Barbie and Fifth Harmony Kick-Off a Multi-Tiered Partnership in 2014
30 Janeiro 2014 - 9:05PM
Business Wire
Pop Sensation Group Fifth Harmony Voices New
Anthem “Anything Is Possible” for Barbie® Brand
Lyric Video Premieres Today on
Barbie.com
Inspired by the Barbie brand tagline, “With Barbie, Anything is
Possible™,” the world’s most popular doll is debuting a new brand
anthem to kick off 2014. Serving as a positive, empowering beacon
for girls around the world, the high-energy, catchy pop song will
be voiced by all-girl group and music sensation Fifth Harmony. The
partnership with Epic Records / SYCO recording artists Fifth
Harmony includes today’s global debut of the lyric music video on
Barbie.com, followed by the launch of a music video and a Fifth
Harmony Barbie doll collaboration.
Pop Sensation Group Fifth Harmony voices
new anthem "Anything Is Possible" for Barbie(R) Brand. Lyric Video
Premieres Today on Barbie.com (Photo: Business Wire)
“Barbie continues to inspire girls to dream big in 2014 with a
new rally cry that celebrates girls and everything in their
imaginative dream world,” said Lori Pantel, Vice President, Global
Marketing for Barbie. “As a group of five girls living out their
own dreams, Fifth Harmony represents the fun, diverse, aspirational
voice that both Barbie and the new anthem are all about - truly
showing girls around the world that anything is possible.”
“There is no better partner to be the cornerstone of
Fifth Harmony’s global licensing program than Barbie. The
values Barbie represents for young girls are at the core
of the Fifth Harmony brand and the story we are telling,”
commented Mathew Vlasic, Vice President of Licensing and
Consumer Products for Sony Music.
Fifth Harmony has taken the world by storm since they were
brought together by Simon Cowell on the second season of The X
Factor in 2012. In 2013, Ally Brooke, Normani Kordei, Lauren
Jauregui, Camila Cabello, and Dinah Jane Hansen released their
Billboard Top 10 debut EP Better Together (Epic Records) that
reached Top 10 in 41 countries, headlined a sold-out tour and ruled
the airwaves with their smash single “Miss Movin’ On,” all
while gaining over a million loyal fans on Twitter and Facebook
dubbed “Harmonizers.” The girls are poised to break-out even bigger
in 2014 with an arena tour supporting Demi Lovato and the release
of their much anticipated full-length album.
“Barbie is so dynamic and universal, she’s not just blonde hair
and blue eyed – she can be something totally different – as
different as we are,” says Normani. Adds Lauren: “Growing up, I
considered Barbie my best friend - I took my Barbie dolls
everywhere – so this is like a dream come true.”
The new Barbie song “Anything is Possible” features an energetic
beat complemented by inspirational lyrics – such as, “I can be
anything I want to be // If I can dream it, I can do it // Me and
my girls – yeah! // It’s our world – yeah! // Anything is possible
// We’re unstoppable // Me and my girls.”
“The Barbie Anthem means believing in yourself and your dreams,”
says Ally. Adds Camila: “Anybody can do anything they set their
mind to...this song sends an incredible message and the future
depends on this kind of message being spread.” “Little girls can
relate to the song...any girl can relate to it,” says Dinah
Jane.
To celebrate a year of girl empowerment together, Barbie will
debut a full-length music video later this year featuring Fifth
Harmony that brings the anthem’s spirited lyrics to life. Mattel
will also introduce fans around the world to a Barbie Doll
collection including five dolls created in the likeness of each
Fifth Harmony member. The doll collection is set to launch at
select US retailers this holiday season and at retailers worldwide
in early spring 2015.
To download the lyric video and additional assets including a
behind-the-scenes video and photography of the Fifth Harmony
partnership, please visit www.BarbieMedia.com.
About Mattel Inc.
Mattel, Inc. (Nasdaq:MAT) is the worldwide leader in the design,
manufacture and marketing of toys and family products. The Mattel
family is comprised of such best-selling brands as Barbie®, the
most popular fashion doll ever produced, Hot Wheels®, Monster
High®, American Girl®, Thomas & Friends® and Fisher-Price®
brands, including Little People® and Power Wheels®, as well as a
wide array of entertainment-inspired toy lines. In 2013, Mattel was
named one of the "World's Most Ethical Companies" by Ethisphere
Magazine and also is ranked No. 2 on Corporate Responsibility
Magazine's "100 Best Corporate Citizens" list. With worldwide
headquarters in El Segundo, Calif., Mattel employs nearly 30,000
people in 40 countries and territories and sells products in more
than 150 nations. At Mattel, we are Creating the Future of Play.
Visit us at www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.
©2014 Mattel. All Rights Reserved.
MAT-B
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140130006358/en/
Mattel:Stefani Yocky,
310-252-6514stefani.yocky@mattel.comorFifth Harmony
PR:Epic RecordsDarren Baber,
212-833-5614darren.baber@epicrecords.comorSyco
Entertainment:Ann-Marie Thomson,
310-435-1034annmarie@sycoentertainment.com
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