American Girl Announces “Share the Wonder of the Holidays” Giving Campaign
24 Novembro 2014 - 1:00PM
Business Wire
—Beloved Brand Pledges Nearly $3 Million in
American Girl Dolls to Children’s Hospital Association in
Unprecedented Holiday Charitable Initiative—
American Girl today announced an unprecedented charitable giving
program to benefit children in hospitals across the country during
the 2014 holiday season. Beginning today through December 18, 2014,
American Girl will match any doll purchase made online, in-store,
or via phone with an 18-inch doll donation (up to 1,000 dolls each
day) as part of its 2014 “Share the Wonder of the Holidays” giving
campaign. Working with the Children’s Hospital Association, the
donation—worth nearly $3 million in retail value—will help bring
comfort and cheer to thousands of young girls receiving care in any
of the Association’s 200 U.S. member hospitals.
The Samantha doll from American Girl's
BeForever line of historical dolls, books, and accessories. (Photo:
Business Wire)
“This holiday, we know millions of girls will experience the joy
that comes with the gift of an American Girl doll. We want to share
the magic and emotion of that event with even more girls—especially
those who could use some extra cheer in their lives,” said Jean
McKenzie, president of American Girl. “Through our partnership with
the Children’s Hospital Association, we’re delighted to give
thousands of deserving girls across America the opportunity to find
a special friend in one of our dolls and help create a cherished
holiday moment.”
“Children’s hospitals are unique community resources, distinctly
qualified to care for children. This generous donation will bring
joy to thousands of patients receiving care in children’s hospitals
during the holiday season,” said Amy Knight, chief operating
officer at Children’s Hospital Association.
To further celebrate the excitement of giving and receiving
American Girl this season, fans can share pictures and videos of
their unforgettable American Girl moments—from unwrapping gifts on
Christmas morning to celebrating a birthday or visiting a store—on
Facebook, Instagram or Twitter using the hashtag
#Joy2EveryGirl.
American Girl has a long-standing commitment to helping children
and families in need. The company is proud to support a wide range
of causes and issues affecting millions of individuals, and works
with leading charitable organizations to help make the world a
brighter place. To learn more about American Girl’s 2014 “Share the
Wonder of the Holidays” campaign, visit americangirl.com, or
find us on Facebook facebook.com/americangirl,
Pinterest http://www.pinterest.com/agofficial/, or Instagram
http://instagram.com/americangirlbrand.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com). The Mattel
family of companies is the worldwide leader in the design,
manufacture and marketing of toys and family products. Since its
inception in 1986, American Girl has been devoted to celebrating
girls ages 3 to 12 through high-quality dolls and accessories,
books, clothes, movies, and unforgettable experiences. Best-selling
lines include BeForever™, My American Girl®, Girl of the Year®, and
Bitty Baby®. Headquartered in Middleton, WI, the company’s products
are sold exclusively through its award-winning catalogue, on
americangirl.com, and in its experiential retail stores. By
inspiring girls to be their best, American Girl has earned the
loyalty of millions of girls and the praise and trust of parents
and educators. To request a free American Girl catalogue, call
1-800-845-0005.
ABOUT CHILDREN’S HOSPITAL
ASSOCIATION
Children’s Hospital Association advances child health through
innovation in the quality, cost and delivery of care. Representing
more than 220 children’s hospitals, the Association is the voice of
children’s hospitals nationally. The Association champions public
policies that enable hospitals to better serve children, and is the
premier resource for pediatric data and analytics driving clinical
and operational performance of members hospitals.
MAT-AG
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141124005041/en/
American GirlJulie Parks,
608.830.4631julie.parks@americangirl.comorChildren’s Hospital
AssociationNorrida Torriente, (202)
753-5359norida.torriente@childrenshospitals.org
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