WAYNE, N.J., Feb. 12, 2013 /PRNewswire/ --
Toys"R"Us® will soon introduce an assortment of toys
from Fisher-Price® based on the underwater world
of Octonauts™, which will splash into its stores
nationwide and online at Toysrus.com beginning in March. The
World's Greatest Toy Store® will be the first retailer
in the U.S. to offer eager aquatic explorers the opportunity to
take an exciting undersea voyage with the preschool line of action
figures, playsets and vehicles based on the hit show, which airs
daily on Disney Channel and Disney Junior.
The increasingly popular series, Octonauts, inspired by
the beloved children's books of the same name, follows the
whimsical underwater adventures of brave Captain Barnacles Bear,
swash-buckling Lieutenant Kwazii Cat and their expert medic, Peso
Penguin, as the group sets out to explore the world's
oceans, rescue the creatures who live there and
protect their habitats – above and below the waves. Produced
by Silvergate Media with animation by Academy Award-nominated Brown
Bag Films ("Doc McStuffins"), the series initially launched in the
U.K. in 2010 before making its U.S. debut on Disney Channel in
January 2012 to great ratings.
"The Octonauts franchise has already won the hearts of
young U.S. fans who are eagerly anticipating the introduction of
this preschool toy line so they can be among the first to recreate
scenes from the popular series with its adorable and captivating
characters," said Jamie Uitdenhowen,
Vice President, Divisional Merchandising Manager, Toys"R"Us, U.S.
"We are thrilled to partner with Fisher-Price to launch this line
of toys which will allow children to interact with their favorite
undersea friends."
Octonauts action figures, playsets and vehicles from
Fisher-Price that will be available exclusively at Toys"R"Us stores
nationwide and online at Toysrus.com include:
Octonauts Figure and Creature Pack
Assortment
Whether on land or at sea, little
oceanographers will love acting out scenes from their favorite
Octonauts episodes with these adorable figures. From Captain
Barnacles Bear to Lieutenant Kwazii Cat, each pack comes with an
Octonauts character and a color-changing sea creature. Ages
3 years and up. Available beginning in early March.
Octonauts Deluxe Action Figure Rescue
Assortment
Kids can take their favorite rescue scenes to
the bathtub with Octonauts figures, animals and rescue
tools. With two options to choose from – Barnacles with a Tunip
water-squirter and a clamshell, or Kwazii with a water-squirting
eel and a treasure chest – little ones are sure to be delighted
when they see their creatures' spots and stripes change color when
placed in warm water. Ages 3 years and up. Available beginning in
early March.
Octonauts Vehicle Assortment
Using their fleet
of aquatic vehicles called GUPS, Octonauts explore new underwater
worlds and save sea creatures from danger during every episode.
Now, kids can create their own heroic underwater missions with
Kwazii, Barnacles, Shellington and their vehicles. The assortment
includes the super-fast, shark-inspired GUP-B, the versatile Manta
Ray GUP-D and the extra strong GUP-C that mimics a whale. Each GUP
includes its own unique activation features and an Octonauts
character, color-change creature and tools that can be used to
complete rescue missions. Ages 3 years and up. Available beginning
in early March.
Octonauts GUP-A Vehicle Playset
Little
adventurers can travel around Octonauts-style with the GUP-A
Deluxe Vehicle Playset. Kids will love cranking the propeller to
drive along the ground in a wavy motion or speed across water
during bath time. The playset includes a Barnacles figure, angler
fish, urchin, arm grabber, seaweed moustache and hook with rescue
net. The vehicle can also store all pieces after playtime, making
clean-up even easier. Ages 3 years and up. Available beginning in
early March.
OctonautsOcto-Compass
Kids can easily navigate
their own deep sea expeditions with help from the Octo-Compass.
Featuring phrases from little ones' favorite Octonauts
characters, Barnacles, Kwazii and Peso, each compass comes complete
with creature sounds and, of course, the Octo-alert to signal the
start of a new mission. Ages 3 years and up. Available beginning in
early March.
Octonauts Octopod Playset
Stationed at their
home base, the Octopod, the Octonauts are ready to dive into action
whenever there is trouble underwater. With this multi-level
playset, young explorers can bring their own underwater adventures
to life while having fun with the characters they love. Packed with
over 10 play pieces, including Barnacles and Kwazii figures, a mini
GUP-A vehicle, three collectible creatures, four rescue tools and
the clip-on Octo-alert, intrepid tiny tots can send Octonauts down
the slide to the Launch Bay or lower the rescue tools to retrieve
injured sea creatures. 1 "AG13" button cell battery required (not
included). Ages 3 years and up. Available beginning in May.
To download hi-resolution images, please visit:
https://toysrus.sharefile.com/d/s1139624b80c403da
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's
leading dedicated toy and juvenile products retailer, offering a
differentiated shopping experience through its family of brands.
Merchandise is sold in 872 Toys"R"Us and Babies"R"Us stores in
the United States and Puerto Rico, and in more than 645
international stores and over 150 licensed stores in 35 countries
and jurisdictions. In addition, it exclusively operates the
legendary FAO Schwarz brand and sells extraordinary toys in the
brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of
e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com
and FAO.com, it provides shoppers with a broad online selection of
distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs
approximately 70,000 associates annually worldwide. The company is
committed to serving its communities as a caring and reputable
neighbor through programs dedicated to keeping kids safe and
helping them in times of need. Additional information about
Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us,
Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus,
Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at
Twitter.com/Toysrus and Twitter.com/Babiesrus.
About Fisher-Price:
Fisher-Price, Inc., a subsidiary
of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of
infant and preschool toys in the world. The company's legacy of
high quality toys has enhanced early childhood development for more
than 82 years. Some of the Company's best-known "classic"
brands include Little People®, Power Wheels®,
View-Master® and Imaginext®. Fisher-Price is
also a leading developer of baby gear products (infant swings,
bouncers, high chairs), as well as a wide array of character-based
toys inspired by high quality children's programming such as Dora
the Explorer™, Mickey Mouse Clubhouse and Thomas &
Friends®. The Company's website, www.fisher-price.com,
as well as its Facebook page, www.facebook.com/fisherprice provide
valuable information and resources to parents and grandparents
around the world.
About Silvergate Media
Silvergate Media is a highly
creative TV Production and licensing company driven by big ideas
and big collaborations. Formed in 2011, and with offices in
New York and London, Silvergate develops world-class brands
which inspire, entertain, educate and engage through innovative
content, great products and strong partnerships. Among these brands
are Peter Rabbit and Octonauts, two highly successful
international properties for children.
About The Octonauts
The Octonauts is a Children's TV programme, produced by Silvergate
Media and animated by Brown Bag Films. The TV programme is based on
the children's books written by Vicki
Wong and Michael Murphy of
Meomi Design Inc.
The Octonauts follows an underwater exploring crew made up of
stylized anthropomorphic animals, a team of eight adventurers who
live in an undersea base, the Octopod, from where they go on
undersea adventures with the help of a fleet of aquatic
vehicles.
Brown Bag Films
Brown Bag Films® are one of
Europe's most successful
creative-led animation studios. Established in 1994, their
Dublin-based headquarters have
produced cutting-edge animation for the international market,
bagging numerous awards along the way including two
Oscar® nominations for Give Up Yer Aul Sins (2002) and
Granny O'Grimm's Sleeping Beauty (2010).
SOURCE Toys"R"Us, Inc.