Mattel® Brands and Fisher-Price® are transforming their
licensing approach to stay better connected to consumers worldwide
by creating a new global structure, prioritizing its portfolio of
brands and continuing to partner with best-in-class partners to
foster global growth.
Continuing the momentum from recent years, as Mattel® Brands and
Fisher-Price have grown 19 percentage points, adding $1.6 billion
dollars to retails sales, the Mattel Brands consumer products group
has identified global business category leaders and a global
creative team to further support growth, ensure product quality and
create a meaningful differentiation for partners and consumers.
“We are creating an organization that can think globally and act
locally, allowing us to improve our speed to market and identify
global trends,” said Jessi Dunne, GM & SVP Global Consumer
Products, Mattel Brands and Fisher-Price. “We have strong brands
that deliver on both consumers’ expectations and a desired
emotional connection -- by continuing to refresh and reinterpret
these brands we are able to build compelling programs outside of
the toy box.”
Boasting Barbie®, the #1 fashion doll1, Monster High®, the #2
fashion doll2, Hot Wheels®, the #1 vehicle property3 and Fisher
Price®, the #1 infant manufacturer4; Mattel® and Fisher-Price® are
proven leaders in building multidimensional brands.
This year, Mattel® Brands and Fisher-Price® will showcase the
power of our portfolio highlighting premiere partnerships for its
key properties including Barbie®, Monster High®, Hot Wheels®, and
Fisher-Price® at Las Vegas Licensing Show in booth #Q131.
Highlights include:
APPAREL AND GIFTING
American Greetings partners with Barbie® to introduce a
line of ornaments this holiday season, featuring 14 different
designs including a commemorative 25th anniversary Holiday Barbie™
ornament. (Available: Fall 2013 at select mass, specialty
and drug stores and americangreetings.com; SRP: $4.99 -
$19.95)
Elan Polo International is launching Monster High™
footwear this back-to-school season. The collection highlights the
best of today's shoe style trends with freaky fab details that will
make this product line come alive. (Available: Fall 2013 at
select mass retailers; SRP: $12.00 - $30.00)
HOME GOODS AND PERSONAL CARE
All new Fisher-Price™ nursery furniture from Bivona &
Company features convertible crib that ‘grows’ with baby from a
crib to toddler bed, daybed to full-sized bed. Just the Right
Height™ adjustable legs lets parent select from three crib heights.
Eight different styles and three colors in all. Mattress, contour
pads, drawer sets and case pieces also available.
(Available: Now; online at all major retailers; SRP:
$169.99-229.99)
Perfect for any Monster High™ ghoul on the go, this hard shell
rolling luggage from Calego International has independent
turning wheels, a high gloss finish and features fan favorites
Frankie Stein™, Clawdeen Wolf™ and Draculaura™. (Available:
Now at Walmart Canada; SRP: $35.00)
Girls who loved Barbie™ in the Pink Shoes will also love the new
ballerina and Barbie™ inspired sheets, comforters, blankets, throws
and pillows by Franco Manufacturing. (Available: June
2013 at Target; SRP: $14.99 - $32.99) New Monster
High™ bedding and bathroom accessories allow girls to
monsterfy their rooms with product ranging from sheets to
comforters, blankets to pillows, towels to shower curtains and
more. (Available: Now at Target (bath accessories) and at
mass, midtier and specialty stores (bedding); SRP: $5.99 -
$69.99)
Hunter Amenities and Fisher-Price introduce a new line of
bath & body products, made with natural and organic ingredients
that address the unique needs of newborn, infant and toddler skin.
(Available: Now; SRP: $3.99 - $7.99)
MUSIC AND PUBLISHING
Sing along to the Barbie™ World Tour Party Mix and
Holiday Party Mix CDs by Mood Entertainment featuring
popular hits performed by kids for kids. (Available: mass
retailers in the US and Canada; SRP: $9.99) Also new in 2013
is a line of Fisher-Price board books tailored to infants and
toddlers. (Available: Wal-Mart; SRP: $7.99)
TOYS AND GAMES
Shop 'til you drop with the Barbie™ App-tastic Cash Register
from Kid Designs with LCD, working keypad and cash drawer.
Download the app on an iOS device to scan real UPC codes, customize
five fabulous shops, create personalized membership cards and play
express checkout game. (Available: Fall 2013; SRP:
$29.99)
Mega Bloks Barbie® Rock Star Stage lets girls build the
ultimate concert complete with amplifiers, glittering blocks, a
sparkling disco ball or play songs performed by Barbie or your
favorites from the radio! (Available: Fall 2013; SRP:
$59.99) Mega Bloks Hot Wheels Test Facility™ and Hot Wheels™
Cars lets boys build over 30 stunts as well as two customizable
cars and figures. (Available: Fall 2013; SRP: $5.99 -
$39.99)
Barbie®, Monster High® and Hot Wheels® fans will be able to
personalize their tablet with the help of Vivitar’s branded
Personality Packs by Sakar. Personality Packs include the
ability to install branded apps, content, wallpaper, widgets and
more directly on to the Camelio tablet by Vivitar and comes with a
branded case. (Available: Fall 2013 at Wal-Mart and
Target.com; SRP: $29.99 (Personality Pack) and $99.99
(Camelio Tablet))
The Canadian Group (TCG) introduces a line of
Fisher-Price™ pre-school games, for the youngest of game players,
that leverage the brand’s most iconic toys and helps to develop
critical cognitive, physical and social skills. Available:
Fall 2013; SRP: $9.99 - $24.99
BARBIE, MONSTER HIGH, FISHER-PRICE, HOT WHEELS and associated
trademarks and trade dress are owned by, and used under license
from, Mattel, ©2013 Mattel. All Rights Reserved.
MAT-CORP
1 Source: The NPD Group Inc./ Retail Tracking Service/12ME April
’13/Fashion Dolls Figs Subclass/Dollar Volume
2 Source: The NPD Group Inc./ Retail Tracking Service/12ME April
’13/Fashion Dolls Figs
3 Source: The NPD Group Inc./ Retail Tracking Service/ 12ME
April ’13/Vehicles Supercategory/Dollar Volume
4 Source: The NPD Group Inc./ Retail Tracking Service/ 12ME
April ’13/Infant Toys Segment/Dollar Volume
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