HIT Entertainment Brings Fireman Sam® Franchise to Amazon.com Exclusively
02 Junho 2014 - 10:37AM
Business Wire
HIT Entertainment Names Amazon As Exclusive
U.S. Home for Globally Prominent Kids Franchise Across All
Entertainment Content and Consumer Products
HIT Entertainment, one of the world’s leading preschool
entertainment companies and a division of Fisher-Price, today
announced that Amazon will be the exclusive U.S. home to the
popular preschool franchise Fireman Sam®, bringing TV episodes,
eBooks, as well as physical products from apparel to toys to lunch
boxes to Amazon.com, all of which will be available with fast, free
shipping and free two-day shipping with Amazon Prime. In addition
to merchandise, the popular Fireman Sam TV episodes will be
available to stream or download in Amazon Instant Video, Prime
Instant Video, and FreeTime Unlimited. Amazon’s Fireman Sam content
hub debuts on June 3rd, and HIT and Amazon will introduce Fireman
Sam consumer products in the US for the first time later this
year.
“With the ever evolving experience that families have with
digital media, our consumers expect more and our business demands
it,” said Sid Mathur, VP HIT Entertainment, The Americas. “Working
with Amazon, we have the perfect platform to create a new
experience that gives fans one place to experience the franchise.
This new agreement takes Fireman Sam fans through the entire
consumer journey from first engaging with the brand through content
on their Kindle Fire or Amazon Fire TV to fulfilling the demand for
a deeper brand experience via books, toys and more.”
“We’re thrilled to exclusively bring the popular Fireman Sam
merchandise and digital content to Amazon customers,” said Peter
Larsen Vice President, Product Management, Amazon. “We’re always
looking for ways to make parents’ lives easier and now there’s no
more convenient place in the world for kids to experience their
favorite Fireman Sam content. We’re excited to be working with such
a forward-thinking partner in this space.”
Amazon and HIT Entertainment have created a great online avenue
to conveniently find and purchase popular kids products in a
massively digital world. With the Fireman Sam launch, Amazon and
HIT Entertainment are creating a new brand distribution model,
pairing the entire offerings of a globally loved children’s
property with a global retail platform. Building on its successes
with Amazon Fire TV, Amazon Mom and FreeTime Unlimited, Amazon
continues to provide more services and products with families in
mind.
Everybody’s ultimate hero next door Fireman Sam has been racing
to the rescue of his friends and colleagues in all sorts of
perilous situations for over 25 years. Based in the Welsh village
of Pontypandy, Fireman Sam is a pillar of the community and the
hero of every rescue. The series continues to be top rated globally
airing in more than 60 languages with market awareness in more than
100 countries. Fireman Sam is a top rated boys’ preschool show in
the UK, France, Germany, Italy, Benelux, Israel and Poland, and the
#5 preschool toy license in the UK (NPD). On YouTube, Fireman Sam
has secured more than 65 million global views.
About Amazon.com
Amazon opened on the World Wide Web in July 1995. The company is
guided by three principles: customer obsession rather than
competitor focus, passion for invention, and long-term thinking.
Customer reviews, 1-Click shopping, personalized recommendations,
Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing,
Kindle, Fire, and Fire TV are some of the products and services
pioneered by Amazon.
About HIT Entertainment
HIT Entertainment is one of the world's leading preschool
entertainment companies, specializing in building powerful brands
based on engaging stories. HIT Entertainment’s world-class
portfolio includes Thomas & Friends ® , Mike the Knight™,
Fireman Sam ® , Bob the Builder, Barney ® , Angelina Ballerina ® ,
Pingu ® and Rainbow Magic ®.
HIT Entertainment excels at creating and building globally
successful brands which capture the hearts and imaginations of
preschoolers and their families. This is achieved through
exceptional storytelling in multiple formats, enhanced by creating
high quality character-based products and experiences with
best-in-class partners. HIT Entertainment’s lines of business span
television and home entertainment production, content
distribution, digital media, publishing, consumer products and live
events and attractions. HIT Entertainment, a subsidiary of Mattel,
Inc. (Nasdaq:MAT), has operations in the UK, US, Canada, Hong Kong
and Japan. For more information
visit www.hitentertainment.com
MAT-HIT
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140602005356/en/
HIT Entertainment PRNoelle Dong, 646-467-5336
ndong@hitentertainment.com orAmazon.com, Inc.Media Hotline,
206-266-7180 www.amazon.com/pr
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