse-inspired Luxury
Mansion -- lets girls literally build Barbie® doll’s world – piece
by piece.
This fall, girls will have the ultimate play experience with a
newly-designed Dreamhouse®. Complete with two pink elevators, the
2013 Barbie® Dreamhouse® is sure to be the must-have gift for the
holidays.
Visit Barbie on Facebook (Facebook.com/Barbie) for the latest on
her moving adventures.
*For entertainment purposes only
For additional photography, video footage and background
information on Barbie® and her Dreamhouse, please visit
www.BarbieMedia.com.
About Mattel:
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design,
manufacture and marketing of toys and family products. The Mattel
family is comprised of such best-selling brands as Barbie®, the
most popular fashion doll ever introduced, Hot Wheels®, Monster
High®, American Girl®, Thomas & Friends®, Fisher-Price® brands,
including, Little People®, Power Wheels®, as well as a wide array
of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
sixth year in a row. Mattel also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 30,000 people in 40 countries and territories and
sells products in more than 150 nations. At Mattel, we are Creating
the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.
©2013 Mattel, Inc. All Rights Reserved.
MAT-B
Photos/Multimedia Gallery Available:
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