Mattel Appoints Richard Dickson Chief Brands Officer
19 Maio 2014 - 6:32PM
Business Wire
Dickson to Lead Unified Global Brand Strategy
for World’s Leading Toy Maker
Mattel, Inc. (NASDAQ: MAT) announced today the creation of a
new, unified marketing and creative division to span the company’s
global portfolio of consumer brands. To lead this new global brand
team, Mattel has named Richard Dickson Chief Brands Officer, with
oversight for worldwide brand strategy across the company’s
celebrated portfolio of iconic brands.
Dickson, who brings to Mattel more than two decades of
experience leading major consumer brands, will be responsible for
growing and strengthening the company’s portfolio of beloved brands
including Barbie, Hot Wheels, Fisher-Price and Thomas &
Friends. Dickson will oversee all aspects of marketing strategy,
creative execution, product development and content creation across
Mattel’s legacy and new brands, and will be responsible for driving
continued innovation throughout the portfolio.
“Given the growth and diversity of our world-class portfolio of
best-selling iconic brands, it’s more critical than ever to ensure
that we tightly align our marketing and creative strategies across
the company and around the world,” said Mattel Chairman and CEO
Bryan G. Stockton. “With his unique blend of management and
strategic marketing experience, his deep passion for Mattel and its
brands, and his distinct creative point-of-view, Richard is ideally
suited to lead the effort.”
A recognized leader in the fashion, retail and toy industries,
Dickson brings more than two decades of strategic business vision
and creative marketing expertise to the company. Most recently, he
served as president and CEO of branded businesses at The Jones
Group, Inc., where he is credited with successfully infusing a
stronger brand point of view across the company’s brand portfolio.
Dickson was also responsible for devising and implementing The
Jones Group’s ambitious expansion strategy, growing the company to
include new brands and categories through acquisition and
inception. Prior to that, Dickson served as general manager and
senior vice president for Barbie at Mattel, overseeing the brand’s
revitalization and successful expansion into a variety of new
categories including entertainment, digital/online and retail.
Previously in his career, Dickson held senior executive
positions with a number of major consumer brands, including
Bloomingdales, Estée Lauder and Gloss.com, an e-commerce
beauty website he helped develop and manage until its acquisition
by Estée Lauder in 2000.
“I’m thrilled to be joining Mattel in this newly-created role,
particularly at such an exciting time in the company’s history,”
said Dickson. “Mattel's timeless and legendary brands are woven
into the fabric of countless lives, and I look forward to finding
new ways to ensure our incredible range of engaging products
continue to be a memorable element in the lives of children around
the world.”
Dickson will report directly to Mattel CEO Bryan Stockton and
will serve as a member of the company’s executive leadership
team.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. Mattel’s portfolio of best-selling brands includes
Barbie®, the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, including Little People® and Power Wheels®,
MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide
array of entertainment-inspired toy lines. In 2013, Mattel was
named one of the "World's Most Ethical Companies" by Ethisphere
Magazine and in 2014 ranked No. 5 on Corporate Responsibility
Magazine's "100 Best Corporate Citizens" list. With worldwide
headquarters in El Segundo, Calif., Mattel’s companies employ
nearly 30,000 people in 40 countries and territories and sell
products in more than 150 nations. At Mattel, we are Creating the
Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel
or www.twitter.com/mattel.
MAT-CORP
Mattel, Inc.Dallas Lawrence, 310-252-6397press@mattel.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024