Matchbox® Celebrates 60 Years of Unstoppable Heroic Vehicle Adventures
06 Março 2013 - 8:00AM
Business Wire
From fire trucks to dinosaurs to police cars in pursuit,
Matchbox® has provided kids with unstoppable adventures and the
durable vehicles and playsets to tackle them for six-decades of
imaginative play. To commemorate its 60 year anniversary, Matchbox®
is kicking off a three-month national campaign to honor
heroes-in-training – the children who play with, and inspire,
Matchbox®. The campaign includes the Matchbox® Heroes Wanted™
Sweepstakes with a hero-sized $60,000 college scholarship and a
national retail promotion for fans to purchase Matchbox® diecast
vehicles for just 60 cents for a limited time at participating
retailers now through March 10th.
“Since its launch, Matchbox has enabled kids to live out their
own adventures with inspiration from the many community heroes they
see and interact with every day,” said Matt Petersen, vice
president of North America boys marketing, Mattel. “Sixty years
later, Matchbox continues to fuel the imagination of kids around
the world through heroic vehicle play.”
The Matchbox® Heroes Wanted™ Sweepstakes calls on parents to
celebrate the heroic attributes of their children by submitting a
picture and caption of their hero-in-training dressed as their
favorite real-life icon. Submissions will be showcased on the
Matchbox® Heroes Wanted™ Facebook gallery and are automatically
entered to win the grand prize – a $60,000 college scholarship.
Parents with children between three and 10 years old can enter the
contest now through May 13, 2013. Sixty prize pack giveaways will
be awarded weekly consisting of a Matchbox® branded gift box, a
personalized photo-frame thank you card and four heroic Matchbox®
vehicles. To learn more about the contest and read stories from the
heroes that inspired Matchbox® vehicles, visit
www.Matchbox.com/Heroes.
Since 1953, detailed Matchbox vehicles have inspired and helped
create countless unstoppable adventures all over the world. For
fans eager to start or continue building their collection,
Matchbox® is hosting a limited-time national retail promotion. A
select line of diecast vehicles will be available for 60 cents for
one week between March 4 and March 10th at participating retailers
and on MattelShop.com.
The brand is also releasing a collectible diecast line of 24
vehicles that harkens back to its roots to celebrate its 60th
anniversary. Finally, fans can view the Matchbox’s® 60th
anniversary anthem video, which captures the spirit of the brand –
unstoppable vehicles for heroic adventures – at www.Matchbox.com/Heroes.
For the hottest in Matchbox® adventures, games, toys and videos,
visit www.Matchbox.com.
About Mattel
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design,
manufacture and marketing of toys and family products. The Mattel
family is comprised of such best-selling brands as Barbie®, the
most popular fashion doll ever introduced, Hot Wheels®, Monster
High®, American Girl®, Thomas & Friends®, Fisher-Price® brands,
including, Little People®, Power Wheels®, as well as a wide array
of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
sixth year in a row. Mattel also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With
worldwide headquarters in El Segundo, Calif., Mattel employs
approximately 30,000 people in 40 countries and territories and
sells products in more than 150 nations. At Mattel, we are Creating
the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel
MAT-W
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