Mattel Blasts Off BOOMco.™ the Next Generation in Adrenaline-Fueled Fun
02 Abril 2014 - 4:00PM
Business Wire
Action-Packed Blasters Feature Innovative Smart
Stick™ System for the Ultimate Active-Play Experience
Mattel brings new style and attitude to active play with
BOOMco.™, a ground-breaking innovation in blaster technology. Only
BOOMco.™ uses Smart Stick™, a cutting-edge dart and target system
that’s paired with amped-up blasters to bring kids the ultimate in
high-energy play. Celebrating its global launch, product is now
available in select markets including UK, France, and Benelux.
International market rollouts will continue over the next few
months with a North America debut in July timed to the active
outdoor summer play season.
BOOMco.™ Rapid Madness™ (Photo: Business
Wire)
“Utilizing innovative Smart Stick darts, targets and shields,
BOOMco. gives kids a revolutionary new blaster experience that
challenges them to get outside and play,” said Doug Wadleigh,
Senior Vice President, Global Brands Marketing, Boys and
Entertainment for Mattel. “The Smart Stick system combined with
high performance BOOMco. blasters enable kids to create almost
limitless new ways to play, in a world where imagination meets
action.”
HAVEABLAST™ with BOOMco.™
BOOMco.™ brings friends together through fast-paced play and
competition that’s perfect year-round. Whether it’s a heart
pounding pursuit challenge or an ultimate blaster tournament,
BOOMco.™ amps up action at every turn:
- The Smart Stick™ System—Smart
Stick™ adhesive technology enables darts to only bond to Smart
Stick™ surfaces—nothing else:
- Darts: Smart Stick™ darts work
with all BOOMco.™ blasters and feature anti-jamming properties
along with a strong durable construction that keeps darts
straight
- Targets: BOOMco.™ targets are
simple to mount and feature loud graphics so kids can easily see if
they’ve nailed their shot
- Shielded Defense: Deflect and
collect opponents’ darts and keep playing with integrated Smart
Stick™ blaster shields that easily retract or can be removed
- Action-Sports Attitude—Epic
blasters, darts and dynamic graphics make BOOMco.™ the perfect
choice for stimulating the senses with a break-loose-and-play
attitude
BOOMco.™ Blasters
Take aim, take charge and get in the action! BOOMco.™ blasters
feature exciting air blast performance that’s 100% kid-powered in
an easy to use, adrenaline-inspired design:
- BOOMco.™ Twisted Spinner™:
Boasts an impressive 310° rotating barrel with the ability to blast
darts up to 70 feet. The blasters fast-acting, push-button
transformable shields incorporate Smart Stick™ technology allowing
players to efficiently capture opponents’ darts. Removable shields
create heightened challenge and the included 8 Smart Stick™ darts
and Smart Stick™ target make the heat of play just a blast away.
Recommended for ages 6 and older.
- BOOMco.™ Rapid Madness™: This
air-powered blaster can fling 20 Smart Stick™ darts in just
seconds. With the capability of blasting up to 50 feet the
BOOMco.™ Rapid Madness™ is the perfect companion for
fast action, adrenaline-fueled competition. The blaster includes a
quick push-button, removable transforming Smart Stick™ shield for
the fun catch and defense of darts. Includes 30 darts and is
recommended for ages 6 and older.
BOOMco.™ will be supported by a strong digital presence where
fans can continue to engage and interact on popular platforms. For
captivating thrills the BOOMco.™ YouTube channel offers
pulse-pounding content such as blaster-in-action videos, cool
behind-the-scenes footage, and more. The BOOMco.™
Instagram account will feature epic blaster photos and other
visual play inspirations. Additionally, BOOMco.™ will be issuing
monthly challenges to fans that will show fun ways to play with the
new blasters. BOOMco.™ mobile apps released later this year will
feature exciting gaming options and the ability to record and edit
favorite action moments. Visit www.boom-co.com for
updates on availability.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. Mattel’s portfolio of best-selling brands includes
Barbie®, the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, including Little People® and Power Wheels®,
as well as a wide array of entertainment-inspired toy lines. In
2013, Mattel was named one of the "World's Most Ethical Companies"
by Ethisphere Magazine and is also ranked No. 2 on Corporate
Responsibility Magazine's "100 Best Corporate Citizens" list. With
worldwide headquarters in El Segundo, Calif., Mattel’s companies
employ nearly 30,000 people in 40 countries and territories and
sell products in more than 150 nations. At Mattel, we are Creating
the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.
MAT-AP
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140402006583/en/
MattelBret Ingraham,
310-252-6396bret.ingraham@mattel.comorAngela Emery,
310-252-3306angela.emery@mattel.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024