Barbie™ Extends Fashion Legacy and Global Footprint with New Apparel Partnerships
17 Junho 2014 - 12:00PM
Business Wire
This week, at the Las Vegas Licensing Show, leading toymaker
Mattel, Inc. (NASDAQ:MAT), will unveil its multi-category line-up
of apparel partnerships leveraging the iconic Barbie® brand.
Announcing retail fashion programs with Forever 21, Uniqlo Co.
Ltd., Primark and Lord & Taylor, the brand will now offer
Juniors and Girls a wide range of unique, trendy Barbie™ branded
apparel and accessories connecting with fans and style makers
alike.
“This is the first time the Barbie brand has leveraged its 55
year heritage to create multiple iconic looks providing retailers
and licensees a way to bring the brand to life that best targets
their consumer," said Jessi Dunne, General Manager and Senior Vice
President, Consumer Products for Mattel. “Our focus this year
across the portfolio is turning moments into memories by securing
unique partnerships that deepen the consumer’s relationship with
our flagship brands.”
Mattel will also reveal new best-in-class partnerships and
product offerings for infants, kids, tweens and adults with global
programs for its key properties including Thomas and Friends®,
Monster High®, Ever After High®, Hot Wheels® and Fisher-Price® at
Las Vegas Licensing Show.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. Mattel’s portfolio of best-selling brands includes
Barbie®, the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, including Little People® and Power Wheels®,
as well as a wide array of entertainment-inspired toy lines. In
2013, Mattel was named one of the "World’s Most Ethical Companies"
by Ethisphere Magazine and is also ranked No. 2 on Corporate
Responsibility Magazine’s "100 Best Corporate Citizens" list. With
worldwide headquarters in El Segundo, Calif., Mattel’s companies
employ nearly 30,000 people in 40 countries and territories and
sell products in more than 150 nations. At Mattel, we are Creating
the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.
MAT-CORP
Mattel, Inc.Michelle Chidoni, 310-252-3412Director North
American Communications – Mattel Brandsmichelle.chidoni@mattel.com
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