Celebrate Summer at American Girl® Stores Nationwide
22 Maio 2014 - 7:00AM
Business Wire
—Popular Tourist Destination for Girls and
Families Offers Tropical-Themed Fun—
School’s out for the summer and American Girl—one of the
country’s top experiential retail and tourist destinations—is the
place for girls and their families to get away for a fun-filled
summer vacation. From May 22 through August 27, American Girl’s 16
store locations nationwide will host a variety of exclusive,
family-friendly events, plus an array of tropical-themed activities
and experiences designed to help girls create unforgettable
memories all season long.
Girls enjoying a visit to an America Girl
store. (Photo: Business Wire)
American Girl Retail Stores: The Summer Destination!
- Isabelle Dances into the
Spotlight Movie-Viewing Event―This July, American Girl
is hosting two store premieres in one incredible event. Guests can
be among the first to see the new Girl of the Year® movie, Isabelle
Dances into the Spotlight, together with the “Isabelle’s Dance Jam”
video, featuring real girls performing a dance inspired by the
movie.
- Beaches Resorts “Family Tropical
Getaway” Sweepstakes―American Girl has partnered with Beaches
Resorts and Delta Vacations® on a fabulous tropical getaway
sweepstakes available exclusively at American Girl stores. Retail
guests can enter for a chance to win a 4-day/3-night Luxury
Included® Family Vacation to Beaches Turks & Caicos Resort
Villages & Spa including round-trip airfare provided by Delta
Vacations.
- Special Events—Girls can bask in
the fun at the stores’ exclusive Summer Fun Celebration, where
they’ll enjoy an island-inspired meal, take part in colorful,
tropical-themed activities, make a mini beach tote for their dolls,
and take home an American Girl book and a set of Crayola® Fabric
Markers as a keepsake of their special day.
- Beyond Events &
Activities―Visitors can also discover other store-only products
and experiences throughout the summer. Girls can see the Beach
Cabana Set for My American Girl dolls, enjoy the Summer Fun
smoothie available at the stores’ in-house restaurant, and get
their dolls’ hair styled in the Tropical Twist Bun in the Doll Hair
Salon.
And, for girls who love to curl up with a few good books during
their school break, American Girl is hosting its third annual
Read-a-palooza summer reading program. At American Girl retail
stores, guests can explore the on-site bookstore filled
floor-to-ceiling with compelling historical and contemporary
fiction and engaging Advice & Activity books. Other
book-related in-store activities include author appearances by
American Girl’s beloved authors, a free Summer Reading Bookmark
craft, and activities inspired by American Girl’s popular
historical and Girl of the Year characters.
To coincide with the Read-a-palooza retail events, American Girl
is once again partnering with Save the Children in support of their
U.S. literacy program. From May 1 through August 27,
2014, $1 of every book purchased through American Girl
channels (up to a maximum of $100,000) will support Save the
Children’s efforts to raise literacy rates in impoverished
communities by providing basic education and equipping schools and
teachers with reading materials.
To learn more about American Girl’s summer events and
experiences, to make reservations, or to plan a visit to an
American Girl retail store, visit americangirl.com or call
877-247-5223.
About American Girl
American Girl is a premium brand for girls and a wholly owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), the
world’s leading toy company. Since its inception in 1986, American
Girl has been devoted to celebrating girls ages 3 to 12 through
age-appropriate, high-quality dolls and accessories, books,
clothes, movies, and unforgettable experiences. Best-selling lines
include My American Girl®, Girl of the Year®, Bitty Baby®, and its
classic historical characters. Headquartered in Middleton, WI, the
company sells products exclusively through its award-winning
catalogue, on americangirl.com, and in its experiential retail
stores. By inspiring girls to be their best, American Girl has
earned the loyalty of millions of girls and the praise and trust of
parents and educators. To learn more about American Girl or request
a free catalogue, call 1-800-845-0005 or visit
www.americangirl.com, www.facebook.com/americangirl, or
www.twitter.com/american_girl.
About Save the Children
Save the Children’s U.S. Programs work to break the cycle of
poverty and improve the lives of children by ensuring they have the
resources they need—access to a quality education, healthy foods,
and opportunities to grow and develop in a nurturing environment.
When disasters like hurricanes and wildfires strike, Save the
Children is among the first on the ground ensuring the needs of
children are being met.
Save the Children’s early childhood education, literacy,
physical activity and nutrition, and emergency response programs
reached more than 147,000 children and families in the United
States last year alone. For more information, visit
www.savethechildren.org/usa.
MAT-AG
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140522005185/en/
American GirlSusan Jevens,
608.830.4214susan.jevens@americangirl.com
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