Barbie® Opens the Doors to Her Real Life Dreamhouse®
18 Fevereiro 2013 - 9:00AM
Business Wire
On the high heels of Barbie® doll’s recent announcement that
she’s selling her Malibu mansion, the style icon revealed that, for
the first time ever, fans worldwide will now be able to literally
step inside her world with Barbie™ The Dreamhouse Experience. Two
life-sized houses - complete with pink elevators, a walk-in
“glitterizer,” an endless closet and a dazzling “diamond” ring
display -- will be unveiled in South Florida at Sawgrass Mills and
Berlin, Germany in March 2013.
Barbie will open the doors to her
Dreamhouse with the larger-than-life "Barbie The Dreamhouse
Experience" in Berlin. An additional location (not pictured) will
open in Florida March 2013. (Photo: Business Wire)
The Dreamhouse® has been a fictional Malibu landmark as well as
one of the most coveted toy homes for more than four decades. The
original Barbie® Dreamhouse® debuted in 1962, providing girls with
the backdrop to “play house” with Barbie®. In March, the real life
Dreamhouses will provide an unprecedented opportunity to interact
with Barbie, her friends and family, and truly see what it’s like
to live her dreamy life. Using Radio Frequency Identification
(RFID) technology bracelets and LED touch screens, fans can also
create their own personalized experiences during the tour –
including digitally “trying on” Barbie® doll’s fabulous
fashions.
“This year, Barbie is inviting fans into her world to explore
what they’ve only played with in doll size,” said Lori Pantel, vice
president, global marketing for Barbie. “Barbie’s life-sized
Dreamhouses will provide fans a new way to interact and engage with
the Barbie brand while providing a memorable experience.”
Inspired by the house in the popular web series, “Barbie™
Life in the Dreamhouse,” Barbie™ The Dreamhouse Experience was
designed, developed and built by EMS Entertainment, a global leader
in the live exhibition community. The Dreamhouse® was built in less
than a year, using more than 20 pounds of glitter and 100 gallons
of pink paint to decorate the 25,000 square foot Berlin and the
10,000 square foot South Florida Dreamhouses.
“We’ve paid incredible attention to detail and created a
completely interactive experience by using the latest technology to
personalize each fan’s visit to the Dreamhouse,” says Christoph
Rahofer, president and CEO of EMS Entertainment. “Together with our
partner Mattel, we are building a first of its kind experience for
Barbie fans around the world.”
Barbie® doll’s best friends, family and pets are also featured
throughout the experience in unexpected ways with animation,
photography and interactive games creating an engaging experience
for Barbie® fans of all ages. More than 350 Barbie® dolls and other
collector memorabilia will be on display and fans can purchase the
Barbie™ Dreamhouse doll and accessories onsite at the Barbie®
Dreamhouse® boutiques.
Fans can choose between general admission tickets, starting at
US$14.95 and 12 € for children ages three to 12, and several other
packages including specials for school groups, families of five,
and a VIP Megastar Experience, which includes access to the Barbie®
“Fashion Runway” and the “Rockstar Stage.” Barbie™ The Dreamhouse
Experience is currently scheduled to run through the end of 2013.
For more information and pricing, visit
www.barbiedreamhouse.com.
About Mattel:
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced,
Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as
well as Fisher-Price® brands, including Thomas & Friends®,
Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2012, Mattel was named as one
of FORTUNE Magazine's "100 Best Companies to Work For" for the
fifth year in a row. Mattel also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 28,000 people in 43 countries and territories and
sells products in more than 150 nations. At Mattel, we are
"Creating the Future of Play." Follow Mattel on Facebook:
www.facebook.com/mattel.
About EMS:
EMS is the leading global creator of world-renowned interactive
exhibitions, family entertainment and live stage productions. Each
year, millions of people experience EMS productions throughout
Europe, North America, Asia Pacific and Latin America. The EMS
portfolio includes Barbie™ The Dreamhouse Experience, CSI: The
Experience®, Star Trek™: The Exhibition, Leonardo DaVinci – Man |
Inventor | Genius, Terracotta Army, Dinosaurs - LIVE!, 1000 years
of INCA gold and many more through partnerships with Mattel, CBS,
20th Century Fox and others.
©2013 Mattel, Inc. All Rights Reserved.
MAT-B
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