American Girl’s 2015 Girl of the Year™ “Bakes” a Difference and Helps Girls Find Their Own Recipe for Success
01 Janeiro 2015 - 10:00AM
Business Wire
— Partnership with No Kid Hungry®
to Help End Childhood Hunger—
American Girl is mixing up fun for millions of girls today with
the debut of Grace Thomas™, the 2015 Girl of the
Year™! Grace, an avid baker with an entrepreneurial
spirit, is motivated to follow her dream of starting a baking
business after an inspiring trip to Paris. Available for only one
year, the Grace collection includes a beautiful 18-inch Grace™ doll
featuring long dark-brown hair and sparkling blue eyes, plus
several French-inspired outfits, accessories, and toys that reflect
her interests, such as the premium French Bakery Set with more than
60 pieces!
American Girl's 2015 Girl of the Year,
Grace Thomas. (Photo: Business Wire)
The 2015 Girl of the Year books—Grace, Grace Stirs It Up, and
Grace Makes It Great—written by Mary Casanova, introduce girls to
an inventive, enthusiastic nine-year-old girl who is full of big
ideas. A planner at heart, Grace finds the courage to step outside
her comfort zone during a trip to Paris that broadens her
perspective and challenges her to try new things. Back home, Grace
uses her newfound courage and culinary skills to start her own
French baking business with her two best friends. Learning to
combine their talents, Grace and her friends mix together some
great ideas that, ultimately, lead to many sweet rewards. To bring
Grace’s story to life, a full-length movie will debut on DVD from
Universal Studios Home Entertainment in summer 2015.
For Goodness, Bake!
To further Grace’s message that working together is the best
recipe for success, American Girl has created For Goodness,
Bake!, a year-long fund-raising initiative in support of No
Kid Hungry®, the campaign to end childhood hunger in
America from Share Our Strength®. Starting January 1,
American Girl is encouraging girls to host charity bake sales in
their local communities and donate proceeds to No Kid Hungry.
Because 1 in 5 children struggles with hunger in the United States,
American Girl is helping ensure all children get the healthy food
they need every day. For every $1 a girl raises, No Kid Hungry can
connect a child with ten additional meals.
To kick off the initiative, American Girl has donated $50,000 to
No Kid Hungry, and it invites customers to also donate directly at
americangirl.com and at American Girl retail stores. Parents can
visit americangirl.com/girloftheyear to learn more about the
initiative, to register for the Bake Sale for No Kid Hungry, and be
entered into the For Goodness, Bake! sweepstakes for the chance to
win one of 41 Grace prize packages.
Other Grace-related initiatives being held throughout the year
include the following:
- In the Mix with Grace Online
Journal: Throughout the year, American Girl fans will get to
know Grace through her weekly “In the Mix” online travel and baking
journal, located on americangirl.com/girloftheyear. The
journal will feature a variety of content, including written posts,
videos, recipes, photos, polls, guest writers, and user-generated
content to connect girls with Grace’s world.
- Sur La Table Cooking Classes:
Starting in March 2015, girls can join American Girl and Sur La
Table for Grace-themed French baking classes. The two-hour classes,
offered at more than 50 Sur La Table locations nationwide, will
give girls hands-on instruction on how to make French pastries. To
learn more about the classes, please visit
americangirl.com/stores.
- Grace Retail Events: On January
1, girls can celebrate Grace’s debut at American Girl retail stores
with the reveal of her product collection, plus in-store baking
demonstrations, free craft activities, giveaways, and a photo
opportunity. Girls can also take part in free and paid
Grace-related events throughout the year. For more details on the
in-store events, visit americangirl.com/stores.
- Grace Paid App and Online Play:
Girls can unlock the secrets to making French pastries with Grace’s
exclusive paid app, Grace Sweet Shop. To learn more, search
“American Girl” at the Apple App Store. Girls can also visit
americangirl.com/girloftheyear for Grace book excerpts,
movie-related content, games, e-cards, and much more.
The Grace collection will be available on January 1
through American Girl’s catalogue; at americangirl.com; at
all American Girl retail locations nationwide; and at American Girl
specialty boutiques within Canada’s Indigo Books & Music stores
in Toronto, Vancouver, and Ottawa. The Grace books can also be
purchased through retail and online booksellers.
To learn more about Grace and the Girl of the Year™ line, go to
americangirl.com, Facebook at
facebook.com/americangirl, Twitter at
twitter.com/american_girl, Pinterest at
pinterest.com/agofficial, and American Girl’s Instagram page
at instagram.com/americangirlbrand. To request a free
American Girl catalogue, call 1-800-845-0005.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com). The Mattel
family of companies is the worldwide leader in the design,
manufacture, and marketing of toys and family products. Since its
inception in 1986, American Girl has been devoted to celebrating
girls ages 3 to 12 through high-quality dolls and accessories,
books, clothes, movies, and unforgettable experiences. Best-selling
lines include BeForever™, My American Girl™, Girl of the Year™, and
Bitty Baby™. Headquartered in Middleton, WI, the company sells
products exclusively through its award-winning catalogue, on
americangirl.com, and in its experiential retail stores. By
inspiring girls to be their best, American Girl has earned the
loyalty of millions of girls and the praise and trust of parents
and educators.
ABOUT NO KID
HUNGRY®
No child should grow up hungry in America, but 1 in 5 children
struggles with hunger. Share Our Strength’s No Kid Hungry campaign
is ending childhood hunger in America by ensuring all children get
the healthy food they need, every day. No Kid Hungry connects kids
in need to effective nutrition programs like school breakfast and
summer meals and teaches low-income families to cook healthy,
affordable meals. This work is accomplished through the No Kid
Hungry network, made up of private citizens, public officials,
nonprofits, business leaders, and others providing innovative
hunger solutions in their communities. Join us
at NoKidHungry.org.
MAT-AG
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150101005003/en/
American GirlSusan Jevens,
608.830.4214susan.jevens@americangirl.comorNo Kid HungryJennifer
Kaleba, 202-734-3535jkaleba@strength.org
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